Associate Director, Paid Social Media

• Apr 2022 - Present

Supervisor, Paid Social Media

• Jan 2021 - Apr 2022

Race Director

• Sep 2013 - Present

* Organize race from idea conception to race day management * Managed website, Facebook group, Facebook event, and media relations * Orchestrated articles on race in the Wall Street Journal, Runner's World, Philly.com, BeWellPhilly.com, and SporTv (Brazilian Sports TV) * Organize race from idea conception to race day management * Managed website, Facebook group, Facebook event, and media relations * Orchestrated articles on race in the Wall Street Journal, Runner's World, Philly.com, BeWellPhilly.com, and SporTv (Brazilian Sports TV)

Running Tour Guide

• Apr 2012 - Present

Manager

• Sep 2016 - Aug 2019

Associate Director, Social Media

• Feb 2019 - Jan 2021

• Create and manage content, in addition to community managing a majority of The Wharton School's social media accounts, including Facebook, Instagram, Twitter, Periscope, LinkedIn, and Google+• Manage advertising campaigns on Facebook, Instagram, Twitter, and LinkedIn for a range of school-wide stakeholders, from planning, content creation, and placement to analysis and reporting• Analyze social performance against industry benchmarks and competitors, as well as keep abreast of updates to all social channels’ features, policies, and best practices• Work with Public Relations team to provide social media and public relations services for faculty and Dean• Act as a strategic consultant to external groups at The Wharton School to aid them with their social media needs• Plan and execute most live video opportunities and coverage of live events, including on Periscope, Facebook Live, and through our native channels• Serve as point-person on a variety of tools, including Canva, SproutSocial, Bit.ly, and Locowise, which includes leading trainings with partners across the school• Manage three student workers Show less

Social Media Specialist

• Sep 2016 - Jan 2019

• Create and manage content, in addition to community managing a majority of The Wharton School's social media accounts, including Facebook, Twitter, Periscope, LinkedIn, and Google+• Manage advertising campaigns on Facebook, Twitter, and LinkedIn for a range of school-wide stakeholders, from planning, content creation, and placement to analysis and reporting• Analyze social performance against industry benchmarks and competitors, as well as keep abreast of updates to all social channels’ features, policies, and best practices• Work with Public Relations team to provide social media and public relations services for faculty and Dean• Act as a strategic consultant to external groups at The Wharton School to aid them with their social media needs• Plan and execute most live video opportunities and coverage of live events, including on Periscope, Facebook Live, and through our native channels• Serve as point-person on a variety of tools, including Canva, SproutSocial, Bit.ly, and Locowise, which includes leading trainings with partners across the school• Manage three student workers Show less

Social Media Coordinator

• Nov 2014 - Aug 2016

• Created and managed content, as well as community managed a majority of The Wharton School's social media accounts, including Facebook, Twitter, Periscope, LinkedIn, and Google+• Analyzed social performance against industry benchmarks and competitors, as well as keep abreast of updates to all social channels’ features, policies, and best practices• Began implementation of social media paid campaigns, including on Facebook, Twitter, and LinkedIn • Planned and executed most live video opportunities and coverage of live events, including on Periscope, Facebook Live, and through our native channels• Served as point-person on a variety of tools, including Canva, SproutSocial, Bit.ly, and Locowise, which included leading trainings with partners across the school• Managed one student worker Show less

Social Media Coordinator

• Nov 2012 - Oct 2014

* Assist in building, monitoring, and maintaining Facebook and Twitter apps and promotions * Write content for Facebook, Twitter, Google+, LinkedIn, and blogs * Aid in Facebook Ad buys from content creation and placement to reporting * Monitor and report on clients’ social network accounts * Work with brands including IGT, MegaJackpots, Penn National Gaming, and Pocono Mountains Visitors Bureau * Assist in building, monitoring, and maintaining Facebook and Twitter apps and promotions * Write content for Facebook, Twitter, Google+, LinkedIn, and blogs * Aid in Facebook Ad buys from content creation and placement to reporting * Monitor and report on clients’ social network accounts * Work with brands including IGT, MegaJackpots, Penn National Gaming, and Pocono Mountains Visitors Bureau

Associate Managing Producer

• Jan 2011 - Nov 2012

* Assisted the creative and account team to ensure projects are completed on time and on budget, including managing trafficking, creating timelines & budgets, and coordinating with clients * Managed digital, print, and video projects * Oversaw Social Media Strategy and execution for clients and agency, executed strategy on blogs, Facebook, Twitter, Pinterest, and other forums * Worked with brands including Tylenol®, Splenda®, Lactaid®, and Arestin® * Assisted the creative and account team to ensure projects are completed on time and on budget, including managing trafficking, creating timelines & budgets, and coordinating with clients * Managed digital, print, and video projects * Oversaw Social Media Strategy and execution for clients and agency, executed strategy on blogs, Facebook, Twitter, Pinterest, and other forums * Worked with brands including Tylenol®, Splenda®, Lactaid®, and Arestin®

Public Affairs Co-Op

• Jun 2010 - Sep 2010

* Wrote articles, by-lines, and captions for weekly and bi-monthly publications * Edited submissions for weekly and bi-monthly publications * Documented important events for the DoD in articles and photographs for Internal Communications website * Wrote articles, by-lines, and captions for weekly and bi-monthly publications * Edited submissions for weekly and bi-monthly publications * Documented important events for the DoD in articles and photographs for Internal Communications website

Strategy Office Co-Op

• Apr 2009 - Sep 2009

* Responsible for business process reengineering via As Is and To Be process modeling; Identified and quantified process improvement opportunities across the organization * Facilitated the evaluation and approval of employee cost-cutting ideas, which resulted in 4 FTEs and a 10% reduction in vendor spend * Maintained database used by 1400 employees with their suggestions of business ideas * Compiled and corrected mid-year budget adjustments; acted as liaison between Strategy Office and Go Green Team * Worked in matrix environment Show less

Chapters Coordinator

• Aug 2008 - Dec 2008

* Promoted to management responsibilities when manager was on maternity leave* Managed day-to-day operations of society's 60+ chapters, including fiscal coordination, event promotion, and acted as liaison to local leadership* Developed stand alone and customizable e-Newsletter for chapter members and leaders

Marketing Assistant

• Apr 2008 - Aug 2008

* Led all aspects of conceptualization and implementation of SHM social networking sites* Responsible for daily membership projects to assure accuracy* Part of steering committee for implementation of online project management solution

FARM Team Representative

• Apr 2007 - Jul 2008

* Responsible for management of local, regional, and national musical acts and other entertainment groups * Attended events for the artists to further promote them * Responsible for promotional photography and submitting it to the artists * Responsible for management of local, regional, and national musical acts and other entertainment groups * Attended events for the artists to further promote them * Responsible for promotional photography and submitting it to the artists

Government Aid

• Jun 2006 - Jan 2007

* Responsible for all document management protocol on behalf of the attorneys * Supported attorneys in all facets of daily operation, as directed by lead attorney * Responsible for all document management protocol on behalf of the attorneys * Supported attorneys in all facets of daily operation, as directed by lead attorney