Marketing Manager

• Dec 2015 - Present

Marketing & Communication Consultant | PR | Media Relations | Bilingual Copywriter

• Jul 2013 - Present

Corporate & Brands Communication Specialist (AME, APAC & CIS)

• Apr 2012 - Jul 2013

* Corporate and brand communications in over 120 countries * Focus on high-growth markets (AME, CIS and APAC) * Two agricultural brands: New Holland Agriculture e Case IH * Two construction brands: New Holland Construction e Case Construction * Supporting the internal communication team * Marketing intelligence support on competitors’ activities in high-growth markets * Corporate and brand communications in over 120 countries * Focus on high-growth markets (AME, CIS and APAC) * Two agricultural brands: New Holland Agriculture e Case IH * Two construction brands: New Holland Construction e Case Construction * Supporting the internal communication team * Marketing intelligence support on competitors’ activities in high-growth markets

Marketing & Communication Coordinator

• Mar 2006 - Mar 2012

In charge of the Marketing and Communications team with responsibilities also for PR and event management at Pneumofore, a leading manufacturer of vacuum and compressed air systems for industrial applications all over the world. Responsibilities: * Corporate communications, advertisement & media planning * Event planning. Managing of corporate events and participation at international exhibitions (fairs and tradeshows, conferences, dealer meetings, congresses) * Bilingual content creation (English <>Italian) for corporate publications, press releases, reports and others promotional tools. Management of translation projects in other languages. * Graphic designer. Maintaining consistency of the corporate identity throughout all prints and graphics and developing a new corporate image * Managing the company’s online presence. Web marketing and SEO & SEM activities * Supporting the sales and engineering teams with the development of promotional materials and presentations, market researches, spotting new business opportunities and other relevant activities * Sponsorship management * Marketing planning * B2B international markets research * Budget management * Staff management and training * IT internal consulting Supervised team: 2 assistants Show less

Assistant Project Manager

• Jan 2004 - Dec 2005

* Marketing and Communication projects management (B2B, B2C, industries and public administration) * Editor and journalist (television, radio, web and magazines) * Web manager * Marketing research * Graphics and multimedia coordinator * Marketing and Communication projects management (B2B, B2C, industries and public administration) * Editor and journalist (television, radio, web and magazines) * Web manager * Marketing research * Graphics and multimedia coordinator

Broadcast Journalist

• Mar 2003 - Dec 2003

Interviews and bulletins for television newscasts and ANSA (Italian news agency) Interviews and bulletins for television newscasts and ANSA (Italian news agency)

Broadcast Reporter

• Jun 2002 - Feb 2003

Interviews and bulletins for television, radio and web newscasts Interviews and bulletins for television, radio and web newscasts

Broadcast Reporter

• Dec 2001 - Apr 2002

Television - Internship Interviews and bulletins for the television newscast Television - Internship Interviews and bulletins for the television newscast

Retail - Assistant Store Manager

• Dec 2000 - May 2001

* Sales and day-to-day performances supervision * Retail Operations management * Staff supervision, management and training * Production, customer service and operating standards procedures control Supervised team: 10 sales assistants * Sales and day-to-day performances supervision * Retail Operations management * Staff supervision, management and training * Production, customer service and operating standards procedures control Supervised team: 10 sales assistants

Retail - Store Supervisor

• Aug 1999 - Dec 2000

* Sales staff supervision, management and training * Production, customer service and operating standard procedures control * Retail management Supervised team: 20-25 sales assistants * Sales staff supervision, management and training * Production, customer service and operating standard procedures control * Retail management Supervised team: 20-25 sales assistants