Experience

Rootine

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Brand Marketing Manager

  • Sep 2022 - Present

  Developed and executed a full-funnel content strategy that addresses each step of the user journey through campaigns, education, partnerships, and engagement. Oversaw the brand editorial calendar and manage copy and design teams to execute and optimize the content strategy. Collaborated with growth, product, business ops, and executive teams to create a cohesive brand story that engaged and connected with our customers. Built and managed a social media presence, including blog and video, to cultivate a community of brand loyalists, influencers, and industry leaders. Supported PR agency relationships, assisted in brand partnerships, and directly managed external team of copywriters. Tracked and analyzed outcomes to measure success and business impact, reporting directly to CEO. Show less



2U

• United States
• Education Administration Programs
• 700 & Above Employee

• Brand Strategist

  • Oct 2021 - Sep 2022

  •Responsible for creating and owning brand strategies for our partners, driving enrollment and long-term program success by balancing creative, analytical, and strategic initiatives that improve the marketing funnel. •Positioned as a trusted advisor and brand steward for partners, leading proactive and productive discussions to align objectives, drive growth strategies, and create successful outcomes. •Lead collaboration with cross-functional stakeholders to leverage actionable insights to improve positioning, differentiation, value propositions, and funnel conversion. •Craft compelling and data-led creative and tactical briefs to ensure all cross functional stakeholders have clear understanding of opportunity, priority, and business impact. •Collect, analyze, and interpret data to evaluate strategy effectiveness to ensure all goals are met while reporting results and opportunities to internal and external stakeholders. •Managed a nationally-ranked graduate program with a $4.6M annual spend, resulting in 127% growth in month-over-month organic prospect generation, $23.3M in revenue, and an average of 50% marketing funnel yield. Show less



ProctorU, a Meazure Learning company

• United States
• E-Learning Providers
• 100 - 200 Employee

• Digital Marketing and Brand Strategist

  • Oct 2019 - Oct 2021

  Digital Marketing Responsibilities: •Owned, developed, and optimized all digital marketing growth initiatives including SEM, SEO, paid social, content and email marketing, and events. •Created and implemented marketing automation workflows for nurture campaigns and defined the user-acquisition funnel for more accurate and optimized reporting. •Evaluate, optimize, and report on paid digital media channels to meet campaign and brand objectives. Channels included Google, Youtube, LinkedIn, Facebook, and Instagram. Brand Strategist Responsibilities: •Authored foundational brand strategy and identity documentation that laid the groundwork for internal and external brand rollouts, sales and marketing materials, campaigns, and websites. •Presented strategies to executive teams, while managing its implementation through a team of copywriters and digital media coordinators. •Governed and developed compelling brand and product narratives based on market research and data insights for Meazure Learning and its companies, ProctorU and Yardstick. •Strategized and authored ProctorU, Yardstick, and Meazure Learning websites, based on market research and SEO best practices. •Collaborated on cross-function teams to help educate and implement brand voice and messaging across product, UI/UX, and sales materials. Show less



Telegraph Creative

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Digital Strategy

  • Jun 2018 - Jul 2019

  •Effectively managed the digital team’s day-to-day workflow and oversaw the implementation of strategies through multi-channel campaigns including paid and organic social, PPC, SEO, content creation, email, UX optimization, display and programmatic media buys. •Responsible for creating strategies for paid social and PPC campaigns, campaign creation, ongoing optimizations, SEO campaigns, and monthly reporting on target KPIs. •Led agency brand strategy by developing compelling stories and messaging based on data insights that differentiate Telegraph. •Continuously researched industry trends and managed the on-boarding of digital tools and platforms. Show less



Zeekee

• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Sep 2016 - Jun 2018

  •Responsible for creating and managing unique digital marketing strategies for B2B and B2C clients on a local and national scale. •Content creation in the form of blogs, social mediums, search engine optimization and advertising with the goal of ROI through keyword research and optimization, search engine result placements and target audience conversion. •Managing holistic, cross-platform advertising campaigns for local businesses to national startups. •Creation of monthly, quarterly and annual reports through Google Analytics and Moz software, as well as client audits of digital presence. •Helping local businesses learn more about digital marketing tools, trends and strategies through monthly Google Partners events. Show less



Big Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Account Services and Public Relations

  • Sep 2015 - May 2016

  Assisted account executives with client projects including developing and executing social media content, planning and implementing grassroots marketing initiatives, and completing monthly PR reports. Also responsible for drafting press releases and developing media contact lists. Assisted account executives with client projects including developing and executing social media content, planning and implementing grassroots marketing initiatives, and completing monthly PR reports. Also responsible for drafting press releases and developing media contact lists.



EBSCO Industries, Inc.

• United States
• Information Services
• 200 - 300 Employee

• Marketing Intern

  • May 2015 - Aug 2015

  Responsible for the creation of design and content for a catalog of services that represented the Corporate IT departments. Planned and executed the B2B marketing strategy implemented throughout all EBSCO subsidiaries. Managed the department’s intranet site by redesigning landing pages for better user experience and updating multiple blogs weekly. Responsible for the creation of design and content for a catalog of services that represented the Corporate IT departments. Planned and executed the B2B marketing strategy implemented throughout all EBSCO subsidiaries. Managed the department’s intranet site by redesigning landing pages for better user experience and updating multiple blogs weekly.