VP of Marketing Strategy

• Aug 2022 - Present

Prosperas strives to make credit accessible to everyone fostering financial inclusion for people. Our focus is on the billions of unbanked and underbanked consumers currently excluded from the financial services that many in the world take for granted. Prosperas enables the trusted exchange of first-party, non-traditional, consumer-consented data with lenders so that they can assess the creditworthiness of anyone with a mobile phone. Prosperas strives to make credit accessible to everyone fostering financial inclusion for people. Our focus is on the billions of unbanked and underbanked consumers currently excluded from the financial services that many in the world take for granted. Prosperas enables the trusted exchange of first-party, non-traditional, consumer-consented data with lenders so that they can assess the creditworthiness of anyone with a mobile phone.

Growth Marketing Manager

• Jan 2021 - Jul 2022

• Responsible for aggressive and efficient growth strategies in customer traction • In charge of generating and optimizing the different stages of the customer journey • Manager and head of customer CRM • Responsible for generating growth marketing strategies that generate aggressive growth • In charge of brand communication, both in inbound and paid media strategies • Responsible for aggressive and efficient growth strategies in customer traction • In charge of generating and optimizing the different stages of the customer journey • Manager and head of customer CRM • Responsible for generating growth marketing strategies that generate aggressive growth • In charge of brand communication, both in inbound and paid media strategies

CMO

• Feb 2020 - Oct 2020

Responsible for the traction of clients in an efficient and scalable way, through strategies of: online branding marketing, drip campaigns, inbound marketing and growth hacking. In charge of generating instances and inbound communications to retain customers and add value to the brand proposition Responsible for the traction of clients in an efficient and scalable way, through strategies of: online branding marketing, drip campaigns, inbound marketing and growth hacking. In charge of generating instances and inbound communications to retain customers and add value to the brand proposition

Ecommerce Business Manager

• Dec 2018 - Jan 2020

Ecommerce Product Manager

• Feb 2016 - Nov 2018

Project Manager

• Jun 2013 - Jan 2016

Trainee program consisting of 4-month internships for different managements throughout a year both to have a holistic training of the bank and to be able to show skills in different positions • Carrying out a complete survey of the Automotive Product in Marketing management and Products, along with the Product Manager and generating end-to-end flows and a plan of measures for product optimization. • Development of Automotive Credit mailing campaigns, segmented by customer bases with variable offers according to creditworthiness, age and gender. Show less