Experience

JSL Global Media

• Thailand
• Entertainment Providers
• 1 - 100 Employee

• Head of Digital Business

  • May 2016 - Present

  As the Head Of Digital Business Department, my responsibilities are including; - Develop Digital Transformation strategy for the company and lead the implementation across entire organization. - Setting up and manage the JSL Digital Business Team which consists of Cretives, Content Creators, Social Media Specialists, Digital Marketers and Online Content Production Team. - Accelerate Digital Revenue growth for the JSL business through content development, licensing, advertising, social media, IMC as well as explore international business opportunities. - Acquire new partnerships with VOD market leaders such as Youtube, LINE TV, VIU and Netflix to drive JSL digital presence and revenue for the business. - Lead the development of JSL Digital Ecosystem. - Management of all JSL Digital Channels including JSL Cube, JSL Square, Johjai Online, JSL Mobile Application and Social Media Platforms. - Working with TV teams to drive audience engagements and viewership through Social Media Platforms. - Working closely with IMC team. Spot opportunities where we can act as good consultants to our clients to propose new solutions or come up with strategies. - Responsible for client’s development, scale and delivery of digital marketing initiatives. - Support the delivery of digital work into our clients. - Regularly seeking new Digital business opportunities. Develop the business cases and present to senior stakeholders internal as well as clients. Show less



Kimberly-Clark Professional

• United States
• Manufacturing
• 700 & Above Employee

• Digital Excellence Leader - Asia Pacific

  • Mar 2015 - Apr 2016

  • Lead digital marketing implementation and providing thought leadership and direction for digital throughout the region. • Planning with Cluster and Regional leaders, lead the team with the best-in-class digital marketing strategies and tactics needed to win against competitors.• Building digital marketing & e-commerce capabilities for the marketers across entire APAC region.• Exploring new opportunities in eCommerce and work closely with the Global eCommerce team and Cluster leaders to advance and accelerate this important emerging channel.• Lead the development of KCP customer portal initiative. Providing recommendations on how the portal should be built in order to attract and drive customers’ loyalties.• Lead the creation of social media strategies for KCP by focusing on customers’ insights and regional business goals.• Manage execution of social media campaigns in local markets.• Develop measurement and KPIs for key digital marketing initiatives while overseeing the preparation of reports and suggest recommendations / next steps for the cluster / local marketers.• Lead the ongoing SEO & Analytic works and present recommendations to the key stakeholders in the region.• Provide recommendations on how to develop and optimize online lead generation / nurturing campaigns in order to drive and meet business goals. Show less

• KCP Digital Marketing Manager - Asia Pacific

  • Sep 2011 - Feb 2015

  • Deployment of the new global website to all countries within their region• Owning all digital content – work with regional & country marketing teams to ensure the websites are maintained with new & relevant content via the corporate Content Management System (CMS) “Umbraco”• Work with regional & country marketing teams to develop annual communication plans & budgets to ensure website content is up to date and continuously refreshed• Super-user of CMS system – train appropriate marketers within the region to use CMS• Input into global site enhancements and implementation within their region to ensure brand consistency (i.e. evaluate web sites’ offer and propose removal enhancements of sections)• Working with regional & country marketers to implement campaigns that drive increased traffic to our sites that results in increased profitable sales• Integration of on-line solutions with traditional marketing methods• Working closely with local and regional marketing teams on how to incorporate digital marketing initiatives into their marketing programs e.g. SEO, SEM, banner advertising, social media, etc. • Management of regional relationship with global digital agency and translation agency, through briefing to managing their service levels• Ensuring the capture, maintenance and usage of customer information is in line with data protection requirements, and supports marketing automation efforts • Monitoring competitor initiatives to report activity and propose tactical measures to enhance KC offer• Govern social media usage & ensure global corporate policy is being followed• Govern website/microsite development to ensure adherence to global strategy & direction• Working with CTM analysts to report on online marketing efforts and their effectiveness in driving new business Show less



Eastman Kodak Company

• Manufacturing
• 700 & Above Employee

• APR Online E-Commerce & Internet Marketing

  • May 2010 - Aug 2011

  • Leverage World Wide (WW) Ecommerce platform to build local Kodak online store to support business growth. • Work with cluster and Specific Product Group (SPG) to continuously optimize the website/web analytics , to improve the user’s experience as well as the conversion rate. • Support cluster to sell more products in the existing marketplace, provide support to Kodak partners for selling on line. • Be the APR focal point for Internet Marketing (Social Media, Kodak.com etc) activities with WW. • Work with WW & APR marketing team to develop internet marketing plan for brand awareness, customer engagement, and communication to audience. • Support the Content management for Kodak.com by working with APR marketing team. • Be the APR focal point for Internet Marketing (Social Media, Kodak.com etc) activities with WW. • Work with WW & APR marketing & sales team to set the Online Print Image strategy for APR market. • Work with WW & APR marketing team to decide the structure (channels, sitemap, links, etc) of Kodak.com and integration with Kodak online stores, Print Image strategy, social media, to best serve the cluster business needs for growth. Show less



Universal Music Group

• United States
• Musicians
• 700 & Above Employee

• Head of Digital Marketing & Business Development

  • May 2009 - Apr 2010

  • Develop digital marketing strategy which including webmasters, online / mobile music sales, and social networks. • Responsible for online / mobile solutions such as Web functionality enhancement and website conversions, Online / Mobile Content Ordering Solution, Develop strong digital marketing calendar. • Develop online / mobile media strategy, planning, buying, evaluating and drive brands to achieve the target. • Develop Marketing campaigns to promote the brands with external online / mobile partners. • Work closely with external media partners on individual campaign to ensure the effectiveness of the media buying and placements. • Lead external agency to perfect online / mobile campaigns and maintain websites to ensure the campaigns implemented well. • Manage, review and evaluate the digital agencies performance against KPI • Discover and identify new digital initiatives and utilize where/when appropriate. • Communicate digital updates and recommendation. • Develop new business models for digital music business • Coordinate with regional offices for regional/ global initiatives. • Identify other new business opportunities • Develop and manage digital budgeting. Show less



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• ASEAN Digital Marketing Manager

  • Jun 2007 - Apr 2009

  • Proactively represents IDS Function on the ASEAN Marketing multi-functional team. • Providing strategic advice and direction on new media to disproportionally deliver against the top ASEAN marketing objectives. • Lead Digital Marketing work across categories (beauty care and family care), major brands, through retailers, or on a major Digital Marketing initiative to match business needs with technology enabled marketing. • Leading key innovations in Digital Marketing space across P&G by working with external partners / agencies. • Operate with excellence, being in-touch with the consumers/retailers, builds diverse collaborative relationships across functions and works across Global Business Services end-to-end to deliver results. • Review and update the Joint Business Plan with the ASEAN IDS Consumer Solution Leader. Show less



Government Pension Fund Thailand

• Assistant Manager

  • Aug 2002 - Jun 2007

  • Manage the Organization Development related project eg Knowledge Management, Performance Management and e-Learning project focusing on how to use internet technology to drive the capabilities within organization. • Implement and manage intranet websites. • Lead the implementation of e-Learning system and content development. • Develop communication plan to promote GPF e-Learning website. • Develop Corporate Strategy Map & KPI to in line with business and corporate objectives. • Monitor and review the scorecard and make the recommendations to the executives. • Assistance in implementation of the MIS system. • Assistance in the removal of barriers to success for business plan projects which are critical to business sustainability. • Responsible for overseeing the implementation & monitoring of the range of business improvement projects being managed throughout the organization. • Arrange the seminar or workshops to educate the stakeholders. • Organize internal activities for the employees. Show less