Experience

Ocean Glass PCL (OGC-R)

• Thailand
• Glass, Ceramics and Concrete Manufacturing
• 1 - 100 Employee

• ‘Thinktank’ innovation team lead.

  • Sep 2016 - Present

  Founded team in Sep 2016 to address the lack of innovative thinking and a lagging mindset in a third generation family business. Active Projects: Embracing leanLean startup hackathon - Introducing ‘the lean startup’ in method practice by validating real-life ideas, pitched by team members. New product development - Applying lean thinking to new product development – currently developing drinking glassware that more accurately addresses the pain points of modern consumer groups.



Grab

• Singapore
• Software Development
• 700 & Above Employee

• Marketing Associate

  • Aug 2014 - Jul 2016

  GrabCar Marketing lead: Leading passenger acquisition and retention campaigns for GrabCar, directly competing with Uber Black and Uber X for market share through performance marketing and brand building campaigns. New Product launches:Managed launch of Taxi & Car verticals in Pattaya and Phuket and tested for market viability.Passenger research projects: Researching passenger behaviour through questionnaires and focus groups to help formulate customer acqusition campaigns, improve passenger experience, assist with new product launches, crafting marketing campaigns and improving local awareness.



TBWA\Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Brand Planning Intern

  • Sep 2013 - Dec 2013

  • Assisted in developing brand strategies for key accounts such as Heineken, CP Meiji, Nissan and Yamaha. • Attended Brand Building/Brainstorming sessions with clients, using TBWA's 'disruption' model to map out brand strategy.



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Marketing Intern

  • Jun 2013 - Jul 2013

  Worked in the Red Bull marketing department which consisted of four different teams:• Communications team: Worked with Danny MacAskill, a Red Bull sponsored street trials cyclist, and the launch of his new clip Imaginate. This involved using online marketing applications and involvement with the British Broadcasting Company (BBC).• Culture Team: Assisted the culture team at Download Music Festival to assist in organizing and providing marketing and competitor feedback to the team. • Brand Team: Undertook data related work for the Red Bull Harbour Reach wakeboarding event, using Google Analytics software. • Athlete Team: Responsible for organizing athlete facilities and sponsorship materials.



Ocean Glass PCL

• Marketing and Sales at Lucaris Crystal

  • Sep 2012 - Oct 2012

  • Developed the company’s direct marketing materials, which included newsletters, catalogs and brochures. Also developed the company’s social networking pages, making them more coherent with the company’s marketing strategy. • Personally delivered a sales pitch for a new product line of crystal stemware.• Set up and attended a product launch event, which required communication with the press, special guests and world renowned wine critics.



Bangkok Bank

• Thailand
• Banking
• 700 & Above Employee

• Student Internship Program

  • Aug 2012 - Sep 2012

  • Entered the Business Project Challenge: Leading a team of ten people to create a present a business plan for an innovative product or service for the future. We competed with 16 other teams for a prize of 10,000 baht.• I generated our product idea and created a schedule of tasks and responsibilities for each team member. The final plan was presented by my team to the board members of Bangkok Bank.



Asara Villa and Suite

• Guest Services Department

  • Jul 2011 - Aug 2011

  • Communicated to guests of the resort at the end of their stay to gather information about their experience. This was then relayed to the management team to make improvements to the resort each week.



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Accounts Management Division

  • Jul 2010 - Aug 2010

  Worked as part of a team to team to create storyboards for up and coming TV commercials.