Assistant Manager - Business Intelligence

• Mar 2023 - Present

Senior Business Intelligence Analyst

• Apr 2022 - Mar 2023

Data Analyst

• Jun 2021 - Apr 2022

• Strategized the establishment of the organization’s data infrastructure using SQL Server, AWS, and QuickSight, to create a centralized data repository to support key growth initiatives • Engaged with B2C & B2B Growth teams to perform customer segmentation for targeted marketing efforts, resulting in an improvement of 10% in subscription renewal rate across a span of 3 months • Developed and maintained detailed dashboards using AWS QuickSight for visibility into KPIs for key stakeholders; ensured data accuracy for self-service of data, while establishing data governance guidelines for sensitive data security

Business Analyst

• Jul 2020 - Jun 2021

• Engaged with stakeholders across the organization to gather technical and business requirements; created and maintained dashboards to enable data-driven decision making across departments • Analyzed and visualized marketing and sales data to strategize monthly marketing campaigns • Developed multiple rules to determine customer and consumer churn rate, including churn at the registration stage, purchase stage, and post-purchase stage; determined consumer retention using cohort analysis • Defined attribution models for the marketing and business development teams and established relevant business metrics to improve the acquisition rate and optimize the number of transactions made using the platform

Technology Consultant

• Jul 2018 - Dec 2019

• Coordinated the security baseline creation for a large Australian bank to identify product vulnerabilities, evaluated technical and business processes by deriving insights from regulatory frameworks, and provided recommendations on compliance risks. Received Spot Award for outstanding performance • Led the vulnerability assessment of enterprise products for a US State Government entity; developed actionable recommendations to support remediation resulting in savings of ~$5 Million from prevention of cyber-attacks • Spearheaded the regional risk management team to mitigate risks for internal products; provided insights on industry-best practices by conducting market research, resulting in the prevention of multi-million annual litigation expenditure

Software Developer

• Jun 2017 - Jul 2017

• Led the Data Visualization team of the NextPlace Research Laboratory to develop a simulation featuring multiple object interaction using Unity 3D for robotic driverless vehicles as a supplement for public transportation • Worked closely with municipal stakeholders and created strategic product roadmaps, defined the scope of forward-looking projects by identifying user-motivation, market opportunities and competition, and developed an augmented reality based android application demonstrating the movement of vehicles based on related data • Predicted an overall reduction of over 15% of carbon dioxide levels owing to reduced traffic and minimal vehicle ownership, as well as savings of $3.26 million per vehicle over a 12-year lifetime for each vehicle

Business Analyst

• Jun 2015 - Jul 2015

• Conducted extensive analysis and competitor benchmarking for Search Engine Optimization (SEO) of the organization’s website, resulting in enhanced SEO compliance of the website from 40% to over 70% within 2 weeks • Led the requirements gathering, product design, A/B testing, and KPI monitoring for the organization’s website and android application, resulting in >$100 Million crowdfunding for social causes within 5 years • Conducted extensive analysis and competitor benchmarking for Search Engine Optimization (SEO) of the organization’s website, resulting in enhanced SEO compliance of the website from 40% to over 70% within 2 weeks • Led the requirements gathering, product design, A/B testing, and KPI monitoring for the organization’s website and android application, resulting in >$100 Million crowdfunding for social causes within 5 years