Allison Le

Marketing Manager at JapanWork
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Contact Information
us****@****om
(386) 825-5501
Location
Tokyo, Tokyo, Japan, JP
Languages
  • English Full professional proficiency
  • Vietnamese Native or bilingual proficiency
  • Japanese Limited working proficiency
Skills

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Bio

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Credentials

  • GMAT
    -

Experience

  • JapanWork
    • Japan
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Manager
      • Nov 2017 - Present

      JapanWork Inc. is a pioneering company that uses AI chatbot systems to connect foreigners living in Japan with suitable part-time positions through Facebook messenger. As Marketing Manager I am responsible for:- Planning marketing strategies and tactics to attract suitable candidates, and assist them with submitting applications, within the predetermined budgets.- Conducting digital marketing, mainly managing both paid and organic channels including Facebook, Instagram, Google AdWords and Youtube.- Managing a dynamic team of three, and ensuring that all marketing collaterals (designs, template, copywriting manuals, videos, etc.) are delivered.Achievements:- For the past two years, consistently achieved 90% - 140% KPI targets every month.- Succeeded in reducing CAC (Customer Acquisition Cost) by a factor of 6 in 1 year- Increased organic users roughly from 20,000 to 170,000 per month over a period of two years.

  • Burger King
    • United States
    • Restaurants
    • 700 & Above Employee
    • Marketing Analyst Operator
      • Mar 2017 - Apr 2017

      Burger King Japan belongs to the 2nd world’s largest fast food corporation. As a Marketing Analyst Operator, I was responsible for:- Recorded and analyzed daily sales revenues from Burger King restaurants nationwide, and proposed marketing plans based on the results.- Coordinated 6 nationwide marketing projects. - Worked closely in both Japanese and English with the Regional Marketing Department , and Company HQ, as well as designers, suppliers, and store managers by phone and email.

  • Nissei Eblo Inc.
    • Marketing and Operations Intern
      • Jun 2016 - Aug 2016

      Nissei Eblo Inc. is a Marketing agency that works closely with several Japanese brands and products. As a Market Research Intern, I was responsible for:- Researched legal procedures and negotiated with Vietnamese stakeholders to set up an operating office which opened in Ho Chi Minh City, Vietnam in 2017.- Conducted market research for a variety of Japanese corporations to launch products into Vietnam. These included corporations in the Toy Manufacturing, Medical Equipment, Cosmetics,and Tourisms industries.- Proposed marketing plans that focused on using creative tactics to enhance impact and reduce cost. This included proposing a list of 30 Vietnamese supporting agencies and negotiating up-to 30% cost-deducted deals.- Published 2 news articles about Japanese technologies applied in Vietnamese agriculture. Edited online content on Facebook, Twitter, and blogs, and translated Japanese and Vietnamese documents into English.

  • Ringier AG
    • Switzerland
    • Media Production
    • 700 & Above Employee
    • Assistant Content Manager
      • Nov 2014 - Sep 2015

      • Edited contents and visuals for a nationwide real estate online magazine. Contacted freelance journalists daily.• Reported directly to Content Manager. Conducted monthly reports about page views and related data using Google Analytics. Conducted procurement, commission and payment reports for journalists. Proposed weekly content plans.• Coordinated company events. Negotiated promotional contracts with clients. Translated documents (Vietnamese - English). • Edited contents and visuals for a nationwide real estate online magazine. Contacted freelance journalists daily.• Reported directly to Content Manager. Conducted monthly reports about page views and related data using Google Analytics. Conducted procurement, commission and payment reports for journalists. Proposed weekly content plans.• Coordinated company events. Negotiated promotional contracts with clients. Translated documents (Vietnamese - English).

  • RMIT University Vietnam
    • Vietnam
    • Education Administration Programs
    • 700 & Above Employee
    • Career Development & Employment Intern
      • Jun 2014 - Sep 2014

      • Involved in event management: Career Week 2014 and Networking Event 2014-B. Including copy-writing tasks.• Managed Facebook page. Proposed communication plan.• Assisted other staffs with administrative tasks.• Solved students’ inquiries or directed them to relevant staffs. • Involved in event management: Career Week 2014 and Networking Event 2014-B. Including copy-writing tasks.• Managed Facebook page. Proposed communication plan.• Assisted other staffs with administrative tasks.• Solved students’ inquiries or directed them to relevant staffs.

Education

  • International University of Japan
    Master of Business Administration (MBA), Marketing and Operations Management
    2015 - 2017
  • University of North Carolina at Chapel Hill - Kenan-Flagler Business School
    Master of Business Administration (MBA), Marketing and Operations Management
    2016 - 2016
  • RMIT University Vietnam
    Bachelor's degree, Professional Communication
    2011 - 2014
  • Hoang Le Kha High School for The Gifted
    High School Diploma, Mathematics
    2007 - 2010
  • Tran Hung Dao Secondary School
    Secondary School Diploma, High Quality Class
    2003 - 2007

Community

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