Sharona Ott
Senior Digital Strategist at M Booth- Claim this Profile
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Regina Block
Sharona was one of the most strategic and creative people I had the pleasure to work with at Lippe Taylor. Her eagerness to always offer ideas and solutions was so appreciated and she was such an asset to both the analytics and creative teams. I hope we get to work together in the future!
Serena Kassow
I am thoroughly delighted to recommend Sharona! Throughout our time together at Lippe Taylor, she served as a constant resource to me and our greater team - always speaking up with new ideas, a practical solution to a sticky situation, and a positive attitude. Her content is always fresh, approachable and rooted in a deep knowledge of her brands. Sharona brings her attentiveness, professionalism, and creative focus to every new project she takes on, and is thus a trusted asset to her clients and teammates. She is also a pleasure to work alongside, and I know she would make a wonderful addition to any team.
Regina Block
Sharona was one of the most strategic and creative people I had the pleasure to work with at Lippe Taylor. Her eagerness to always offer ideas and solutions was so appreciated and she was such an asset to both the analytics and creative teams. I hope we get to work together in the future!
Serena Kassow
I am thoroughly delighted to recommend Sharona! Throughout our time together at Lippe Taylor, she served as a constant resource to me and our greater team - always speaking up with new ideas, a practical solution to a sticky situation, and a positive attitude. Her content is always fresh, approachable and rooted in a deep knowledge of her brands. Sharona brings her attentiveness, professionalism, and creative focus to every new project she takes on, and is thus a trusted asset to her clients and teammates. She is also a pleasure to work alongside, and I know she would make a wonderful addition to any team.
Regina Block
Sharona was one of the most strategic and creative people I had the pleasure to work with at Lippe Taylor. Her eagerness to always offer ideas and solutions was so appreciated and she was such an asset to both the analytics and creative teams. I hope we get to work together in the future!
Serena Kassow
I am thoroughly delighted to recommend Sharona! Throughout our time together at Lippe Taylor, she served as a constant resource to me and our greater team - always speaking up with new ideas, a practical solution to a sticky situation, and a positive attitude. Her content is always fresh, approachable and rooted in a deep knowledge of her brands. Sharona brings her attentiveness, professionalism, and creative focus to every new project she takes on, and is thus a trusted asset to her clients and teammates. She is also a pleasure to work alongside, and I know she would make a wonderful addition to any team.
Regina Block
Sharona was one of the most strategic and creative people I had the pleasure to work with at Lippe Taylor. Her eagerness to always offer ideas and solutions was so appreciated and she was such an asset to both the analytics and creative teams. I hope we get to work together in the future!
Serena Kassow
I am thoroughly delighted to recommend Sharona! Throughout our time together at Lippe Taylor, she served as a constant resource to me and our greater team - always speaking up with new ideas, a practical solution to a sticky situation, and a positive attitude. Her content is always fresh, approachable and rooted in a deep knowledge of her brands. Sharona brings her attentiveness, professionalism, and creative focus to every new project she takes on, and is thus a trusted asset to her clients and teammates. She is also a pleasure to work alongside, and I know she would make a wonderful addition to any team.
Experience
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M Booth
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United States
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Public Relations and Communications Services
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200 - 300 Employee
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Senior Digital Strategist
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Jul 2022 - Present
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Digital Strategist
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May 2021 - Present
Leading top tier creative campaigns for Grow with Google: creating and overseeing execution of social strategies for Google-owned social channels, writing social and visual copy, creative briefs, and POVs
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Associate Digital Strategist
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Apr 2019 - May 2021
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Lippe Taylor
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United States
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Marketing Services
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100 - 200 Employee
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Content Strategist
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Sep 2017 - Apr 2019
• Led social/digital content production for Allergan aesthetics and other pharma/beauty brands, including creative briefing and concepting, project managing, and copywriting • Launched BOTOX Cosmetic's Instagram channel • Managed content calendars, including obtaining client approval on copy/design, publishing social content, and monitoring analytics • Conducted research on industry and popular culture trends to develop insight-driven digital and social media strategies • Led social/digital content production for Allergan aesthetics and other pharma/beauty brands, including creative briefing and concepting, project managing, and copywriting • Launched BOTOX Cosmetic's Instagram channel • Managed content calendars, including obtaining client approval on copy/design, publishing social content, and monitoring analytics • Conducted research on industry and popular culture trends to develop insight-driven digital and social media strategies
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Zillow
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United States
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Real Estate
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700 & Above Employee
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Editorial Contributor
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Jan 2014 - Sep 2017
• Produced visually appealing and rhetorically enticing content for Zillow Blog and several media partners, including ABC, MSN, and Huffington Post • Conducted real estate market and home design trend research • Independently developed an extensive real estate database and alert system • Utilized SEO strategies to increase Zillow web traffic • Conducted phone interviews with real estate agents and owners of unique homes Examples of work: www.zillowblog.com/author/sharonaott • Produced visually appealing and rhetorically enticing content for Zillow Blog and several media partners, including ABC, MSN, and Huffington Post • Conducted real estate market and home design trend research • Independently developed an extensive real estate database and alert system • Utilized SEO strategies to increase Zillow web traffic • Conducted phone interviews with real estate agents and owners of unique homes Examples of work: www.zillowblog.com/author/sharonaott
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Zera
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United States
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Real Estate
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1 - 100 Employee
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Content Director
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Jun 2016 - Jan 2017
• Operated the Zera Blog as Editor-in-Chief and managed all Zera social media accounts • Managed the daily operations of the Zera Blog, including content calendar, contributor communications, pitch approval, and analytics monitoring • Utilized WordPress to input, edit, and post all article submissions • Established content and social media strategy • Recruited and hired a hand-picked contributor team, while mentoring a social media/content intern • Operated the Zera Blog as Editor-in-Chief and managed all Zera social media accounts • Managed the daily operations of the Zera Blog, including content calendar, contributor communications, pitch approval, and analytics monitoring • Utilized WordPress to input, edit, and post all article submissions • Established content and social media strategy • Recruited and hired a hand-picked contributor team, while mentoring a social media/content intern
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Brand Strategist
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Jun 2016 - Jan 2017
• Strengthened brand identities by emphasizing core strengths and fortifying bonds with target audiences• Composed compelling and strategic copy for digital brands, including marketing agencies and mobile apps • Developed brand narratives that resonate with dynamic human experiences
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Director of Operations
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Jun 2016 - Sep 2016
• Managed a dynamic team of creatives• Ensured deadlines were met and clients were happy• Addressed and created solutions for bottlenecks in productivity• Recruited, hired and processed new employees• Processed invoices and purchase orders• Facilitated open and consistent communication throughout all teams within the agency
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NYU America Reads
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Brooklyn, NY
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Classroom Tutor
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Jan 2016 - Jun 2016
• Collaborated with teacher and students in 1st grade classroom to improve reading, writing, and mathematical proficiency • NYU America Reads program connects NYU students and NYC public elementary schools to improve literacy rates • Collaborated with teacher and students in 1st grade classroom to improve reading, writing, and mathematical proficiency • NYU America Reads program connects NYU students and NYC public elementary schools to improve literacy rates
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Whatcom Museum
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Bellingham, Washington
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Family Interactive Gallery Associate
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Dec 2014 - Aug 2015
• Designed informational posters and brochures for exhibits and children’s activities • Engaged in community outreach • Provided friendly customer assistance and encouraged a safe, interactive learning environment for parents and children • Designed informational posters and brochures for exhibits and children’s activities • Engaged in community outreach • Provided friendly customer assistance and encouraged a safe, interactive learning environment for parents and children
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Whatcom Museum
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Bellingham, Washington
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Family Interactive Gallery Intern
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Jun 2014 - Aug 2014
• Conceptualized and constructed interactive educational art exhibit • Engaged in community outreach • Provided friendly customer assistance and encouraged a safe, interactive learning environment for parents and children • Applied experience to a 3-credit internship course, consisting of museum studies literature, weekly online class discussions and a final reflection paper • Conceptualized and constructed interactive educational art exhibit • Engaged in community outreach • Provided friendly customer assistance and encouraged a safe, interactive learning environment for parents and children • Applied experience to a 3-credit internship course, consisting of museum studies literature, weekly online class discussions and a final reflection paper
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Zillow
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United States
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Real Estate
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700 & Above Employee
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Editorial Intern
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Jul 2013 - Sep 2013
• Produced visually appealing and rhetorically enticing content for Zillow Blog and its media partners • Reported celebrity real estate news • Conducted real estate market and home design trend research • Utilized SEO strategies to increase Zillow web traffic • Used Google Analytics to discuss and analyze blog performance Examples of work: www.zillowblog.com/author/sharonaott • Produced visually appealing and rhetorically enticing content for Zillow Blog and its media partners • Reported celebrity real estate news • Conducted real estate market and home design trend research • Utilized SEO strategies to increase Zillow web traffic • Used Google Analytics to discuss and analyze blog performance Examples of work: www.zillowblog.com/author/sharonaott
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Education
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2015 - 2017
NYU Steinhardt School of Culture, Education, and Human Development
Master of Arts (M.A.), Media, Culture, and Communication -
2011 - 2014
Western Washington University
Bachelor of Arts (B.A.), Communication, Cultural Anthropology
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