Experience

Risdall Marketing Group

• United States
• Advertising Services
• 1 - 100 Employee

• SVP, Managing Director - Digital Marketing

  • Jun 2017 - Present

  Responsible for vision setting, day-to-day operations, and leading agency teams. Provide senior-level counsel to clients. Direct hands-on experience identifying the voice of the customer, brand positioning, marketing and communication strategy and leading the creative execution of integrated communication and marketing efforts. Helped clients achieve attributable sales growth through digital marketing and lead generation initiatives. Responsible for vision setting, day-to-day operations, and leading agency teams. Provide senior-level counsel to clients. Direct hands-on experience identifying the voice of the customer, brand positioning, marketing and communication strategy and leading the creative execution of integrated communication and marketing efforts. Helped clients achieve attributable sales growth through digital marketing and lead generation initiatives.



FleishmanHillard

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• SVP, Managing Director – Marketing Communications

  • 2014 - 2017

  I was accountable for the performance of the Minneapolis office and our clients. I led teams in audience persona development, shaping brand stories and identifying creative opportunities to build brand reputations in culture and with media. Responsibility for structuring cross-functional North American teams that collaborated to implement omni-channel marketing efforts. I was accountable for the performance of the Minneapolis office and our clients. I led teams in audience persona development, shaping brand stories and identifying creative opportunities to build brand reputations in culture and with media. Responsibility for structuring cross-functional North American teams that collaborated to implement omni-channel marketing efforts.



Padilla

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Executive Creative Director – Public relations and Marketing Communications

  • 2010 - 2014

  A member of senior management, responsible for helping bring organizational change to this 150 employee agency evolution into an integrated communications agency. Provided executive-level counsel and instrumental in the strategic growth of integrated communication services, playing a pivotal role in introducing brand planning methods and fostering better collaboration among various agency disciplines. Responsible for building a high functioning 35-person creative, digital and social team across multiple geographic offices delivering communication design, social media engagement, content planning, digital initiatives, events, and developing new services for our clients.



VS Communications

• Minneapolis

• Consulting – Marketing

  • 2006 - 2010

  Consultant providing services ranging from brand positioning, messaging and marketing. Planned and executed a variety of marketing initiatives including digital platforms, collateral, broadcast advertising, retail design, promotions, and video content using independent virtual teams. Consultant providing services ranging from brand positioning, messaging and marketing. Planned and executed a variety of marketing initiatives including digital platforms, collateral, broadcast advertising, retail design, promotions, and video content using independent virtual teams.



Group One Communications

• Advertising Services
• 1 - 100 Employee

• Executive Creative Director

  • Oct 2002 - Jun 2006

  As Executive Creative Director, I built and managed a 15 person creative, production and digital design team. Responsible for determining creative direction for national integrated campaigns. Management team member – setting overall strategic direction for agency. As Executive Creative Director, I built and managed a 15 person creative, production and digital design team. Responsible for determining creative direction for national integrated campaigns. Management team member – setting overall strategic direction for agency.