Barbara Fuentes

Interactive Media Designer at Utah State Board of Education
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Contact Information
us****@****om
(386) 825-5501
Location
Ogden, Utah, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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Kelly Carroll Russell, MBA, PMP

Barbara is a consummate professional and a joy to work with. We worked on a number of projects together at Arthrex and we always made a great team. In addition to being a great photographer She always puts 100% into everything that she does. Her ability to multi-task and communicate with all levels of the corporate structure make her a unique and valuable coworker. I cannot recommend Barbara enough !

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Credentials

  • CPP
    Professional Photographers of America
    Jan, 2010
    - Nov, 2024

Experience

    • United States
    • Education Administration Programs
    • 100 - 200 Employee
    • Interactive Media Designer
      • Feb 2018 - Present

      Manage brand strategy & social media platforms to provide communication with various stakeholders. Produce video, photography and print communication projects that report on policy, programs, and finance topics for the agency. Social Media (Facebook, Twitter, Instagram, and WordPress): Monitor, research, verify, and share media and social media mentions of the USBE, including relevant issues that advise strategic direction • Create and implement schedules of social media posts to coincide with programs and events • Write, edit, and post regular content to social media accounts Design: Development of collateral for a variety of agency projects; including but not limited to: brochures, fliers, posters, advertisements, newsletters, presentations, training materials, promotional and specialty items, etc. • Design and assemble document templates, legislative materials, branded PowerPoints, etc. • Create an industry standard look and feel by establishing an agency style guide Photography and Video: • Shoot and edit photos and video as required for agency departments. Images and video may be used for online and print products, marketing content, press releases, etc. • Creation of animated instructional videos used for training Show less

    • Owner, Photographer, Writer
      • Jun 2005 - Present

      • Worked with clients to discuss their image aesthetic and needs • Sought out photographic subjects and opportunities; along with carrying out research, location scouting and execution of the shoot • Used an extensive range of technical equipment, including film and digital cameras, lenses, continuous/strobe lighting and Adobe software • Communicated with clients, encouraging them and directing them; provided styling for clients • Arranged still life objects, products, scenes, props and backgrounds • Liaised with other professionals: including graphic designers, writers, make-up artists, gallery managers and professional models • Managed the editing/processing, organization, and use of images; maintaining the highest quality for clients • Understand traditional film and digital photography and keep up to date with industry trends, developments and new techniques • Self-marketing by, producing business cards, postcards and promotional materials, and creating/maintaining a website and presence on social media (such as Facebook and Instagram) • Capturing weddings, engagements, products, portraits, boudoir, seniors, pinups and the motorcycle community • Contributed freelance writing and photography for online blogs, newspapers, and magazines. Show less

    • Library Curriculum Specialist
      • Feb 2016 - Feb 2018

      Developing storytime program for Visually Impaired and LSL students. Establish students’ cognitive capacity and respect for learning by positively fostering an early love for literacy. Implement useful diagnostic and progress assessment measures. Utilize Destiny Software to manage reports, check out books, create barcodes, and research patrons and materials. Make assessments of materials needed, add new books and media to circulation and weed out dated stock. • Maintaining open lines of communication with staff • Working collaboratively to achieve the overall purpose of the school’s program; support the Director's vision, aims and goals • Integrating of the themes of leadership, technology, and communication Show less

    • Media and Event Manager
      • Sep 2015 - Feb 2016

      Responsible for the development and implementation of all digital marketing initiatives: mobile advertising, social networking, and all other online campaigns. Act as in-house artist, designing ads, posters, and fulfilling photoshoot requirements. Organize customer events, trade shows, and internal events. • Collaborating with press, sales, and internal departments to identify promotional partnership opportunities. • Supervise the placement of releases and works with producers to create content, including interactive fan media like a Facebook page or web forum. • Oversee branded websites and generate regular reports concerning a campaign’s effectiveness. • Finding innovative methods which can be marketed via emerging technology, and coordinate timely cross-promotional activities. • Responsible for tracking event metrics; coordinating with executives to drive event attendance; work with finance to manage budget items; work with event vendors and venues while managing timelines. • Delivering exceptional customer care before, during and after all events. Show less

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Image Curator
      • Mar 2014 - Sep 2015

      Utilize my skills as a photo editor and my understanding of evolving industry trends, styles, and commercial value and apply my knowledge to files submitted by contributors to determine if their files should be included into our Image Library. Key Achievements: • Efficiently evaluate and approve images based on defined acceptance standards. • Operate as an authority for technical standards, trademark exceptions, fraud detection, copyright and release requirements; review images for adherence to content standards and suitability for inclusion in our commercial image catalog. • Perform exceptionable and consistent image evaluations in a high volume, fast-paced, and super detail-oriented manner. • Apply metadata standards, with light metadata editing and a keen eye for keyword and title relevance to drive accurate search engine results. • Provide consistent, objective, efficient, concise and accurate feedback to contributors. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Photo Editor and Production Artist
      • Jul 2011 - Mar 2014

      Founding member of the DesignOps Team. Provided image content to build Catalog for Digital Asset Management System. Established image aesthetic guidelines for Ads, incorporating AL’s brand standard and style guide. Used template creation and automation thru Adobe Actions and Scripts, facilitating high volume production of National and Regional Kindle Ads. Key Achievements: • Implementation of training program for DesignOps, Account Managers, and Sales Team; covering various aspects of Imaging processes and guidelines. Testing module supported thru Knet system. Created Wiki sites to distribute SOPs and Guidelines utilizing WYSIWYG editing. Efforts resulted in earning an Amazon Trainer award. • Manage Photo Stock site accounts, balancing spend, new user accounts and issue reporting. • Spearheaded recruiting efforts for DesignOps Team. Organized interviews, reviewed resumes, reached out to Candidates, and set up interview loops. Brought seven successful Contract Hires. • Collaborated with Marketing team to create assets used in Social Media campaigns and sweeps. Conceptualized mockups for future blog concepts to increase SEO traffic. • Liaised with legal team to establish guidelines regarding Copyrights, Model Releases, Trade Marks and images demonstrating unsubstantiated claims. Show less

    • Stage Manager
      • 2013 - 2013

      Volunteer position with a local theatre group in the area. Non-profit organization, who's funds go back into bringing creativity to the community. Volunteer position with a local theatre group in the area. Non-profit organization, who's funds go back into bringing creativity to the community.

    • United States
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Corporate Photographer and Media Specialist
      • Jul 2006 - Jun 2011

      Effectively built the Photography Department for Marketing. With more than 1,000 employees, was the only staff photographer for this billion dollar company. Researched, tested and recommend purchases for studio. Worked collectively with Product Managers, Graphic Designers, Regulatory, Packaging Engineers, and visiting Surgeons to document and organize images for individual needs. Key Achievements: • Established a naming convention for all product photography to better identify and locate for multiple users. • Coordinated with Catalog Specialist to manage successful ordering, shooting, clipping, and editing of more then 6,000 products for an online catalog. • Participated in a 3 person team to test and create manuals of the Digital Asset Management System. This streamlined the time and process of getting new users on board with utilizing the system. • Conceptualized ideas and subject matter into photographic designs used for newsletters, promotional materials, sales collateral, and advertising campaigns. Many images have been published in Orthopedic Journals, Magazines, brochures, and surgical technique guides. Show less

    • Retail
    • 100 - 200 Employee
    • Photo Lab Associate
      • 2002 - 2006

      Perform daily maintenance on film developer and printer equipment. Develop, process, edit, and color correct Digital Orders, 35mm, Medium Format, Black & White, Color, and Slide Film. Provide customer service to patrons dropping off orders and paying for pick-ups. When not in lab assisted on sales floor by demonstrating and selling photographic equipment. Key Achievements: • Was able to quickly assess the type of photographer customers were by streamlining a series of questions. Based on answers, could pinpoint gear that would be most beneficial for their uses. • Developed system to identify features in newly arrived cameras and test for quality, and usability. • Manage incoming online orders and queue for printing based on pick-up times. This included 4x5 prints and Enlargements. Orders on a single day could reach more than 3,000 prints. Show less

    • Lab Tech
      • 2001 - 2002

      Perform daily maintenance on film developer and printer equipment. Develop, process, edit, and color correct Digital Orders, 35mm and APS Film. Provide customer service to patrons dropping off orders and paying for pick-ups. Perform daily maintenance on film developer and printer equipment. Develop, process, edit, and color correct Digital Orders, 35mm and APS Film. Provide customer service to patrons dropping off orders and paying for pick-ups.

    • Production Assistant
      • 2000 - 2001

      Assist Production Manager and Technical Director in all areas of productions. Create or purchase prop and set pieces as needed. Work basic construction, carpentry, and renovation of sets. Attend all rehearsals and oversee actors. Organize and separate lighting, sound, and actor cues in scripts. Key achievements: • Was given the role of Production Manager in Children’s Show due to impressive organizational and time management skills. • Quickly learned Light Board and Sound Board operation, had the ability to change roles on a per show basis. Show less

Education

  • Ringling College of Art and Design
    Bachelor's Degree, Photography and Digital Imaging, Minor in Metal Work
    2002 - 2006
  • School of Visual Concepts
    None, UX Design
    2012 - 2012
  • Edison Community College
    AA, General Arts
    2000 - 2002
  • Gulf Coast High School
    High School Diploma
    1996 - 2000

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