Experience

Williamson College of the Trades

• United States
• Higher Education
• 1 - 100 Employee

• Creative Director

  • Jun 2019 - Present

  Creative lead for Williamson, working across multiple departments to promote the college, provide brand oversight/implementation, and conceive/execute projects in both print and digital media.• Oversee internal and external media produced across all departments reaching alumni, prospective students, parents, students, faculty and staff• Produce high quality creative solutions to meet the promotional and communication needs of the college• Manage website, social media and email marketing• Maintain and update the website content management system• Create and oversee the social media strategy• Responsible for the production and distribution of the college’s html-based email newsletter• Serve as faculty advisor for the student A/V Club (photography, videography, live streaming and social media content creation)• Serve as the Department of Institutional Advancement’s liaison for the design needs of all college departments• Maintain and update the college’s online store• Manage vendor relations



Greater West Chester Chamber of Commerce

• United States
• Consumer Services
• 1 - 100 Employee

• Marketing and Communications Manager

  • Jul 2016 - Jun 2019

  Responsible for all marketing and communications-related initiatives associated with the Greater West Chester Chamber of Commerce brand and events including:• Promote and manage QVC West Chester Christmas Parade (approx. attendance 40,000), Benchmark Twilight Cycling Classic (professional bicycle race, approx. attendance 15,000), Gallery Walk (art show, approx. attendance 10,000) plus other community-centric and membership-based events;• Create, curate, and manage all published and distributed content;• Schedule and distribute communications across all channels/platforms;• Develop and maintain consistent execution of brand identity, promise and experience;• Increase brand recognition • Partner with internal staff to strategize, develop, create and implement marketing strategies and branded campaigns;• Analyze each marketing campaign and initiatives to determine effectiveness and cost efficiency;• Direct, monitor and coordinate activities of outsourced projects to ensure adherence to timeline, progression, delivery and budget expectations;• Update and maintain the chamber’s website, microsites and blog;• Design, distribute and market weekly email eNewsletter;• Schedule, monitor and manage social media (quarterly marketing reports);• Direct, monitor and coordinate production of bimonthly print/digital publication;• Develop and maintain the chamber’s “ThinkShopBuy…LOCAL” initiative;• Create marketing and promotional communications (online, print and video).



O&B Communications (PMMI Sponsorship Marketing)

• Contract Art Director

  • Jan 2014 - Jul 2016

  • Responsible for all creative aspects related to digital, print and online media;• Design/Layout/Production of bimonthly magazine, trade show news magazines, promotional/marketing materials and advertisements;• Develop and manage repository of images/photos/artwork/logos;• Maintain archives;• Create custom e-mail campaign templates;• Post videos online;• Correspond with vendors, clients and internal teams. • Responsible for all creative aspects related to digital, print and online media;• Design/Layout/Production of bimonthly magazine, trade show news magazines, promotional/marketing materials and advertisements;• Develop and manage repository of images/photos/artwork/logos;• Maintain archives;• Create custom e-mail campaign templates;• Post videos online;• Correspond with vendors, clients and internal teams.



Independent Contractor | Creative Design and Marketing Services

• Creative Director / Design Manager / Art Director

  • Jan 2001 - Jul 2016

  • Provide creative and communicative media marketing services;• Identify client needs and develop strategic marketing plans;• Design marketing communications specializing in advertisements, publications, web design and e-mail campaigns;• Strategize and develop marketing objectives;• Correspond with clients, vendors and internal teams;• Hire and manage freelance design, editorial and web professionals;• Perform administrative duties including pricing, negotiating, billing, bookkeeping and processing payments.



NEWS-Line Publishing

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Publications Director

  • Nov 1999 - Jan 2014

  DESIGN MANAGER / MARKETING MANAGER / DIRECTOR:• Responsible for all creative aspects related to digital, print and online media;• Lead the Editorial, Design and Sales Departments through production of 22 online healthcare publications;• Hired, trained and supervised design staff;• Established deadline schedules and production procedures;• Purchased software and set up in-house production of digital publications;• Corresponded with vendors and internal teams; • Drafted proposals, formulated budgets and developed marketing strategies;• Implemented strategies of SEO, e-mail campaigns and social media;• Collaborated with Editor-in-Chief and Publisher regarding publication management.INTERACTIVE ART DIRECTOR / PRODUCTION MANAGER / WEB DESIGNER:• Designed and created company website and multiple third party websites, custom e-mail campaign templates, digital/print publications and marketing communications;• Designed, set up and managed online retail store and merchant account;• Maintained archives;• Maintained computer hardware and software for Design Department.I increased production, facilitated growth, and reduced costs while at NEWS-Line Publishing. One of my responsibilities was to develop production procedures to allow for the addition of new titles to the family of publications. In 1999, the company had five publications produced by two full-time employees. Upon my departure, 22 publications were produced by one full-time employee (myself) and one part-time designer (working 6 hours/week).