Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Associate Media Director

  • Oct 2021 - Present

• Supervisor

  • Sep 2019 - Oct 2021



allscope

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Sep 2018 - Aug 2019

  • Lead marketing efforts for nonprofit and financial services clients • Develop strategic campaigns with the goal of increasing customer acquisition and revenue • Execute quarterly and annual regional and national campaigns and track performance • Own strategic planning initiatives across sales cycle • Deliver results that achieve measurable KPIs • Compile and distribute weekly, monthly, quarterly, and annual performance reports • Evaluate campaigns daily to determine optimization strategies that help to achieve acquisition targets • Analyze sales and revenue data to attribute outcomes to campaign points • Consult clients on creative and brand strategy, working together to develop new creative messaging Show less



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Strategy Supervisor

  • Nov 2016 - Sep 2018

  • Executed marketing programs that aligned with strategic go-to-market initiatives, supporting new product launches • Worked closely with demand generation and product management teams to craft never-been-done-before launches that highlighted product features and created demand for new use cases • Developed integrated communications strategies spanning both emerging and traditional channels (programmatic, direct display, custom/branded content, experiential activations, social, TV, print, search, radio, and OOH) • Led efforts to identify and capitalize on new opportunities based on evolving competitive climate and social trends • Managed a team of two direct reports • Collaborated with digital and print publishers to produce award-winning branded content • Determined channel strategy through use of mixed media modeling, results data, and forecasting • Planned Amazon-focused eCommerce campaigns to support holiday and new product launch initiatives • Fostered Samsung's partnership marketing programs and worked with partners to develop co-branded campaigns Show less



ID Media

• United States
• Advertising Services
• 100 - 200 Employee

• Strategist

  • Jul 2015 - Oct 2016

  -Strategized TV/video-driven campaigns for leading Johnson & Johnson brands spanning baby, beauty, health, OTC, and pharmaceutical categories-Planned and activated digital and event-focused campaigns that targeted HCPs-Reached HCPs on the go with mobile-first geo-targeted campaigns -Utilized emerging technologies and data-heavy strategies to creatively reach healthcare decision makers-Initiated market-access payer campaign-Owned campaign stewardship responsibilities including budget tracking, billing, competitive and performance reporting -Oversaw 4 associate strategists-Managed timelines and processes for marketing in regards to launches and promotions-Created tactical plans to launch new pharmaceutical drugs following FDA approval Show less

• Assistant Strategist

  • Mar 2014 - Jul 2015

  Clients: Genentech/Roche (Tamiflu), Takeda, Cargill (Truvia), Applebee’s/IHOP, Papa John’s Pizza, Bethpage Federal Credit Union-Developed and executed strategic cross-channel campaigns for clients across a wide variety of industries (both national and local) -Amassed expertise in channel strategy across both traditional (TV, OOH, print, radio) and digital media (search, digital display)-Owned day-to-day planning and strategic management for Truvia and Bethpage Federal credit Union-Pulled results data daily to put together weekly insight/optimization reports-Assembled results reports to present to clients-Presented directly to clients in-person and through status phone calls-Analyzed and provided clients with market research data to help develop and maintain brand success-Purchased media (created IOs, placed digital orders)-Owned billing process (set budgets for billing, cleared vendor invoices, provided invoices to clients) Show less



A.JAFFE

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Assistant Marketing Manager

  • Jun 2013 - Oct 2013

  -Conducted a full analysis of brand and competitive market positioning to devise a strategy to increase market share -Managed brand’s digital presence including website, blog, and social media pages -Edited and rewrote all aspects of website to deliver a more cohesive representation of the brand -Developed marketing materials for field sales teams and helped to plan regional strategies -Conceived and organized product photoshoots for use on website, in sales kits, and in advertisements -Managed and created daily social media posts -Maintained jewelry and engagement-focused blog with daily posts -Worked with agency partners to secure product placement Show less



Quinnipiac University

• United States
• Higher Education
• 700 & Above Employee

• Faculty Assistant

  • Sep 2011 - May 2013



The Book Report Network

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Intern

  • May 2012 - Jul 2012

  -Created content for websites across TBRN's network -Represented the marketing and editorial teams at market events and trade shows -Researched and pitched authors, bloggers, and publishers for editorial -Developed and maintained media list -Provided influential bloggers and journalists with product samples for promotion -Created content for websites across TBRN's network -Represented the marketing and editorial teams at market events and trade shows -Researched and pitched authors, bloggers, and publishers for editorial -Developed and maintained media list -Provided influential bloggers and journalists with product samples for promotion



Clear Vision Productions, LLC

• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • Sep 2011 - Dec 2011

  -Planned and executed regional trade show that surpassed attendance goals & KPIs -Sourced sponsors, sold booth space, and managed budgeting and promotions -Organized gift bags, sourcing samples from local businesses and distributers -Provided day of event leadership and attendee/vendor support -Generated leads for web development business, planned ads in local media for business -Pitch media sources to ensure organic event coverage -Planned and executed regional trade show that surpassed attendance goals & KPIs -Sourced sponsors, sold booth space, and managed budgeting and promotions -Organized gift bags, sourcing samples from local businesses and distributers -Provided day of event leadership and attendee/vendor support -Generated leads for web development business, planned ads in local media for business -Pitch media sources to ensure organic event coverage



Intern Sushi

• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Intern

  • May 2011 - Sep 2011

  -Worked with product development team to launch a subscription-based platform that connected college students to internships -Recruited students to sign up for the platform through social media campaigns -Achieved and surpassed recruitment quota -Won an award for recruiting the highest number of interns for the program -Promoted platform through events, online video, and social media -Produced videos to be distributed through social and OLV channels -Created original social and digital content for brand to use in marketing campaigns -Acted in videos that demonstrated platform usage Show less



LIPMAN

• United States
• Advertising Services
• 1 - 100 Employee

• Account Management Intern

  • Jun 2010 - Aug 2010

  -Compiled weekly competitive reports, focusing heavily on competitors' social strategies -Performed in-field competitive research for fashion brands -Maintained social media pages for clients (Facebook & Twitter) -Delivered samples, met with retailers, and worked directly with clients to facilitate transport of products for photoshoots -Assisted at client photoshoots, ensuring proper usage of samples -Researched marketing and fashion trends to recommend campaign strategies for clients -Attended client meetings and transcribed notes Show less



BCBGMAXAZRIAGROUP

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Fashion Stylist

  • May 2010 - Aug 2010

  -Associate stylist, summer 2010 -Associate stylist, summer 2010



Abercrombie & Fitch Co.

• United States
• Retail
• 700 & Above Employee

• Sales Associate

  • Oct 2008 - Apr 2010