Experience

NewFoundry

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• VP of Platform

  • Jul 2021 - Present

  NewFoundry solves real business problems with strategically built software. Smithy, a visual product configurator, was built to solve one of those problems and it's become a lead-generating machine for brands like Sea Ray Boats, Club Car Golf Carts, and ROUSH Performance. NewFoundry solves real business problems with strategically built software. Smithy, a visual product configurator, was built to solve one of those problems and it's become a lead-generating machine for brands like Sea Ray Boats, Club Car Golf Carts, and ROUSH Performance.



Applied Storytelling

• Advertising Services
• 1 - 100 Employee

• Managing Director

  • Mar 2020 - Present

  The premier story-led brand strategy firm. We solve the biggest brand challenges companies face using an inspired, story-based approach. Clients include Cisco, EY, Smithsonian, The Henry Ford, City Center, Fastly, and Accurate. The premier story-led brand strategy firm. We solve the biggest brand challenges companies face using an inspired, story-based approach. Clients include Cisco, EY, Smithsonian, The Henry Ford, City Center, Fastly, and Accurate.



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Executive Consultant

  • Mar 2019 - Mar 2020

  Targeted and cultivated client relationships in the Automotive and Healthcare sectors in the areas of agile software development and connected and embedded product innovation. Led teams through innovation workshops for a leading Tier 1 Automotive supplier’s company-wide Digital Innovation Challenge. Designed and facilitated workshops to advise companies on how to navigate the creative energy of advanced technologies (AI, IoT, Connected Worker, Extended Reality) to drive ongoing digital transformation, new growth and heightened customer experiences.



Pillar Technology

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Growth

  • Mar 2018 - Mar 2020

  Led and facilitated strategic growth pursuits focused on Automotive OEM and Tier 1 companies impacted by the rapid shift to embedded software. Established and cultivated new client relationships built around formulating strategic approaches for digital transformation. Led collaborative workshops with business stakeholders and fused Pillar teams (Experience Architects, Designers, Software Artisans, Technology Leads) to provide vision, leadership, and direction to frame clients' business challenges.



GYRO Creative Group

• United States
• Graphic Design
• 1 - 100 Employee

• Vice President, Strategic Growth

  • Mar 2015 - Mar 2018

  Cultivated new client relationships for this Detroit based, brand strategy firm. Secured a multi-year, agency of record engagement with General Motors’ Connected Car division. Grew internal and external teams for the day to day execution of Marketplace™, GM's e-commerce platform that facilitates on-demand purchases through an app and in-vehicle dashboard. Cultivated new client relationships for this Detroit based, brand strategy firm. Secured a multi-year, agency of record engagement with General Motors’ Connected Car division. Grew internal and external teams for the day to day execution of Marketplace™, GM's e-commerce platform that facilitates on-demand purchases through an app and in-vehicle dashboard.



Applied Storytelling

• Advertising Services
• 1 - 100 Employee

• Director, Client Services

  • Dec 2012 - Mar 2015

  Targeted and cultivated new client relationships in addition to managing existing clients in the Detroit market for this San Francisco based branding firm. Directed the digital strategy for the revitalization of the Applied Storytelling website along with the functional design specifications for creating the AppliedBrandHub™; a SaaS platform for managing and sharing brand assets. Led efforts to revitalize and refocus the brand platforms, narratives and visual expressions for several mid-west organizations



iwerk

• United States
• Software Development
• 1 - 100 Employee

• Director of Business Development

  • Jul 2007 - Dec 2012

  Established new client relationships for this fifty-person software development firm based in Royal Oak. Strategically positioned IWERK with Detroit based advertising agencies that generated higher profile work and increased revenues by 240% over a three-year period. Spearheaded the growth of the iOS and Android app development team that led to immersive B2B sales apps for Bosh Spark Plugs, Guardian Glass, Federal-Mogul and others. Led the implementation of an eCommerce solution for Ford Motor Company that gave customers the ability of buy parts via web through their 4,000+ dealership network.



Octane Design

• United States
• Design Services
• 1 - 100 Employee

• Director of Business Development

  • Jul 2007 - Dec 2012

  Targeted, cultivated and expanded new business opportunities and client relationships that grew agency revenues for this award-winning interactive branding and graphic design firm. Spearheaded a refinement of the Octane brand positioning that was expressed throughout their website and marketing materials. Championed the implementation of a SaaS project management tool that improved the teams’ productivity and strengthened client relationships. Amplified the strategic brand consulting approach for client engagements.



Soul Communications

• Co-Founder, VP, Strategic Growth

  • Sep 2004 - Jun 2007

  Established Soul Communications as an award-winning firm for interior brand installations. Led the growth, brand strategy and account management efforts. Grew billings by 230% to 340% year over year for three years. Developed brand communications and interior displays for TechTown, Wayne State University’s Innovation Center. Rebranded ACI, a $200 million dollar broadband network infrastructure company. Developed niche expertise for creating environmental branding installations for Catholic High Schools in Michigan, Ohio and Illinois.



Steam Advertising & Design

• Principal, Director of Development

  • Jun 1998 - 2004

  Co-founded and grew this strategically focused, creative agency into a nationally recognized firm with $3.8 million in capitalized billings in six years. Directed all business development that increased billings 122% to 361% year over year for six years. Targeted the sporting goods and packaged goods verticals and led the presentations, proposal writing and contract negotiations. Won business with a range of national clients including: Kraft Foods, Saucony Shoes, Etonic Golf Shoes, Merlin Bicycles, North Sails, ProQuest, Quaker Oats and Merillat. Hired, mentored and managed the account services team and supervised ongoing account relationships.



Perich Advertising + Design

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Business Development

  • Feb 1989 - Sep 1997

  Spearheaded new business development efforts by leveraging the founding partners’ experience with Domino’s Pizza into work with both B2B and B2C clients. Grew billings at a 95% to 310% year over year pace, topping $18 million in capitalized billings in nine years while growing the staff from six to thirty-nine people. Instrumental in establishing the firm as a strategically focused, nationally recognized premier creative agency. Targeted a range of vertical markets; Banking, Packaged Goods, Retail, Financial Services and Healthcare. Clients included; Great Lakes Bancorp, Borders Books & Music, BCBS, Dow Chemical, Whirlpool, Reebok, Nature’s Way, Harman Kardon, JBL, La-Z-Boy, Stroh, Gerber, Amway, ProQuest and Whirlpool.