Experience

UBC Faculty of Land and Food Systems

• Canada
• Higher Education
• 1 - 100 Employee

• Digital Communications Specialist

  • Jun 2021 - Present



Curve Communications

• Canada
• Advertising Services

• Content and Digital Marketing Strategist

  • Mar 2019 - Jun 2021

  Managed several B2B marketing and communications campaigns in both digital and traditional spaces. Digital experience includes: social media, PPC/SEM, SEO, website maintenance, blog/e-newsletter management and writing, and CRM integration. Traditional experience includes: print media and trade show/event support. Managed several B2B marketing and communications campaigns in both digital and traditional spaces. Digital experience includes: social media, PPC/SEM, SEO, website maintenance, blog/e-newsletter management and writing, and CRM integration. Traditional experience includes: print media and trade show/event support.



Alana by Plasmatic Technologies

• Canada
• Software Development
• 1 - 100 Employee

• Digital Marketing and Media Relations

  • May 2017 - Nov 2018

  Wrote and edited most written assets the company posted to official channels, social media, and guest writing spots on industry publications. Examples include: thought pieces, white papers, product descriptions, and company/program descriptions. Doubled follower count on Twitter and increased impressions on Twitter and LinkedIn through regular posts that took advantage of industry specific tags and mentions. Managed Twitter, Facebook, and Google ad campaigns. Brought the company to page one of keyword SERPs by optimizing company website and web assets for latest SEO trends. Managed keywords and Google Analytics metrics to adjust accordingly. Generated a B2B lead by sourcing an interview with a large industry publisher and a podcast with an InsurTech specialist. Both pieces of media are regularly sent to investors and possible partners to bolster company presence. Supervised and managed the production of graphic and video assets, ensuring everything aligned with the company brand. Initiated the creation of a brand bible and wrote a script for an animated explainer video. Organized a trade show booth at InsureTech Connect 2018. This included designing all graphic assets, producing booth collateral (banners, backdrops, tablecloths, chairs, tables), and coordinating social/digital media during the event. Show less



Ivanhoé Cambridge

• Canada
• Real Estate
• 700 & Above Employee

• Marketing Intern

  • Sep 2016 - Jan 2017

  Wrote and laid out monthly newsletter, containing promotional materials, fashion copy, and administrative memorandums to all mall tenants Handled inventory, reconciliation, and daily deposits for Ivanhoé Cambridge's National Gift Card Program at the Metropolis at Metrotown branch for thousands of dollars every day Created, administered, and presented data analysis from three surveys centered around the new nation-wide gift card program, targeting B2B, B2C, and tenant respondents Wrote and laid out monthly newsletter, containing promotional materials, fashion copy, and administrative memorandums to all mall tenants Handled inventory, reconciliation, and daily deposits for Ivanhoé Cambridge's National Gift Card Program at the Metropolis at Metrotown branch for thousands of dollars every day Created, administered, and presented data analysis from three surveys centered around the new nation-wide gift card program, targeting B2B, B2C, and tenant respondents



PALS Autism Society

• Vancouver, Canada

• Marketing Intern

  • May 2016 - Aug 2016

  Created social media plan for the Adult School Program on Facebook and Twitter, with detailed instructions and projected returns on each aspect Marketed and creative business plans for current and possible social enterprises as both revenue streams and job skill development for students Designed and wrote updated brochures and web pages on the program and its students Created social media plan for the Adult School Program on Facebook and Twitter, with detailed instructions and projected returns on each aspect Marketed and creative business plans for current and possible social enterprises as both revenue streams and job skill development for students Designed and wrote updated brochures and web pages on the program and its students



The University of British Columbia

• Canada
• Higher Education
• 700 & Above Employee

• VP Finance, VP Marketing

  • Apr 2014 - Apr 2016

  Raised $10,000 per year for the club in perpetuity through a campus-wide referendum that would support Debate and other clubs surrounding the performing arts. The campaign reached 40,000+ people and won on a majority vote. Utilized print media, social media, and guerrilla marketing tactics (concerts, campus performances, etc). Acquired sponsorship for our events through cold calls and networking in the high school debate community. Raised $10,000 per year for the club in perpetuity through a campus-wide referendum that would support Debate and other clubs surrounding the performing arts. The campaign reached 40,000+ people and won on a majority vote. Utilized print media, social media, and guerrilla marketing tactics (concerts, campus performances, etc). Acquired sponsorship for our events through cold calls and networking in the high school debate community.



Target

• United States
• Retail
• 700 & Above Employee

• Barista

  • Apr 2014 - Dec 2014

  Customer service representative, trained Starbucks barista, FoodSafe certified, crosstrained to work sales floor Customer service representative, trained Starbucks barista, FoodSafe certified, crosstrained to work sales floor



Debate Camp Canada

• Day Camp Counselor

  • Jun 2014 - Jul 2014

  Coached public speaking and critical thinking to children aged 8-16. Coached public speaking and critical thinking to children aged 8-16.