Experience

Utopia Experiences

• United States
• Software Development
• 1 - 100 Employee

• Director of Business Development

  • Nov 2022 - Present



Lifespace Communities, Inc.

• United States
• Hospitals and Health Care
• 200 - 300 Employee

• Director

  • Feb 2018 - Aug 2022

  - Accurately forecast and maintain budget for multiple departments; ensure that costs are maintained within budgetary guidelines - Develop and train leadership through workshops, coaching, one on ones, and masterminding - Collaborated with sales teams, gave presentations, and analyze programming resulting in increased sales - Managed daily customer relations across multiple departments - Create, produce, and project manage over 1,000 monthly events and activities to support and inspire residents cognitively, spiritually, socially, and physically - Managed events for 450 residents with 30 team members (5 managers), 100+ volunteers along with two hair salons, transportation, concierge service, and two front desks - Presented and facilitated educational workshops on a variety of topics including functional medicine, holistic healing, meditation, nutrition, mental health, sleep and exercise for creating healthy lifestyles - Creator of daily mass digital communication to residents, team members, family of residents through apps, emails, text messages, videos, and newsletters - Cultural Coach liable for onboarding new team members - Contributed to maintaining a 5 star nursing home rating for five years - Maintained a perfect record of compliance with the Illinois Department of Public Health in activities for 5 years - After an acquisition, helped to create an inclusive culture in a community of 450 residents who were previously segregated by religion - Co-author of Covid 19 policies implemented throughout enterprise



Alden Estates of Naperville

• Naperville, IL

• Activity Director

  • Feb 2017 - Feb 2018

  - Designed, developed, and executed a variety of robust, varied, and meaningful activities and programs for a diverse audience to engage residents including residents in Skilled Nursing, Memory Care, and Rehabilitation. - Delivered vibrant social, physical, educational, and spiritual activities and programs for all residents. - Collaborated with cross-department stakeholders to ensure broader department and organizational goals were met. - Utilized tools to measure resident participation and satisfaction; shared strategies and best practices. - Provided a variety of opportunities to create a dramatic and positive impact on residents’ ability to live an active, vibrant life. - Supervised events and maintaining a calendar of events and community happenings to increase awareness of programs.



RESULTS.pjb

• Greater Chicago Area

• Founder

  • Aug 2014 - Apr 2017

  - Oversaw all aspects of sales; made sales calls/emails; conversed with existing clients and coached on marketing strategies. - Provided coaching for presenters resulting in confident and successful speakers. - Customized strategic marketing and sales plans; strategized for future networking opportunities and clients’ businesses. - Developed customer relationships and managed all customer service issues. - Oversaw execution of strategies and programs to drive marketing and sales performance; maintained sales collateral and materials; wrote and edited marketing for political campaigns and web content; assisted with the website redesign. - Created a PowerPoint presentation that led to the sale of the business after being presented to the first prospective buyer. - Enhanced statistical success by tracking, analyzing, and modifying the effectiveness of marketing campaigns. - Facilitated the review and development of marketing materials and tools that ultimately drove sales besides creating sequential electronic campaigns to increase sales. - Designed and implemented successful email marketing strategies resulting in a $200K sale from one mailing. - Ensured appropriate and strategic input from the Sales Support team to effectively build and deploy marketing deliverables. - Assisted sales support team with prioritization of marketing requests and monitoring overall scope and breadth of work-set. - Implemented a successful search engine marketing campaign that utilized solid linking through keyword research tactics.



Youth United

• Lombard, IL

• President and Founder

  • 1993 - 1998

  • Created a twenty-page educational teen magazine that provided guidance to be successful in academics, addressed social issues such as; eating disorders, unhealthy emotional relationships, drug abuse, and other important topics. • Partnered with child psychologists, educators, doctors, and community leaders, to understand the issues and provide solutions. Youth United became an educational tool for students for high schools in the Chicagoland area. • Designed template, wrote articles, sold advertising and completed all administrative and accounting duties necessary to publish, market and distribute Youth United through-out the western suburbs.



Jones Intercable

• Naperville Illinois

• Producer, Writer, Creator, Host & Guest for Public Television

  • 1993 - 1998

  - Authored, directed, produced, and hosted a talk show, “Prom”, featuring students addressing the peer pressures of sex, drugs, fashion, and relationships surrounding prom. - Acquired funding and involvement from the community. Program received more interest, measured by phone calls into the show, than any other previous program. Program was re-broadcasted more than any previous show due to community interest. - Participated on a televised panel with psychologist, Russell Hoffman to discuss social issues concerning high schools students on the talk show, “Both Sides Live”. - Writer and host for several R.E.A.C.H. and community programs viewed on public television.