Brad Hirsch
General Manager at Hollywood Casino Toledo- Claim this Profile
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Bio
Experience
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Hollywood Casino Toledo
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United States
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Entertainment Providers
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100 - 200 Employee
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General Manager
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Apr 2021 - Present
Toledo, Ohio, United States
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Boomtown Casino & Hotel New Orleans
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United States
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Gambling Facilities and Casinos
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100 - 200 Employee
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General Manager
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Jan 2019 - Mar 2021
New Orleans, Louisiana, United States
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Hollywood Casino Lawrenceburg
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United States
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Entertainment Providers
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1 - 100 Employee
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General Manager
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May 2016 - Jan 2019
Cincinnati, Ohio Area Responsible for the daily operations, marketing, and financial performance of the $175 million casino & hotel business.
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Simpler Consulting, an IBM Company
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Business Consulting and Services
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1 - 100 Employee
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Senior Consultant
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2015 - 2016
Raleigh-Durham, North Carolina Area ● Supported all aspects of Lean transformations at multiple client sites. ● Created and directed the strategic planning process to determine the appropriate Lean transformation plan. ● Oversaw Rapid Improvement Event schedules to ensure the transformations achieved client key business objectives.
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Caesars Entertainment, Inc.
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United States
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Hospitality
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700 & Above Employee
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Senior Vice-President & General Manager
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2014 - 2015
Metropolis, Illinois ● Oversaw the daily operations, marketing, financial performance and regulatory compliance for the casino, 258 room hotel and 3 restaurants. ● Successfully led a recent $8.5 million redevelopment project which included the launch of a new casino floor, upscale restaurant, 3 new bars, and entertainment lounge. ● P&L accountability for all areas of the $80 million business.
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Vice-President & Assistant General Manager
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2011 - 2014
Cleveland/Akron, Ohio Area ● Successfully executed a strategic plan to build an operational team of 1,600 employees for a $350 million project to open the first casino in the state of Ohio. ● Partnered with the construction team to create desired service operational designs. ● Led daily operations for revenue generating departments, managed P&L performance, instilled customer service practices, and ensured compliance with regulatory guidelines. ● Achieved over $260 million in revenue in the first full year of… Show more ● Successfully executed a strategic plan to build an operational team of 1,600 employees for a $350 million project to open the first casino in the state of Ohio. ● Partnered with the construction team to create desired service operational designs. ● Led daily operations for revenue generating departments, managed P&L performance, instilled customer service practices, and ensured compliance with regulatory guidelines. ● Achieved over $260 million in revenue in the first full year of operations and served over 5 million guests. ● Achieved customer service scores in the first-year of operations which beat forecasts by 20%. ● Maintained the #1 market share position after competitor openings. ● Served on Board of Trustees for the Greater Cleveland Sports Commission.
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Vice-President & Assistant General Manager
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2010 - 2011
Tunica, Mississippi ● Oversaw daily casino, hotel (over 600 rooms) and food & beverage (6 restaurants) operations for 2 properties with combined annual revenues over $300 million.
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Caesars Entertainment, Inc.
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United States
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Hospitality
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700 & Above Employee
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Regional Lean Implementation Leader
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2009 - 2009
Tunica, Mississippi ● Executed a successful large scale Lean transformation for gaming, hotel and food & beverage operations. ● Designed curriculum and facilitated training to teach Lean principles to over 400 Kaizen participants and 34 Vice-Presidents and Directors. ● Managed all aspects of the Kaizen process including event prioritization, participant selection, introductory training, facilitation of Value Stream Mapping, countermeasure execution and report out to the senior leadership team for 63… Show more ● Executed a successful large scale Lean transformation for gaming, hotel and food & beverage operations. ● Designed curriculum and facilitated training to teach Lean principles to over 400 Kaizen participants and 34 Vice-Presidents and Directors. ● Managed all aspects of the Kaizen process including event prioritization, participant selection, introductory training, facilitation of Value Stream Mapping, countermeasure execution and report out to the senior leadership team for 63 Kaizen events. ● Achieved documented savings of $3 million in the first year of the Lean transformation. ● Completed a Black Belt Lean Six Sigma course through the American Society of Quality. ● Awarded a Green Belt in Lean from the University of Tennessee. ● Nominated by the Regional President for a company-wide Excellence in Leadership Award (highest award given in the company for leadership) based on Lean transformation results.
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Vice-President of Operations
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2008 - 2009
Tunica, Mississippi ● Led multi-departmental team with over $200 million in revenue and 575 team members.
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Regional Vice-President of Slots
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2007 - 2008
Tunica, Mississippi ● Oversaw the Slots business for all 3 casinos in the region including product pricing, product placement, regulatory compliance and team development.
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Regional Director of Slot Operations
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2006 - 2007
Tunica, Mississippi ● Led daily operations for the Slots teams across 3 casinos.
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Division Vice-President of Customer Service
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2005 - 2006
Louisville, Kentucky Area ● Trained and supported 7 Customer Service Directors for 9 properties. ● Built and executed an implementation plan to instill customer service practices and measurement systems at recently acquired casinos. ● All 3 newly acquired properties improved customer service levels and reached performance targets within 90 days of the installation of new service practices.
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Corporate Director of Customer Service
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2004 - 2005
Las Vegas, Nevada Area ● Provided customer experience quantitative and qualitative analysis to help property senior leadership teams across the company extract insights in order to achieve customer service annual performance targets. ● Worked with property Customer Service Directors to redesign and train new behavioral customer service standards. ● Partnered with property senior leaders during on-site process engineering evaluations and redesigns to create service improvement breakthroughs. ● Created and… Show more ● Provided customer experience quantitative and qualitative analysis to help property senior leadership teams across the company extract insights in order to achieve customer service annual performance targets. ● Worked with property Customer Service Directors to redesign and train new behavioral customer service standards. ● Partnered with property senior leaders during on-site process engineering evaluations and redesigns to create service improvement breakthroughs. ● Created and executed the strategic plan to launch the company's customer service measurement system at 3 newly acquired properties.
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Corporate Manager of Customer Service
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2003 - 2004
Las Vegas, Nevada Area
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Vanderbilt University
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United States
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Higher Education
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700 & Above Employee
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Student
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2001 - 2003
Nashville, Tennessee
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Clinical Psychological Therapist
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1996 - 1996
Greater Los Angeles Area
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Clinical Psychological Therapist
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1995 - 1995
Greater Los Angeles Area
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Wediko Children's Services
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United States
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Mental Health Care
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1 - 100 Employee
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Counselor
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1994 - 1994
Windsor, New Hampshire
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Education
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Vanderbilt University - Owen Graduate School of Management
Master of Business Administration (M.B.A.), Brand Management & Corporate Strategy -
Pepperdine University Graduate School of Education and Psychology
Master's Degree, Clinical Psychology -
Miami University
Bachelor's Degree, Psychology