Larissa Thut Davidson
Marketing Director at Savannah Music Festival- Claim this Profile
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English Full professional proficiency
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German Native or bilingual proficiency
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French Professional working proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Sharon Peake-Jones
I worked with Larissa for 4 years at Savannah Music Festival. Her work ethic is second to none, often working above and beyond the requirements to ensure that everything she did was exemplary. After joining SMF, Larissa ensured that not only was the graphic design taken to a new level, but there was consistency across all areas for maximum brand awareness. She introduced numerous marketing and social media tools and was constantly improving the branding of the festival. Her attention to detail was excellent. Working in a small team it is essential to have a very broad role and Larissa was always willing to do whatever was needed. She is also great at thinking on her feet and making managerial decisions as required. I would have no hesitation in recommending or employing Larissa, now or in the future.
Rachel Hornay
Working with Larissa as a graphic design intern at Savannah Music Festival was a great experience. She was a great mentor in understanding how to create great work for one of Savannah's premier events! I have used the knowledge I gained at SMF in many aspects of my creative career.
Sharon Peake-Jones
I worked with Larissa for 4 years at Savannah Music Festival. Her work ethic is second to none, often working above and beyond the requirements to ensure that everything she did was exemplary. After joining SMF, Larissa ensured that not only was the graphic design taken to a new level, but there was consistency across all areas for maximum brand awareness. She introduced numerous marketing and social media tools and was constantly improving the branding of the festival. Her attention to detail was excellent. Working in a small team it is essential to have a very broad role and Larissa was always willing to do whatever was needed. She is also great at thinking on her feet and making managerial decisions as required. I would have no hesitation in recommending or employing Larissa, now or in the future.
Rachel Hornay
Working with Larissa as a graphic design intern at Savannah Music Festival was a great experience. She was a great mentor in understanding how to create great work for one of Savannah's premier events! I have used the knowledge I gained at SMF in many aspects of my creative career.
Sharon Peake-Jones
I worked with Larissa for 4 years at Savannah Music Festival. Her work ethic is second to none, often working above and beyond the requirements to ensure that everything she did was exemplary. After joining SMF, Larissa ensured that not only was the graphic design taken to a new level, but there was consistency across all areas for maximum brand awareness. She introduced numerous marketing and social media tools and was constantly improving the branding of the festival. Her attention to detail was excellent. Working in a small team it is essential to have a very broad role and Larissa was always willing to do whatever was needed. She is also great at thinking on her feet and making managerial decisions as required. I would have no hesitation in recommending or employing Larissa, now or in the future.
Rachel Hornay
Working with Larissa as a graphic design intern at Savannah Music Festival was a great experience. She was a great mentor in understanding how to create great work for one of Savannah's premier events! I have used the knowledge I gained at SMF in many aspects of my creative career.
Sharon Peake-Jones
I worked with Larissa for 4 years at Savannah Music Festival. Her work ethic is second to none, often working above and beyond the requirements to ensure that everything she did was exemplary. After joining SMF, Larissa ensured that not only was the graphic design taken to a new level, but there was consistency across all areas for maximum brand awareness. She introduced numerous marketing and social media tools and was constantly improving the branding of the festival. Her attention to detail was excellent. Working in a small team it is essential to have a very broad role and Larissa was always willing to do whatever was needed. She is also great at thinking on her feet and making managerial decisions as required. I would have no hesitation in recommending or employing Larissa, now or in the future.
Rachel Hornay
Working with Larissa as a graphic design intern at Savannah Music Festival was a great experience. She was a great mentor in understanding how to create great work for one of Savannah's premier events! I have used the knowledge I gained at SMF in many aspects of my creative career.
Credentials
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Postgraduate Certificate in Typeface Design
Savannah College of Art and DesignMar, 2007- Nov, 2024
Experience
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Savannah Music Festival
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United States
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Music
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1 - 100 Employee
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Marketing Director
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Sep 2021 - Present
The Marketing Director of the Savannah Music Festival (SMF) plans, develops, and implements SMF’s marketing efforts and oversees, directs, and executes the design of all advertising and marketing materials to→ ensure the success, value, and performance of the SMF brand→ drive attendance, audience engagement, and maximize revenue from ticket sales→ support fundraising and development efforts→ enhance awareness of and increase participation in SMF’s education initiativesResponsibilities:• Create marketing plans and promotional campaigns• Implement media strategies and creative tactics• Analyze audience trends, monitor web performance and ticket sales and analyze data to plan and evaluate marketing efforts• Manage day-to-day marketing activities including media buys, advertising schedules and placement• Build and maintain external marketing partnerships and relationships• Analyze competitive environment and consumer trends• Create and manage marketing budget • Manage SMF’s PR and communications• Manage marketing and patron services associate • Concept development, design and layout as well as maintenance of all of SMF’s marketing and promotional material for all media• Ensure consistent brand standards across all media for all SMF-related materials• Cost estimation, tracking and fulfillment of print projects and management of production schedules• Content management for SMF websites, e-blasts and social media pages/groups• Execution of visibility efforts (banners/signage/way-finding systems)• Direct and manage design, production and sales of festival merchandise• Manage and coordinate festival videographers and photographers, manage photography and video archives• Direct and coordinate sharing of visual assets (photography and video) • Manage graphic design assistant and/or intern
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Marketing & Graphic Design Manager
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Jul 2013 - Sep 2021
The Marketing & Graphic Design Manager holds the role of the creative director, overseeing the entire visual representation of the Savannah Music Festival (SMF) brand in marketing, communications and advertising. The Marketing & Graphic Design Manager is also a vital part of the marketing team, driving brand development, boosting brand awareness, engaging public relations, increasing ticket sales and assisting in community outreach. During the 17-day festival, the position also takes on production-related tasks as necessary.Primary responsibilities include: • art direction, concept development, design and layout of institutional, marketing and promotional material for all media• creation and maintenance of consistent brand standards across all media for all Savannah Music Festival related materials (seasonal and corporate)• devising marketing plan across several channels: social media, online, print, outdoor, radio and television• cost estimation, tracking and fulfillment of print projects and management of production schedules• content creation for and management or SMF websites, e-blasts and social media pages/groups• media planning, advertising scheduling and placement (print/outdoor/broadcast/online, incl. social media)• compose, edit and distribute press releases, manage media inquiries, and attend to visiting press • execution of visibility efforts (banners/signage/way-finding systems)• design and management of festival merchandise and pop-up shop• management of photography archives and coordination of festival photographers• management, coaching, instructing, and art directing graphic design interns and part-time designers• management of street team marketing efforts• participation in outreach and visibility committees• assist with basic IT issues• assist production team and crew as needed during SMF productions• represent SMF at community events
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Communications & Design Associate
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Sep 2011 - Jun 2013
- Design and layout for all Savannah Music Festival marketing and promotional materials including but not limited to: website, print and web ads, program books, posters, flyers, brochures, collateral materials and stationery, billboards, t-shirts, etc.- Updating and maintaining all social media (Facebook, Twitter, Pintrest, etc.)- Devising marketing plan across several media: online, print, outdoor, radio and television- Placing media in accordance with marketing plan - Maintaining photo archives
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Freelance Graphic Designer
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Feb 2006 - Present
As a freelance and contract graphic designer I provide creative direction, graphic design and production assistance for a wide variety of projects, including, but not limited to...• Logo / Identity & Development• Stationery systems• Corporate Branding and re-Branding• Signage and wayfinding systems• Websites / UI Design• e-mail campaigns• Book Design and layout• Brochures• Digital / Photo Manipulation• Direct Mail / Flyers• Media Kits• Packaging• Posters• Advertising & Marketing Conceptsand much more....
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Graphic Designer | Creative Director | Manager Creative Department
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Aug 2006 - Sep 2011
After graduating from SCAD in 2006 until the summer of 2011, I worked full-time as a Graphic Designer/Creative Director and as manager of the creative department at Joselove-Filson Advertising, Inc., a full-service marketing and advertising firm in Savannah/Georgia.Responsibilities included:• Overseeing projects from conceptualization to production, including working with printers• Conceptualizing and designing corporate identities• Conceptualizing and designing a variety of print advertising (e.g. brochures, magazine ads, billboards, etc.)• Art directing photo shoots and photo editing• Conceptualizing and story-boarding TV advertising• UX/UI for clients’ websites• Cost estimation for projects ranging from printed materials to direct mail and billboards• Organizing all aspects of the Creative Department at JFA, including maintaining archives of completed work.
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Freelance Designer
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Feb 2006 - Dec 2007
- Designing layouts for projects such as collateral, invitations and Corporate IDs - Designing layouts for projects such as collateral, invitations and Corporate IDs
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Savannah College of Art and Design
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United States
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Higher Education
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700 & Above Employee
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Part-time Faculty
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Jul 2006 - Mar 2007
- Teaching classes in History of Graphic Design, Typography and HTML Basics - Teaching classes in History of Graphic Design, Typography and HTML Basics
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Graphic Artist
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Jun 2003 - May 2004
designed ads for Real Estate Guide "Digest of Homes" designed ads for Real Estate Guide "Digest of Homes"
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Savannah College of Art and Design
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United States
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Higher Education
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700 & Above Employee
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Ungraduate Student
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Sep 1999 - Mar 2003
Took courses to complete a BFA of photography Took courses to complete a BFA of photography
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Education
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Cornell University
Marketing Strategy Certificate -
2006 - 2007
Savannah College of Art and Design
Certificate -
2004 - 2006
Savannah College of Art and Design
M.F.A. -
1999 - 2003
Savannah College of Art and Design
B.F.A -
1992 - 1999
Kantonsschule Hohe Promenade
Eidgenössische Matura (Swiss Federal Graduation Diploma)
Community
