Experience

Invitae

• United States
• Biotechnology Research
• 700 & Above Employee

• Global Marketing Manager, Oncology, New Launches

  • Aug 2022 - Present

• Marketing Manager - Urology

  • Mar 2022 - Present



Ambry Genetics

• United States
• Biotechnology Research
• 400 - 500 Employee

• Sr. Product Manager

  • Jan 2019 - Jan 2021



Decipher by Veracyte

• United States
• Biotechnology Research
• 1 - 100 Employee

• Marketing Manager

  • May 2014 - Aug 2018

  - Lead the development and launch of marketing collateral for new and existing product lines including sales aids, web content, advertising, and presentation material - Provide direction to third party vendors and agencies in the development of marketing collateral and advertisements - Collaborate with cross functional teams to ensure alignment of product messaging and requirement - Plan and manage logistics for corporate booth, events, and promotional material for national… Show more - Lead the development and launch of marketing collateral for new and existing product lines including sales aids, web content, advertising, and presentation material - Provide direction to third party vendors and agencies in the development of marketing collateral and advertisements - Collaborate with cross functional teams to ensure alignment of product messaging and requirement - Plan and manage logistics for corporate booth, events, and promotional material for national conferences and trade shows - Develop and implement new brand identity in rebranding initiatives - Orchestrate new product launches and sales training - Conduct competitive analysis to ensure differentiated brand identity across all marketing channels - Maintain corporate and product website content - Execute marketing initiatives with sales activities including pre/post conference promotions, direct mail, and surveys to increase product awareness - Create, analyze, and monitor effectiveness of Google Adword/PPC, social media, and email campaigns Manage an annual marketing budget of over $3M, perform quarterly forecasting, and devise cost-reduction initiatives - Oversee the alignment of marketing activities with PR and investor's relations - Engage patient advocacy groups through webinars, focus group meetings, email campaigns and newsletters Show less - Lead the development and launch of marketing collateral for new and existing product lines including sales aids, web content, advertising, and presentation material - Provide direction to third party vendors and agencies in the development of marketing collateral and advertisements - Collaborate with cross functional teams to ensure alignment of product messaging and requirement - Plan and manage logistics for corporate booth, events, and promotional material for national… Show more - Lead the development and launch of marketing collateral for new and existing product lines including sales aids, web content, advertising, and presentation material - Provide direction to third party vendors and agencies in the development of marketing collateral and advertisements - Collaborate with cross functional teams to ensure alignment of product messaging and requirement - Plan and manage logistics for corporate booth, events, and promotional material for national conferences and trade shows - Develop and implement new brand identity in rebranding initiatives - Orchestrate new product launches and sales training - Conduct competitive analysis to ensure differentiated brand identity across all marketing channels - Maintain corporate and product website content - Execute marketing initiatives with sales activities including pre/post conference promotions, direct mail, and surveys to increase product awareness - Create, analyze, and monitor effectiveness of Google Adword/PPC, social media, and email campaigns Manage an annual marketing budget of over $3M, perform quarterly forecasting, and devise cost-reduction initiatives - Oversee the alignment of marketing activities with PR and investor's relations - Engage patient advocacy groups through webinars, focus group meetings, email campaigns and newsletters Show less



Aurora Biomed Inc.

• Canada
• Biotechnology Research
• 1 - 100 Employee

• Account Manager

  • Jan 2014 - Mar 2014

  - Develop marketing and sales strategies to increase brand awareness and to penetrate existing markets for capital equipment sales - Generate leads through cold calling, attending conferences, and tender bids for sole sourcing contracts - Develop marketing and sales strategies to increase brand awareness and to penetrate existing markets for capital equipment sales - Generate leads through cold calling, attending conferences, and tender bids for sole sourcing contracts



ProteinSimple

• United States
• Biotechnology Research
• 100 - 200 Employee

• Field Service Engineer

  • Jan 2007 - Sep 2011

  - Effectively managed the west coast territory of the United States with over 100 systems and achieving - Provided technical and application support to customers in Pharmaceutical Development and Quality Control laboratory environments - Conducted end user training to engage customers in new technology - Acted as a subject matter expert in new product development project teams - Coordinated user meetings and tradeshows with the Sales and marketing team to prospect future sales… Show more - Effectively managed the west coast territory of the United States with over 100 systems and achieving - Provided technical and application support to customers in Pharmaceutical Development and Quality Control laboratory environments - Conducted end user training to engage customers in new technology - Acted as a subject matter expert in new product development project teams - Coordinated user meetings and tradeshows with the Sales and marketing team to prospect future sales opportunities - Gathered and analyzed field information about user preference, current and upcoming needs and applications, and trends to guide product development and engineering - Experienced with Salesforce in Customer Relationship Management Show less - Effectively managed the west coast territory of the United States with over 100 systems and achieving - Provided technical and application support to customers in Pharmaceutical Development and Quality Control laboratory environments - Conducted end user training to engage customers in new technology - Acted as a subject matter expert in new product development project teams - Coordinated user meetings and tradeshows with the Sales and marketing team to prospect future sales… Show more - Effectively managed the west coast territory of the United States with over 100 systems and achieving - Provided technical and application support to customers in Pharmaceutical Development and Quality Control laboratory environments - Conducted end user training to engage customers in new technology - Acted as a subject matter expert in new product development project teams - Coordinated user meetings and tradeshows with the Sales and marketing team to prospect future sales opportunities - Gathered and analyzed field information about user preference, current and upcoming needs and applications, and trends to guide product development and engineering - Experienced with Salesforce in Customer Relationship Management Show less



Convergent Bioscience Limited

• Toronto, Ontario, Canada

• Quality Control Technician (Part-time)

  • Nov 2004 - Dec 2006

  • Organized, prepared, and processed consumables under controlled manufacturing conditions and lot traceability, certificate of analysis • Performed alpha and beta testing of the iCE280 software • Organized, prepared, and processed consumables under controlled manufacturing conditions and lot traceability, certificate of analysis • Performed alpha and beta testing of the iCE280 software



Convergent Bioscience Ltd.

• Toronto, Ontario

• Research Assistant (Co-op)

  • May 2006 - Sep 2006

  Recipient of the Undergraduate Student Research Award (USRA) from the Natural Sciences and Engineering Research Council of Canada (NSERC) in the development of the instrument prototypes in Capillary Isoelectric Focusing (CIEF) separation techniques Recipient of the Undergraduate Student Research Award (USRA) from the Natural Sciences and Engineering Research Council of Canada (NSERC) in the development of the instrument prototypes in Capillary Isoelectric Focusing (CIEF) separation techniques



Environment and Climate Change Canada

• Government Administration
• 700 & Above Employee

• Environmental Chemistry Lab Technician (Co-op)

  • Sep 2004 - Jan 2005

  • Assisted in method development in the analysis of Pharmaceuticals and Personal Care Products (PPCPs) in water matrices in collaboration with the National Water Research Institute (NWRI) • Assisted in method development in the analysis of Pharmaceuticals and Personal Care Products (PPCPs) in water matrices in collaboration with the National Water Research Institute (NWRI)



Environment, Conservation and Parks | Environnement, Protection de la nature et Parcs

• Canada
• Government Administration
• 700 & Above Employee

• Environmental Sample Preparation Technologist (Co-op)

  • Jan 2004 - May 2004

  • Analyzed municipal water through solid phase extraction (SPE) and liquid-liquid microextraction (LLME) methods followed by LC/MS/MS and GC/MS analysis in the detection of herbicides and pesticides in sample matrices • Analyzed municipal water through solid phase extraction (SPE) and liquid-liquid microextraction (LLME) methods followed by LC/MS/MS and GC/MS analysis in the detection of herbicides and pesticides in sample matrices