Kasumi Yogi

Sr. Esports Manager at Bandai Namco Entertainment America
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, California, United States, US

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Experience

    • United States
    • Computer Games
    • 100 - 200 Employee
    • Sr. Esports Manager
      • Jan 2023 - Present

    • Event Host / Consultant
      • Oct 2011 - Present

      Previous Events: • Steam Next Fest: October 2022 Edition - Host • Evo 2022 - Stage Host • Steam Next Fest: June 2022 Edition - Consultant, Host • Steam Next Fest: February 2022 Edition - Consultant, Host • Dota 2 - The International 10 - Host, Interviewer • Steam Next Fest: October 2021 Edition - Consultant, Host • Dota 2 - The International 10 NA Qualifiers - Host • Steam Next Fest: June 2021 Edition - Consultant, Host • ONE Esports Singapore Major 2021 - Host • Games Done Quick 2015 - 2021 - Master of Ceremonies • Steam Game Festival: February 2021 Edition - Consultant, Host/Gameplay Talent • Steam Game Festival: Autumn Edition 2020 - Consultant, Host/Gameplay Talent • Evo 2019 - Desk Host • PlayStation & Evo Pulse - Show Floor Interviewer • Evo Japan 2019 - Japanese Translator/Interpreter • GrandPOOBear's Speedrun Sessions: Hawaii, Charlotte, Atlanta - Master of Ceremonies • Evo 2018 - Desk Host • IGN Pro League 3: Origins - LiveU and League of Legends Interviewer • Tokyo Anime Fair 2010 - Japanese Translator/Interpreter for The Behemoth Show less

    • United States
    • Computer Games
    • 500 - 600 Employee
    • Esports Manager
      • Nov 2021 - Nov 2022

      • Assist in designing and managing schedules, formats, and point distribution for Dota Pro Circuit leagues and major tournaments • Manage and track team updates related to roster changes, admin transfers, team transfers, and rule enforcement, resolving conflicts as they arise via communication with tournament organizers and teams • Assist in evaluating and selecting proposals for leagues and major tournaments • Manage Tournament Organizers and ensure broadcast requirements are met, as well as the proper and timely submission of tournament assets • Travel to tournaments to assist and provide Valve presence • Aggregate and document viewer and engagement data, identifying trends to iterate format and requirements over seasons • Assist with drafting and maintaining rule books, FAQs, RFPs, and codes of conduct • Draft blogs to update fans on the DPC Show less

    • Fundraising
    • 1 - 100 Employee
    • Director Of Marketing And Business Development
      • Jul 2019 - Aug 2022

      • Lead creator-focused gaming events Awesome Games Done Quick, Summer Games Done Quick, and Games Done Quick Express from start to finish, iterating based on feedback and analytics• Facilitate contractual arrangements with partnering charities and vendors, including hotels, merchandise production companies, logistics providers, and game developers/publishers• Set goals and develop/execute plans for business, content, and revenue growth for main Games Done Quick events and off-season GDQ Hotfix content• Pursue leads and facilitate movement through the sponsorship sales cycle, developing proposals for prospective clients• Create and execute opportunities for sponsorship, creating custom advertising solutions for clients• Oversee all internal and external communications• Build up and manage the Social Media team• As a member of the Games Committee, vet over 1,500 game submissions for each event, selecting games based on genre, content, and gameplay, in addition to the submitter’s skills• Manage the hiring pipeline for candidates• Serve as host for the event's closing ceremonies• Assist broadcast team as Stream Tech, Stage Tech, or Producer as needed Show less

    • Communications Director / Event Manager
      • May 2015 - Jul 2019

    • Social Media Manager
      • Aug 2014 - May 2015

    • United States
    • Computer Games
    • 100 - 200 Employee
    • Associate Brand Manager
      • Jan 2018 - Jul 2018

      • Provided direction for all promotional assets, including trailers, box art, digital banner ads, in-store retail displays, event booth visuals, and merchandise• Worked effectively with internal cross-functional teams, including Community, Public Relations, Channel Marketing, Digital Operations, Product Development, and Sales to ensure the integration and execution of global marketing campaigns• Provided thought leadership and managed vendors for BANDAI NAMCO Entertainment’s worldwide esports initiatives, including the TEKKEN World Tour and the DRAGON BALL FighterZ World Tour• Provided Sales teams with marketing sales presentations and key product assets• Tracked and reported marketing expenses against defined budgetsTitles shipped include: TEKKEN 7, DRAGON BALL Xenoverse 2, DRAGON BALL FighterZ, Little Nightmares, Digimon Story: Cyber Sleuth - Hacker’s Memory, Namco Museum for Nintendo Switch, and DARK SOULS: REMASTERED. Show less

    • Brand Marketing Associate
      • Aug 2016 - Jan 2018

    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Strategist
      • Jan 2016 - Jul 2016

      • Served as day-to-day client contact, developing working relationships with all stakeholders• Developed marketing strategy and recommendations• Planned, purchased, trafficked, optimized, and reported on digital and traditional marketing strategies and media buys for both eastbound and westbound markets• Reported on campaign effectiveness and marketing trends, optimizing campaigns based on data• Managed Japanese and local vendors, including negotiation of contracts

    • Digital Marketing Specialist / Media Specialist
      • Sep 2013 - Jan 2016

    • United States
    • Computer Games
    • 700 & Above Employee
    • Referee/Player Handler, North American League Championship Series
      • Jan 2013 - Apr 2013

      • Refereed matches for the League of Legends North American League Championship Series, including the Online and Live Qualifiers, recording results and infractions for reference• Assisted in providing on-the-fly technical support, connecting with event QA as needed• Escorted players to and from appointments• Assisted competitors with questions, concerns, or needs• Moderated the RiotGames stream on Twitch

    • Recruiting Coordinator
      • Nov 2012 - Apr 2013

      • Interfaced with candidates, answering questions and providing solutions to ensure a positive experience• Worked with Hiring Managers to maximize candidate pipeline efficiency• Created in-depth onboarding training• Constructed interview schedules to accommodate candidate and interviewer availability • Booked travel and lodging

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Administrator/Editor
      • Oct 2010 - Oct 2012

      • Oversaw the production of breaking news articles and press releases • Provided English translations for Spanish and Japanese sources • Drafted posts for the company's social media and community forum • Monitored social media chatter and provided feedback to writers • Organized and executed events such as concerts, contests, and auditions • Oversaw the production of breaking news articles and press releases • Provided English translations for Spanish and Japanese sources • Drafted posts for the company's social media and community forum • Monitored social media chatter and provided feedback to writers • Organized and executed events such as concerts, contests, and auditions

    • United States
    • Computer Games
    • 1 - 100 Employee
    • Translator, Tokyo Anime Fair 2010
      • Mar 2010 - Mar 2010

      • Translated text and in-person interactions between business partners and enthusiasts • Helped people of various ages familiarize themselves with The Behemoth games Castle Crashers and Battleblock Theater • Wrote blog entries to engage and update readers during the tradeshow • Playtested stages for Battleblock Theater • Translated text and in-person interactions between business partners and enthusiasts • Helped people of various ages familiarize themselves with The Behemoth games Castle Crashers and Battleblock Theater • Wrote blog entries to engage and update readers during the tradeshow • Playtested stages for Battleblock Theater

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