Experience

BigGorillaApps

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Content Manager & Account Manager

  • Apr 2022 - Present

  - Handling 6-8 accounts/clientele simultaneously, ensuring all deliverables are ready in a timely manner - Acted as a Content Manager for all accounts, briefing and creating all content items (paid ads, ad copies, landing pages, emails and organic schedules/posts) - Produced ~7-32x Return On Ad Spend (ROAS) from content created and launched through paid ads and landing pages - Ran A/B testing on ad graphic components, analyzing & implement learnings to improve engagement & conversion - Project managing all campaigns for all clients, working with cross-functional teams (copywriters, graphic designers, PPC teams) to ensure deliverables and deadlines are met Show less



Chalhoub Group

• United Arab Emirates
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Brand Executive - Beauty

  • Apr 2021 - Nov 2021

  NEW BRANDS- Developed new beauty brands (influencer brands + white label) for the region (makeup, fragrance, skincare)- Built the brand architecture of all go-ahead brand concepts that included: Market Research & Gap Analysis; Competitive Positioning; Vision & Mission; Brand Values; 3Y brand strategy; Product strategy; and distribution strategies- Created a scorecard system to assess brand potential- Use market intelligence & data to validate concepts - create consumer surveys, competitive analysis, analyze social listening, assess brand scorecards and run feasibility studies- Project managed and retro-planned four new beauty brand concepts for a timely launch (from conception to launch)- Creatively conceptualized the visual identity, brand direction and developed moodboards, creative briefs and brand assets for go-ahead conceptsEXISTING/ACTIVE BRANDS- Monitoring monthly sales targets / KPIs and developing tactics to improve sales growth & market share through trade marketing initiatives (sampling, GWPs, etc.)- Project managing all new product launches (in-store and online), liasing with retailers and internal stakeholders for a timely launch across all touchpoints- Global planogramming of all 3 brands' full product range in all (80+) stores across the region, including planning for new product launches and new store openings- Global Budget Management + Regular business reviews & brand update presentations for managementOptimize visibility and content on our retailers' websites Show less

• Junior Brand Marketing Executive - Beauty

  • Feb 2019 - Apr 2021

  Working in the group's own beauty vertical, I'm directly involved in building new brand concepts (white label brands + influencer brands) for the region and beyond, as well as overseeing the branding of existing brands:CONCEPT/BRAND CREATION & PROJECT MANAGEMENT• Create a brand concept and build the brand architecture: Market Research, Gap Analysis and Competitive Positioning, Brand Direction & Moodboard, Vision & Mission, About, Values, Target, Visual Identity• Define top-line brand strategy and distribution strategy• Global retro-planning and project managing of all concepts/brands for a timely launch (from conception to launch)• Regular business reviews & brand updates for upper managementBRANDING & ASSETS• Creation of branding collaterals (brand book, communication style, visual identity, POSM, etc.)• Work closely with VM team/contractors to conceptualize furniture & merchandising identity in line with the brand identity• Manage the creation and set-up of a website, landing page and/or splash page for all new brands, including the creation of all assets, content and copy needed• Plan, manage and execute the art direction for all shoots to institutionalize brand content• Global budget managementBRAND MANAGEMENT OF EXISTING BRANDS:• Manage the global planogram for the brands for all new product launches across all markets • Brief suppliers to design & produce the brands’ merchandising units/furniture and product displays/modules• Plan, manage and execute the art direction of all institutional shoots and support all campaign shoots in line with the brand direction and tone of voice• Create and deliver all brand institutional material as and when needed (ecommerce banners, in-store visuals, social media assets, etc.)• Act as a brand guardian across all brand touchpoints (including and not limited to social media, e-commerce, product packaging, in-store environment, POSM) to ensure consistent branding in line with brand guidelines Show less

• Business Development Trainee at Wojooh - Beauty Own Concept

  • Aug 2018 - Feb 2019

  Working for a beauty/cosmetics brand, I've been responsible for:• Exploring new growth markets and channels for the brand, locally and internationally, in order to maximise reach and sales volume• Conducting competitive analysis and pricing analysis in new growth markets in order to better assess the feasibility of a go-to market decision• Conducting market research into understanding consumer trends (makeup, skincare, beauty, lifestyle, etc.) as well as researching organisations and potential growth channels and markets to find new opportunities• Reaching out to potential stakeholders to create opportunities for the brand by acting as the first and main point of contact in order to establish and maintain good working relationships between the brand and third parties • Choosing and pitching the right product assortment to stakeholders and potential partners, based on the channel and targeted customers• Creating and designing visual merchandising elements for the brand for various channels by briefing and working closely with contractors• Supporting and project managing all new growth partnerships in terms of all marketing, visual displays and stock related activities for a successful roll-out, launch and ensuring smooth ongoing activity Show less



Heriot-Watt University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Digital Marketing Associate

  • Jun 2017 - May 2018

  Working for the School of Social Sciences: • Assisting in the formulation, development, management and execution of customer/student acquisition and retention strategies • Creating a content calendar and organising content for all social media marketing needs across the various channels • Creatively create daily content for various social media channels; website, emails, events, social media platforms (Facebook, Instagram, Twitter) • Planning and monitoring the ongoing university's presence on social media (Twitter, Facebook, Instagram) • Creating, developing, designing and frequently updating the website to align it with other social media platforms • Effectively creating and managing digital advertising and web analytics, including Google AdWords (Keyword Search), Instagram Ads, Facebook Ads and Twitter Sponsored Tweets. • Organising and executing events for PR and marketing purposes, i.e. to increase student acquisition, engagement and retention • Driving engagement and creating awareness of the university and its degree offerings across the various student target segments. Improving content reach and fan/followers base to support these goals of brand awareness and lead generation • Compiling data across social media platforms and creating post-project summary reports, including KPI's and key analysis for insights, optimizations and future strategy development Show less



Al Tayer Group

• United Arab Emirates
• Retail
• 700 & Above Employee

• Planning Intern

  • Jun 2016 - Sep 2016

  • Conducting relevant and in-depth market research including detailed competitor analysis/competitive landscape • Assessing the attractiveness of markets and industries, and developing relevant strategies • Conducted a presentation on one of the projects I worked on, to two departments within the company • Identifying, computing, analysing and presenting key economic and market indicators - such as market size, growth rates and trends - in order to identify market potential or gaps within the market • Collecting, analysing, summarising, interpreting and presenting research findings intelligently into sharp/focused presentations • Conducting viability and feasibility assessments through financial modeling, scenario analysis and sensitivity analysis Show less



Axis Business Consultancy

• Business Consulting and Services
• 1 - 100 Employee

• Marketing Intern

  • Sep 2015 - Oct 2015

  As a Marketing Intern at Axis Consultancy, a B2B management consulting firm, I was involved in the planning and execution of the GulFood Manufacturing event hosted at Dubai World Trade Centre, our client. This involved: • The formulation and implementation of various marketing strategies based on the project's objectives, in order to target potential visitors and investors to the event • Timely execution of tasks involved, meeting deadlines and ensuring project completion within the timeframe set • Constant communication and problem-solving with the project team • Maximisation of potential visitors at the lowest possible cost incurred • Formatting of databases and production of post-project review reports Show less

• Planning Intern

  • Jul 2015 - Sep 2015

  As part of the Planning team, I was actively involved in • Identifying and understanding client's business strategy and consulting them with a "go-no go" decision • Conducting relevant and detailed market research (both secondary & primary research), heavily focused on secondary research • Conducting a high-level market assessment within a particular market, understanding and analysing the retail environment/industry at a macro- and micro-level • Identifying, computing and analysing key economic and market indicators - such as market size, growth rates and trends - in order to identify market potential or gaps within a market • Collecting, analysing, summarising, interpreting and presenting research findings intelligently into sharp / focused presentations • Applying relevant statistical and quantitative methods and techniques, for comparison and decision-making purposes • Conducting viability and feasibility assessments through financial modelling Show less



ITP

• Türkiye
• IT Services and IT Consulting
• 1 - 100 Employee

• Photography Intern

  • Dec 2012 - Dec 2012

  Attended photoshoots for publishing magazines including Ahlan!, Harper's Bazaar Arabia and Time Out Magazine, for their fashion, jewellery, construction, kids’ and luxury & villa shoots for features in magazines Attended photoshoots for publishing magazines including Ahlan!, Harper's Bazaar Arabia and Time Out Magazine, for their fashion, jewellery, construction, kids’ and luxury & villa shoots for features in magazines



IBM

• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Intern

  • Mar 2011 - Mar 2011

  Worked in the Marketing department, understanding the role of marketing in IBM, levels of hierarchy, communication methods used, marketing strategies followed, and attended overseas/international (phone) conferences with other marketing managers from their respective regions. Worked in the Marketing department, understanding the role of marketing in IBM, levels of hierarchy, communication methods used, marketing strategies followed, and attended overseas/international (phone) conferences with other marketing managers from their respective regions.