Kaushal Pilikuli
VP, ShopCash and Loyalty at Wego.com- Claim this Profile
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Bio
Shaun CHOO
Kaushal has an incredibly astute appreciation for data and analytics and never ceases to dig deep to understand the root causes behind certain phenomenons within the market. Combined with a strong awareness of other facets of the business, he is able to effectively lead his team in achieving strong growth for Skyscanner in the India market. As a Squad Lead, he has been an extremely helpful mentor - always willing to set the standards and pave the way for his team to succeed. During my time reporting to Kaushal at Skyscanner, he has provided me with valuable advice within my scope of work as well as how to shape my career ambitions. Kaushal is a strong mentor with a vast experience in growing digital businesses and he would be a key asset in any team.
🦚Kavitha Gnanamurthy
Kaushal combines his incredible talent for data, analytics, positioning issues and identifying growth opportunities with an extraordinary sense of strategy and timing. As a Growth Head he is always composed + focused and lead the team to experiment more with lean methodologies, scale and reach goals. Its a pleasure working and growth hacking with him :)
Shaun CHOO
Kaushal has an incredibly astute appreciation for data and analytics and never ceases to dig deep to understand the root causes behind certain phenomenons within the market. Combined with a strong awareness of other facets of the business, he is able to effectively lead his team in achieving strong growth for Skyscanner in the India market. As a Squad Lead, he has been an extremely helpful mentor - always willing to set the standards and pave the way for his team to succeed. During my time reporting to Kaushal at Skyscanner, he has provided me with valuable advice within my scope of work as well as how to shape my career ambitions. Kaushal is a strong mentor with a vast experience in growing digital businesses and he would be a key asset in any team.
🦚Kavitha Gnanamurthy
Kaushal combines his incredible talent for data, analytics, positioning issues and identifying growth opportunities with an extraordinary sense of strategy and timing. As a Growth Head he is always composed + focused and lead the team to experiment more with lean methodologies, scale and reach goals. Its a pleasure working and growth hacking with him :)
Shaun CHOO
Kaushal has an incredibly astute appreciation for data and analytics and never ceases to dig deep to understand the root causes behind certain phenomenons within the market. Combined with a strong awareness of other facets of the business, he is able to effectively lead his team in achieving strong growth for Skyscanner in the India market. As a Squad Lead, he has been an extremely helpful mentor - always willing to set the standards and pave the way for his team to succeed. During my time reporting to Kaushal at Skyscanner, he has provided me with valuable advice within my scope of work as well as how to shape my career ambitions. Kaushal is a strong mentor with a vast experience in growing digital businesses and he would be a key asset in any team.
🦚Kavitha Gnanamurthy
Kaushal combines his incredible talent for data, analytics, positioning issues and identifying growth opportunities with an extraordinary sense of strategy and timing. As a Growth Head he is always composed + focused and lead the team to experiment more with lean methodologies, scale and reach goals. Its a pleasure working and growth hacking with him :)
Shaun CHOO
Kaushal has an incredibly astute appreciation for data and analytics and never ceases to dig deep to understand the root causes behind certain phenomenons within the market. Combined with a strong awareness of other facets of the business, he is able to effectively lead his team in achieving strong growth for Skyscanner in the India market. As a Squad Lead, he has been an extremely helpful mentor - always willing to set the standards and pave the way for his team to succeed. During my time reporting to Kaushal at Skyscanner, he has provided me with valuable advice within my scope of work as well as how to shape my career ambitions. Kaushal is a strong mentor with a vast experience in growing digital businesses and he would be a key asset in any team.
🦚Kavitha Gnanamurthy
Kaushal combines his incredible talent for data, analytics, positioning issues and identifying growth opportunities with an extraordinary sense of strategy and timing. As a Growth Head he is always composed + focused and lead the team to experiment more with lean methodologies, scale and reach goals. Its a pleasure working and growth hacking with him :)
Credentials
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Fundamentals of Project Planning and Management
CourseraOct, 2015- Nov, 2024 -
Digital Marketing Acceleration Program
IIDM Certified Digital Marketer ProgramApr, 2015- Nov, 2024 -
Digital Marketing Analytics Specialist
IIDM Certified Digital Marketer ProgramApr, 2015- Nov, 2024 -
Google Analytics Individual Qualification
GoogleFeb, 2019- Nov, 2024 -
Google Search Advertising Advanced Certification
GoogleAug, 2015- Nov, 2024
Experience
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Wego.com
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Singapore
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Travel Arrangements
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100 - 200 Employee
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VP, ShopCash and Loyalty
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Nov 2021 - Present
★Business & Product Owner for ShopCash•Responsible for growing the cashback business in MENA•Leading the customer loyalty efforts for Wego•Reporting to CEO of Wego Group.
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Head of Product, ShopCash.com
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Jul 2020 - Oct 2021
•Alongside growth role, responsible for building and launching a new line of business - Shopcash.com, a cashback platform•Created the business plan, built the teams and led the product development•Product Management for the backend and web development teams•Led the signing up of new commercial partners•Launched ShopCash website and app in UAE,KSA and Egypt
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Director, Growth Marketing APAC
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Jan 2020 - Oct 2021
★Responsible for strategizing and executing the growth plan to increase Wego's users and revenue in APAC•Managed a team of 8 marketers across Singapore, Jakarta and Kuala Lumpur•Reporting to VP, APAC
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Skyscanner
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United Kingdom
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Internet Publishing
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700 & Above Employee
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India Growth Lead, Principal Growth Manager
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Nov 2018 - Dec 2019
★Growth lead and Squad lead for India squadAs Growth Lead, key responsibilities include-• Formulating the strategy for Skyscanner's hypergrowth in India. Consistently grew the revenue 100%+ YoY for over 12 months. • Leading the multi-channel growth team in executing the strategy• Managing revenue and profitability targets for the market•Expertise in multiple digital channels including SEO, paid app growth, affiliates and partnerships across web and app platforms.• Led market and user research projects to develop user-led, data-driven growth strategies for channels and product optimization• Collaborating with commercial teams (Ads, strategic partnerships and flights commercial) to ensure product-market fit and to drive revenue from multiple sourcesAs Squad lead-• People management of the squad, squad processes, and ceremoniesRegional roles-• APAC SEO team: Coordinating SEO efforts across regions, tactics for SEO growth• Leading experimentation efforts and best practices for the region by collaborating with global experimentation teams.• Contributed to recruitment efforts by conducting numerous growth technical interviews (presentations and case studies). Show less
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Growth Lead - India, Indonesia, Vietnam and the Philippines
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Apr 2018 - Oct 2018
★Led Skyscanner's growth in India, Indonesia, Philippines and Vietnam• Formulating the market strategies for the priority markets• Leading the team in executing the strategies with the aim of driving revenue growth in the 4 markets
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Senior Growth Manager, Oceania
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Jan 2017 - Mar 2018
• As part of the Oceania squad conducted numerous growth activities on SEO and apps. Working in a shared role across multiple APAC country squads(teams) with the following key responsibilities-• Facilitating organic growth across APAC for Skyscanner by improving SEO and content marketing strategies• Work with different squads to identify growth opportunities and blockers for growth • Use web analytics expertise to help the squads become data-driven• Run data-driven experiments and identify areas for automation• Use product knowledge to identify areas for growth through product improvement and by working with product teams• Implement CRO tools and techniques to understand user behavior and drive the conversion rate• Handle Paid App growth for Oceania along with data analysis and support for ASO• Use tableau expertise to enable squads to use the right metricsAchievements--Trained a batch of graduates and interns on advanced Google Analytics-Driving the trial and adoption of two new CRO tools-Ran multiple experiments to improve metrics across the AARRR funnel-Provided multiple Tableau onboarding training sessions-Analyzed marketing data of different markets for web and app and formulated experiments Show less
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Consulting
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Manila
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Marketing Analytics and CRO Consultant (Freelance)
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Nov 2014 - Dec 2016
• Provided consulting to multiple companies on their web analytics strategy • Implemented Google Analytics, Google Tag Manager across complex sites • Created data tracking and reporting framework for different types of companies including Lead generation sites, healthcare and e-commerce • Provided advice on digital marketing strategies along with indepth guidance on tracking the strategies and measuring ROI • Provided consulting to multiple companies on their web analytics strategy • Implemented Google Analytics, Google Tag Manager across complex sites • Created data tracking and reporting framework for different types of companies including Lead generation sites, healthcare and e-commerce • Provided advice on digital marketing strategies along with indepth guidance on tracking the strategies and measuring ROI
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Spiralytics, Inc. - Digital Marketing Agency
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Philippines
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Advertising Services
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100 - 200 Employee
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Product Manager | Head of Analytics
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Mar 2014 - Dec 2016
★Managed multiple roles at Spiralytics, a performance marketing agency, including product management, client account management and handling analytics, reporting and optimizations across various marketing channels. As Product Manager: • Product manager for a SAAS content analytics platform • Developed the technical and functional product requirements and product roadmap • Managed the product development by coordinating with various teams • Worked on go-to-market strategy, pricing and branding • Conducted Market research and Competitor analysis to develop the positioning for the product As Head of Analytics: • Built the Analytics/CRO team and defined responsibilities • Researched to recommend the best analytics solutions for the given scenario • Spearheaded the adoption of new tools for web analytics, UX analysis and CRO • Expert level knowledge of web analytics • Designed and implemented the overall data collection strategy and reporting standards for clients • 100+ Advanced Google Analytics and Google Tag Manager implementations of varied complexities for multiple clients - both for websites and for mobile apps • Developed the internal processes and best practices for Conversion Rate Optimization • Advanced analysis of data and reporting of insights to improve all round digital marketing performance • Mentored employees on web and app analytics tools Show less
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Management Consulting
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Manila
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Management Consultant
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Feb 2014 - May 2014
★Independent management consultant for a FMCG company. • Conducted market research and defined the go-to strategy to launch an organic toothpaste in the Philippines market. • The product was launched in the Philippines market in 2015 based on the recommended strategy. ★Independent management consultant for a FMCG company. • Conducted market research and defined the go-to strategy to launch an organic toothpaste in the Philippines market. • The product was launched in the Philippines market in 2015 based on the recommended strategy.
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IdeaSpace Philippines
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Philippines
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Business Consultant / Management Intern
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Jun 2013 - Aug 2013
• Worked on the ASEAN growth strategy of IdeaSpace, a startup incubator based in th Philippines. • Consultant to an incubated innovative loyalty app for developing the business model and the product strategy. • Mentored startup teams at events such as AngelHack and IdeaSpace Technopreneurship boot camp. • Worked on the ASEAN growth strategy of IdeaSpace, a startup incubator based in th Philippines. • Consultant to an incubated innovative loyalty app for developing the business model and the product strategy. • Mentored startup teams at events such as AngelHack and IdeaSpace Technopreneurship boot camp.
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Fidelity Investments
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United States
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Financial Services
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700 & Above Employee
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Software Engineer
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Jul 2007 - Aug 2012
• Mentored a team of 6 on the technical aspects of the projects, identified gaps in knowledge and trained to build a capable team. • Responsible for the complete software development life-cycle of the projects-handled projects which involved high responsibility. • Gathered requirements and estimated efforts for multiple projects on customer relationship management(CRM) application sharpening analytical and estimation skills. • Point of contact for resolving high priority issues during the production support. Developed strong coordination skills to resolve critical issues across geographically distributed teams. • Attended training in Marlborough and Boston, USA for one month - chosen for my knowledge of the domain and application. • Responsible for maintaining the quality profile of the projects and ensuring that the team adheres to the quality guidelines. • Worked as developer on multiple critical projects- Commended for technical skills and proven ability to work in a team. • Created the technical design and defined the scope of projects handled by the team. • Technologies used include .NET, C#, Java, J2EE, MySQL, Oracle, Sybase and Informatica. Show less
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Education
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2012 - 2013
Asian institute of management - W. SyCip Graduate School of Business
Master of Business Administration (M.B.A.), General Management, Strategy, Entrepreneurship -
2003 - 2007
B. M. S. College of Engineering
Bachelor’s Degree, Computer Science and Engineering
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