Associate Director of Digital Strategy

• Jan 2023 - Present

City Council Member

• May 2022 - Present

Manager, Data & Analytics

• Aug 2020 - Jan 2023

Senior Data Analyst

• Apr 2019 - Aug 2020

Digital Strategy Manager

• Jul 2018 - Apr 2019

• Execute strategies and build upon current client strategies within the digital arena to meet/exceed objectives • Develop strong, trusting relationships between clients and agency partners, provide support during strategy, ideation, and execution • Support digital content strategy development and deliver solutions that enhance reach and effectiveness for websites, campaigns, or social media communities • Conduct and reports on stakeholder interviews, audience interviews, content… Show more • Execute strategies and build upon current client strategies within the digital arena to meet/exceed objectives • Develop strong, trusting relationships between clients and agency partners, provide support during strategy, ideation, and execution • Support digital content strategy development and deliver solutions that enhance reach and effectiveness for websites, campaigns, or social media communities • Conduct and reports on stakeholder interviews, audience interviews, content audits, traffic analysis, social media scans, and other digital discovery work • Monitor, evaluate and present campaign results by leveraging online tools • Develop new techniques to extract information from Google to improve SEO efforts • Partner with UX, technology, paid media, and creative, along with account managers, to shape digital content plans for clients

Digital Marketing Director

• Sep 2017 - Jul 2018

Sales l Strategy | Dealer Service | Campaign Management • Lead search strategy | SEO • Proficient -power user in the following: Bright Edge, SEMRush, Moz, Salesforce, SimilarWeb, SpyFu, and Google Analytics • Build and sell digital marketing packages for over 2000 Serta & Beautyrest retailers • Train sales teams on how to communicate digital marketing packages including, SEO tactics, Social Media, SEM, paid search campaigns, Salesforce and more • Drive the execution of… Show more Sales l Strategy | Dealer Service | Campaign Management • Lead search strategy | SEO • Proficient -power user in the following: Bright Edge, SEMRush, Moz, Salesforce, SimilarWeb, SpyFu, and Google Analytics • Build and sell digital marketing packages for over 2000 Serta & Beautyrest retailers • Train sales teams on how to communicate digital marketing packages including, SEO tactics, Social Media, SEM, paid search campaigns, Salesforce and more • Drive the execution of projects and manage all project related requests with the client • Manage and deliver quality projects on budget, on time, and on schedule • Create and manage project plans, status reports, risk assessment plans, change orders, resource needs etc • Lead multi-disciplinary project teams through all phases of the project life-cycle providing coaching, motivation and inspiration • Anticipate risks and obstacles, and address them with the team in a proactive manner • Leverage project knowledge and client relationships to assist in revenue growth within the account • Facilitate communication between clients, 3rd party vendors and internal staff • Participate in client pitches and proposals by preparing of project budgets and related materials Show less Sales l Strategy | Dealer Service | Campaign Management • Lead search strategy | SEO • Proficient -power user in the following: Bright Edge, SEMRush, Moz, Salesforce, SimilarWeb, SpyFu, and Google Analytics • Build and sell digital marketing packages for over 2000 Serta & Beautyrest retailers • Train sales teams on how to communicate digital marketing packages including, SEO tactics, Social Media, SEM, paid search campaigns, Salesforce and more • Drive the execution of… Show more Sales l Strategy | Dealer Service | Campaign Management • Lead search strategy | SEO • Proficient -power user in the following: Bright Edge, SEMRush, Moz, Salesforce, SimilarWeb, SpyFu, and Google Analytics • Build and sell digital marketing packages for over 2000 Serta & Beautyrest retailers • Train sales teams on how to communicate digital marketing packages including, SEO tactics, Social Media, SEM, paid search campaigns, Salesforce and more • Drive the execution of projects and manage all project related requests with the client • Manage and deliver quality projects on budget, on time, and on schedule • Create and manage project plans, status reports, risk assessment plans, change orders, resource needs etc • Lead multi-disciplinary project teams through all phases of the project life-cycle providing coaching, motivation and inspiration • Anticipate risks and obstacles, and address them with the team in a proactive manner • Leverage project knowledge and client relationships to assist in revenue growth within the account • Facilitate communication between clients, 3rd party vendors and internal staff • Participate in client pitches and proposals by preparing of project budgets and related materials Show less

Marketing Director

• Apr 2017 - Jul 2018

ReHouse is group focusing on Construction, Flips, and property renovations. I manage all PR and Marketing activities for the company. ReHouse is group focusing on Construction, Flips, and property renovations. I manage all PR and Marketing activities for the company.

Marketing Manager

• Jan 2017 - Feb 2018

• Facilitate business growth through innovative marketing strategy for over 130 franchise territories • Manage vendor relations • Define marketing strategies to support the company’s overall strategies and objectives for franchise sales • Develop a feasible marketing plan for all company assets and oversee its day-to-day implementation including social campaigns and SEM • Plan and organize marketing functions (product promotion, branding, communications etc.), and ensure they… Show more • Facilitate business growth through innovative marketing strategy for over 130 franchise territories • Manage vendor relations • Define marketing strategies to support the company’s overall strategies and objectives for franchise sales • Develop a feasible marketing plan for all company assets and oversee its day-to-day implementation including social campaigns and SEM • Plan and organize marketing functions (product promotion, branding, communications etc.), and ensure they project the company’s unique “voice” • Build a highly efficient team of marketing professionals • Identify new areas of digital marketing opportunities and create plans to implement them Show less • Facilitate business growth through innovative marketing strategy for over 130 franchise territories • Manage vendor relations • Define marketing strategies to support the company’s overall strategies and objectives for franchise sales • Develop a feasible marketing plan for all company assets and oversee its day-to-day implementation including social campaigns and SEM • Plan and organize marketing functions (product promotion, branding, communications etc.), and ensure they… Show more • Facilitate business growth through innovative marketing strategy for over 130 franchise territories • Manage vendor relations • Define marketing strategies to support the company’s overall strategies and objectives for franchise sales • Develop a feasible marketing plan for all company assets and oversee its day-to-day implementation including social campaigns and SEM • Plan and organize marketing functions (product promotion, branding, communications etc.), and ensure they project the company’s unique “voice” • Build a highly efficient team of marketing professionals • Identify new areas of digital marketing opportunities and create plans to implement them Show less

Spec, Marketing-Technical - Digital Marketing Operations

• Mar 2016 - Jun 2017

Email Campaigns Consult, develop, and deploy email campaigns in compliance with our corporate guidelines and best practices. Identify and incorporate improvements. Contribute to communications with key stakeholders (i.e. emails and Digital Marketing website) related to email and marketing automation. Coordinate with creative services, branding, and legal teams as necessary to ensure branding and legal compliance. Serve as expert resource and support Marketing automation platform users… Show more Email Campaigns Consult, develop, and deploy email campaigns in compliance with our corporate guidelines and best practices. Identify and incorporate improvements. Contribute to communications with key stakeholders (i.e. emails and Digital Marketing website) related to email and marketing automation. Coordinate with creative services, branding, and legal teams as necessary to ensure branding and legal compliance. Serve as expert resource and support Marketing automation platform users from other teams (i.e. Applied, Research, Process Solutions, Internal Corporate Communications, Commercialization, etc.). Web content improvement Clean up Online product catalog (i.e. OPC category pages) and CQ5. Identify pages for consolidation, deletion and transfer to different content types. SEO • Improved organic search results • Keyword analysis: Use BrightEdge to develop keyword lists • On page optimization: Meta tags optimization, hyperlink optimization, page content, meta description optimization • Web analytics Digital Marketing Lead Work with assigned areas to plan, build and execute digital campaigns. Provide Google Analytics training, support and reporting as necessary.

Internal Auditor

• Mar 2015 - Jan 2017

• Conduct Internal Audits as a part of the Internal Audit Team • Communicate audit findings to management and implement plans with appropriate audittee management that will adequately remediate any identified control weaknesses or gaps • Verify the supporting documents provided to complete tasks such as SOPs, MPSs, etc.. • Monitor and audit internal processes in accordance with ISO 9001:2008 Internal Quality System

Email Coordinator / Technical Digital Marketing Specialist

• Jun 2014 - Apr 2016

• Design, develop, and carry out email campaigns, using Eloqua, JIRA, CRM, and HTML • Achieve an open rate and click through rate above industry average on 95% of emails deployed • Manage with 3rd party marketing vendors to generate new leads • Provide monthly data-driven reports on analyzed email campaign metrics along with A/B test results • Take part in organizing exhibits by creating logos, maintaining registration sites, crafting surveys • Advanced Segmentation: Create and… Show more • Design, develop, and carry out email campaigns, using Eloqua, JIRA, CRM, and HTML • Achieve an open rate and click through rate above industry average on 95% of emails deployed • Manage with 3rd party marketing vendors to generate new leads • Provide monthly data-driven reports on analyzed email campaign metrics along with A/B test results • Take part in organizing exhibits by creating logos, maintaining registration sites, crafting surveys • Advanced Segmentation: Create and use custom segments to isolate and analyze specific parts E-mail traffic • Creating marketing videos using Corel Video Studio x7

Quality Control Chemist

• Aug 2013 - Jul 2014

• Perform advanced gas chromatography and/or liquid chromatography functions to evaluate stock and/or custom chromatography products • Run Samples on ASAP • Troubleshoot and maintain routine maintenance on GC • Recommend process of system improvements where possible • Provide technical information to production departments when required • Enter and manipulate QC data using PC and lab automation system

Marketing Research Analyst

• Feb 2016 - Jul 2016

• Perform market research and data analysis duties • Support strategic plans of the company by providing research information • Deliver insights regarding the reasons that impact the success of businesses • Suggest research solutions following strategic plans of action • Provide advice on pricing strategies • Examine competitors’ marketing methods and sales activities • Devise focus group discussions and conduct surveys • Perform market research and data analysis duties • Support strategic plans of the company by providing research information • Deliver insights regarding the reasons that impact the success of businesses • Suggest research solutions following strategic plans of action • Provide advice on pricing strategies • Examine competitors’ marketing methods and sales activities • Devise focus group discussions and conduct surveys

Lecturer of Arabic

• Aug 2015 - Jun 2016

Create a fun lively environment in the classroom to enable students to learn how to speak, read, and write the Arabic language. Using modern teaching methods that include videos, graphics, and songs students are able to excel in the classroom and in real life. • In a class survey: 100% of students recommend the class •Prepare materials and lessons to facilitate curriculum • 100% of students in the class reported the instructor knows subject matter, makes class interesting, and clearly… Show more Create a fun lively environment in the classroom to enable students to learn how to speak, read, and write the Arabic language. Using modern teaching methods that include videos, graphics, and songs students are able to excel in the classroom and in real life. • In a class survey: 100% of students recommend the class •Prepare materials and lessons to facilitate curriculum • 100% of students in the class reported the instructor knows subject matter, makes class interesting, and clearly manages classroom •Challenge, engage, serve, and communicate with students to encourage their participation and learning while maintaining mutual value and respect Show less Create a fun lively environment in the classroom to enable students to learn how to speak, read, and write the Arabic language. Using modern teaching methods that include videos, graphics, and songs students are able to excel in the classroom and in real life. • In a class survey: 100% of students recommend the class •Prepare materials and lessons to facilitate curriculum • 100% of students in the class reported the instructor knows subject matter, makes class interesting, and clearly… Show more Create a fun lively environment in the classroom to enable students to learn how to speak, read, and write the Arabic language. Using modern teaching methods that include videos, graphics, and songs students are able to excel in the classroom and in real life. • In a class survey: 100% of students recommend the class •Prepare materials and lessons to facilitate curriculum • 100% of students in the class reported the instructor knows subject matter, makes class interesting, and clearly manages classroom •Challenge, engage, serve, and communicate with students to encourage their participation and learning while maintaining mutual value and respect Show less

Digital Marketing Manager

• Feb 2014 - May 2016

• Study/select products that give best financial return and customer satisfaction • Manage vendor relations • Introduce new products at Bazars and trade shows both in overseas and the in the United States • Gather and analyze customer feedback • Create and maintain advertisements (Google Adds, YouTube, Facebook, etc...) • Key word analysis: research best words to using BrightEdge • On page optimization: Meta tags optimization, hyperlink optimization, page content, meta… Show more • Study/select products that give best financial return and customer satisfaction • Manage vendor relations • Introduce new products at Bazars and trade shows both in overseas and the in the United States • Gather and analyze customer feedback • Create and maintain advertisements (Google Adds, YouTube, Facebook, etc...) • Key word analysis: research best words to using BrightEdge • On page optimization: Meta tags optimization, hyperlink optimization, page content, meta description optimization • Web analytics Show less • Study/select products that give best financial return and customer satisfaction • Manage vendor relations • Introduce new products at Bazars and trade shows both in overseas and the in the United States • Gather and analyze customer feedback • Create and maintain advertisements (Google Adds, YouTube, Facebook, etc...) • Key word analysis: research best words to using BrightEdge • On page optimization: Meta tags optimization, hyperlink optimization, page content, meta… Show more • Study/select products that give best financial return and customer satisfaction • Manage vendor relations • Introduce new products at Bazars and trade shows both in overseas and the in the United States • Gather and analyze customer feedback • Create and maintain advertisements (Google Adds, YouTube, Facebook, etc...) • Key word analysis: research best words to using BrightEdge • On page optimization: Meta tags optimization, hyperlink optimization, page content, meta description optimization • Web analytics Show less

Inorganic Chemistry: Undergraduate Researcher

• May 2011 - Jul 2013

• Assisted in making a cathode using layer-by-layer techniques that can absorb light, which should lead to a more efficient system that supplys energy to a hydrogen splitting system • Deposited nanosheets using layer-by-layer technique and spray pyrolysis • Sought to synthesize electron accepting polyviologens by reacting dibromoalkyls with 4,4-bipyridine. • Characterized samples using ellipsometry and AFM • Assisted in the process of transferring an amphillic monolayer to a solid… Show more • Assisted in making a cathode using layer-by-layer techniques that can absorb light, which should lead to a more efficient system that supplys energy to a hydrogen splitting system • Deposited nanosheets using layer-by-layer technique and spray pyrolysis • Sought to synthesize electron accepting polyviologens by reacting dibromoalkyls with 4,4-bipyridine. • Characterized samples using ellipsometry and AFM • Assisted in the process of transferring an amphillic monolayer to a solid substrate using Langmuir-Blodgett Film Deposition • Synthesized polystyrene for the chloromethylation of soluble high molecular weight polystyrene using dimethoxymethane, thionyl chloride, and a Lewis acid • Ordered chemicals for the synthesis project from the Sigma Aldrich website

Analytical Chemistry: Undergraduate Researcher

• Jan 2011 - Jun 2011

During my time working in Dr.Dan Sykes's lab I Concentrated fruit and vegetable samples using Soxhlet Extraction techniques to detect pesticides, I was also involved in: • Equipment Construction Using Soldering Techniques: - An AM radio, a diode laser spectrophotometer, and a laser absorption spectroscopy instrument •HPLC… Show more During my time working in Dr.Dan Sykes's lab I Concentrated fruit and vegetable samples using Soxhlet Extraction techniques to detect pesticides, I was also involved in: • Equipment Construction Using Soldering Techniques: - An AM radio, a diode laser spectrophotometer, and a laser absorption spectroscopy instrument •HPLC -Pack columns, replace all parts, clean the instrument, and detect the source of problem -Perform maintenance and fix HPLC instruments by using troubleshooting techniques -Assist in the synthesis of a new HPLC solid phase with better absorption of nitro compound -Adjust methodology to improve compound separation

Advanced Dialogue Facilitator

• Jan 2011 - May 2011

Race and Ethnic Relations Sociology Class (over 700 students) • Facilitated effective communication around sensitive topics • Created a safe environment for small groups of students to comfortably exchange ideas about race and related topics • Executed advanced group facilitation skills including Reflective Listening, Group Management, Socratic Inquiry, and Connection Building • Fostered positive, cross-cultural interactions between diverse people in a group setting • Evaluated… Show more Race and Ethnic Relations Sociology Class (over 700 students) • Facilitated effective communication around sensitive topics • Created a safe environment for small groups of students to comfortably exchange ideas about race and related topics • Executed advanced group facilitation skills including Reflective Listening, Group Management, Socratic Inquiry, and Connection Building • Fostered positive, cross-cultural interactions between diverse people in a group setting • Evaluated three sections of students (45 students total), by taking their attendance, supervising their final project, and grading their weekly homework Show less Race and Ethnic Relations Sociology Class (over 700 students) • Facilitated effective communication around sensitive topics • Created a safe environment for small groups of students to comfortably exchange ideas about race and related topics • Executed advanced group facilitation skills including Reflective Listening, Group Management, Socratic Inquiry, and Connection Building • Fostered positive, cross-cultural interactions between diverse people in a group setting • Evaluated… Show more Race and Ethnic Relations Sociology Class (over 700 students) • Facilitated effective communication around sensitive topics • Created a safe environment for small groups of students to comfortably exchange ideas about race and related topics • Executed advanced group facilitation skills including Reflective Listening, Group Management, Socratic Inquiry, and Connection Building • Fostered positive, cross-cultural interactions between diverse people in a group setting • Evaluated three sections of students (45 students total), by taking their attendance, supervising their final project, and grading their weekly homework Show less