Product Marketing Manager

• Jan 2022 - Present

Product Manager

• Jan 2016 - Jan 2022

- Managed a software as a subscription (SaaS) product – comprised of 4 applications (1 web, 3 mobile) – all the way from idea to becoming a core product of the business.- Delivered work to product development that clearly outlined the problems we were trying to solve and key requirements. - Managed the roadmap and made it visible across the company.- Determined what features are valuable enough to be sold as an optional add-on module and helped established the pricing. - Collected, maintained, and curated all customer feedback to help drive prioritization of future enhancements. This includes both direct feedback and analyzing product utilization metrics. - Worked with our customer success team, support center, and services department prior to releases to ensure everyone was educated on the enhancement and helped developed customer communication and the release strategy.- Supported sales by providing product demos and technical knowledge in prospect meetings.- Collaborated with marketing, acting as the product subject matter expert (SME) when creating collateral and content.- Managed third-party vendor partnerships for products embedded within the product. This included working with product development on any initial evaluation, writing business cases to justify purchases internally, and working with the vendors on renewals.

Director of Corporate Projects

• Jan 2015 - Jan 2016

- Managed seven executive level dashboards covering all key operating business units that were reviewed by the CEO and business advisory board monthly. - Owned customer surveys including a biannual Net Promoter Score and an annual Microsoft Gold Partnership survey to measure customer satisfaction. - Acted as the liaison between the business advisory board and the CEO to improve on all aspects of the business. I ran the biannual in-person meetings as well as the update calls every other month. - Participated in the annual strategic planning process. I worked with the leadership team to determine the company’s strategic plan and measurements for all initiatives. I owned and delivered the company communication and worked with each department to track ongoing progress of strategic goals.

Sales Operations Analyst

• May 2013 - Jan 2015

-Implemented and maintain department dashboards, exposing 11 key business development metrics - resulting in improved sales and revenue forecasting at company level.-Developed web based data insight reporting on customer, partner, and prospect activity to uncover inbound leads to grow pipeline. -Created and maintain Google AdWords campaigns to increase SEO. In the first month two campaigns produced over 180,000 impressions.-Implemented, trained, and managed ongoing compliance for new sales processes. These included: (1) a sales order process that in its first year in production handled over $10M in sales; (2) Quote approval process which produced over 200 price quotes in the first year; and (3) a process to send marketing qualified leads to sales that in the first year resulted in over 200 opportunities and over $25M in pipeline.-Managed analysis & reporting of marketing campaign success. Measures included email open rate and click-through rate, conversion rates, pipeline generated, and return on investment (ROI).

Marketing Intern

• Jun 2012 - May 2013

-Lead the development of a comprehensive corporate overview book to educate new business advisory board members.-Organized and updated the website, the internal SharePoint site, marketing collateral, and the CRM database to ensure brand consistency and data accuracy.-Increased brand awareness through social media. I directly influenced over a 10% increase in connections via Twitter, LinkedIn, and Facebook during Columbus Business First’s #SocialMadness competition.-Lead the decision making process to implement a new marketing automation system to calculate ROI, drive lead generation, and create lead nurturing programs to generate pipeline.

Marketing Project Group Instructor

• Sep 2011 - Jun 2012

-Instructed freshman and sophomores in Ohio State's Scholars Program through a weekly project group focused on personal branding (resume building, social media sites, and networking)

Scholars Ambassador

• Mar 2010 - Jun 2012

-Worked with prospective students and families to convince them that not only is OSU the rightchoice but the scholars program as well-Volunteered at Honors and Scholars Exploration day (over 1000 prospective students and parentsvisit Ohio State)-Volunteered at Scholars Day (over 100 accepted students and parents visit Ohio State)