Experience

Emerging Comms

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Associate Strategy Director

  • Jul 2022 - Present

  - Lead and manage digital marketing strategies for clients to meet their objectives.- Work with the team to plan and execute integrated digital marketing campaigns for a range of clients across multiple digital marketing channels. - Maximise the ROI for clients, drive the growth of client business and the company's revenue.Key focus: Education | Real Estate | Sectors targeting HNWIs | Emerging digital marketing channels

• Associate Account Director

  • Sep 2021 - Jul 2022

  - Provide strategic direction of the client accounts and thought innovation for clients. To provide directional leadership in the digital space and drive the client’s business forward by exploring emerging digital opportunities.- Lead client relationships, providing strategic input that helps deliver results or identify new opportunities for growth.- Lead campaign from strategy planning to final execution. Provide support to the team to deliver exceptional client service and achieve client goals.- Team management and upskill- Support company business development and new pitches.Key focus: Education | Real Estate | Sectors targeting HNWIs | Emerging digital marketing channels

• Senior Planning Manager

  • Apr 2021 - Sep 2021

  - Develop strategic approaches to clients’ marketing communications and sometimes beyond marketing, to provide business-level solutions.- Drive breakthroughs and innovations, provide 360-degree support for internal and client-facing purposes. - Guide day-to-day thinking between EC and client teams, leading to consumer influence and business impact.- Conduct high-level campaign, communication and channel planning.- Lead market research and consultancy projects.Key Focus: Real Estate | Retail & Hospitality | Education | Sectors targeting HNWIs | B2B & Complex decision-making

• Planning Manager

  • Apr 2019 - Mar 2021

• Planning Executive

  • Dec 2017 - Apr 2019

• Account Executive - Retail and Luxury

  • Apr 2017 - Nov 2017

  -Managing accounts, liaisoning between clients and the agency; reporting to the account manager-Supporting campaign executions, such as setting and managing social media ads, conducting keyword research, website content population, content localisation, etc.-Developing monthly campaign reports-Ensuring that the project stays within the allocated budget-Monitoring all stages of campaigns to make sure that they run smoothly-Administration tasks that will help to keep campaigns well managed and organised, such as filing and recording clients’ ad spend, projecting third party costs.-Offering creative ideas to the account manager and team to develop exciting campaigns and encouraging clients to understand the importance of creativity throughout projects-Monitor marketing trends for clients their competitors’ activities, collecting and interpreting the market data, and circulating information across the team.-Market research for pitches-Manage and plan events with the help of the account manager



Harrods Accessrories Concession - Bottega Veneta

• Sales Associate

  • Aug 2015 - Nov 2016

  - Specialising in luxury Women leather goods;- Delivering luxurious and personal customer experience by offering exceptional service;- Achieving KPIs by reaching individual sales targets in weekly and monthly basis;- Administrating clients' data by the use of Xstore and via regular updates of client book;- Following up with clients' requests via phone call, email and Whatsapp messages;- Maintaining good relationships with clients by sending thank you notes, seasonal greetings and invitations to special events;- Completing special order and international stock transfer requests between branches;- Developing strong product knowledge with the latest arrivals, archive of previous collections, brand heritage and preview of the following season;- Submitting daily and weekly sales reports to the head office as well as Harrods Management.



HYthink Advertising Company

• Intern - Account Service Executive

  • Jun 2013 - Aug 2013

  - Delivering innovative digital solutions in response to clients’ needs;- Successfully pitching media plans to clients;- Continually optimizing and further developing ongoing marketing campaigns;- Proactively communicating with clients in a timely manner, ensuring their needs are constantly met and problems addressed before they arise. - Delivering innovative digital solutions in response to clients’ needs;- Successfully pitching media plans to clients;- Continually optimizing and further developing ongoing marketing campaigns;- Proactively communicating with clients in a timely manner, ensuring their needs are constantly met and problems addressed before they arise.