Gerente de Marketing

• Jan 2023 - Present

Marketing Consultant

• Sep 2021 - Present

Member of the Board

• Sep 2021 - Present

Member of the Board

• Apr 2021 - Sep 2021

Colombia CMO Board President

• Jan 2020 - Apr 2021

- Designed new channels of interaction deploying digital live interviews for members of the community.- Facilitaded the development of the first study of regional Marketing KPIs in 5 countries with 100 CMOs participating.

Host

• Jun 2020 - Present

Content creation space where I talk to experts in research, innovation, entrepreneurship, marketing, personal and professional development, employability, financial education. The intention of this space is that after listening to them, you will take away something of value that can be useful in your daily life. Content creation space where I talk to experts in research, innovation, entrepreneurship, marketing, personal and professional development, employability, financial education. The intention of this space is that after listening to them, you will take away something of value that can be useful in your daily life.

Service Line Director - Customer Experience

• Jan 2022 - Jan 2023

Marketing Communication Manager

• Apr 2021 - Sep 2021

Responsible for the definition of communication strategies of the decoration lines, sustainable products, price and electro events to ensure the results of the line in Chile, with regional deployment. Reporting to Marketing Management, with 2 direct reports. - Development of the most profitable Cyber Day in the company's history, surpassing historical records, through the deployment of a dynamic campaign, launching offers every hour and maintaining a high reactivity to the demand and stock of the event. - Definition and systematization of the marketing process of the entire division, allowing us to identify areas for improvement, which allowed us to reduce service times and increase the unit's response time. Show less

Marketing Vicepresident for Colombia

• Feb 2020 - Dec 2020

Responsible for marketing strategy, product definition, corporate social responsibility, public relations strategy, and business intelligence during the merger and rebranding process from Bancompartir to Mibanco Colombia. Reporting to Deputy General Management, 5 direct and 49 indirect reports. - Product portfolio Simplification, going from 14 products (part of the merger) to 09, through analysis, benchmarking and estimation of demand, facilitating a 15% increase in placement and contributing to streamlining the follow-up, sales and training processes. - Deployment of the merger of Bancompartir and Encumbra in a period of 06 months, being responsible for the definition and development of the communication, marketing and trade marketing strategy inside and outside the organization, during Covid19, achieving the implementation of the new brand Mibanco Colombia. Show less

Marketing Manager for Co

• Jun 2015 - Feb 2020

Responsible for marketing strategy, public relations and corporate social responsibility. Reporting to Marketing and Product Division Management, with 04 direct and 11 indirect reports. - Redefinition and restructuring of the marketing team, aligning it with the structure of the organization and processes, making them more agile, reducing execution times by 40%. - Launch of campaigns recognized with effectiveness awards that multiplied spontaneous brand awareness by 6, from 5% to 32% in 4 years. - Obtaining the highest score in the internal measurement of the Marketing team's climate (100pts) based on good management of expectations and type of management with the team members. - Definition and execution of strategies that contributed to double the profit from USD 7 M to USD 33 M in 4 years, through the deployment of actions aimed at generating efficiencies, developing new products, increasing product placement with current clients and acquiring new clients. Show less

South America & Europe Marketing Manager @ Bogotá, Colombia

• Jan 2015 - May 2015

- Directed the marketing strategy in Perú, Ecuador, Spain and Colombia (11 cities) supporting the generation of 30% of the holdings revenues. - Defined all digital marketing digital efforts in Social Media for the Holding in 25 countries where the holding had pressence.

Global Brand Strategy & Advertising Manager @ Bogotá, Colombia

• Dec 2010 - Dec 2014

- Developed the new brand image for Avianca Holdings in a project costing more than US$2 million.- Administered a marketing budget of US$ 25 million for America & Europe.- Prepared 100% of the 35 Marketing assets compliance list and became Star Alliance member in 1 year.- Executed award winning campaigns (6 Effies, 1 Billboard Marketing Award, 1 FIP Award).

Brand & Advertising Manager @ San Salvador, El Salvador

• Apr 2009 - Dec 2010

- Spearheaded communication strategy which generated 30% increase in sales YoY.- Balanced a budget of US$ 12 million dollars and achieved a 20% optimization of media expenditure.- Led a multi latin team based on Lima and El Salvador of 12 people.

Marketing Execution Manager @ San Salvador, El Salvador

• Jul 2007 - Feb 2010

- Managed the development of trade marketing materials and politics implemented in 25 countries in latin america.- Deployed more than 120 Events and Sponsorships in North, Central and South America increasing leads by 40% generating 15% more sales YoY.

Advertising Administrator for South America @ Lima, Perú

• Nov 2006 - Jul 2007

Led the Marketing team in Perú supporting communication needs for 7 countries in South America.Implemented tactical campaigns which represented 20% of total revenue for the holding.

Research Coordinator @ Lima, Perú

• 2003 - 2006

- Coordinated research for Procter & Gamble increasing sales 40% in two years.

Market Reserach Analyst @ Lima, Perú

• Jun 1997 - Mar 2003

- Coordinated research projects in 3 verticals (Banking, Retail & Consumer Goods).- Facilitated more than 200 research projects allowing expertise level on 3 verticals (Banking, Retail & FMCG).

Market Research Coordinator @ Lima, Perú

• Mar 2003 - Dec 2003

- Analyzed new client opportunities for the company's sales goal in the research department and spearhead significant internal research studies that resulted in a 30% sales increase. - Analyzed new client opportunities for the company's sales goal in the research department and spearhead significant internal research studies that resulted in a 30% sales increase.