Experience

MangoApps

• United States
• Software Development
• 100 - 200 Employee

• Sr. Marketing Manager

  • Oct 2021 - Present

• Digital Marketing Manager

  • Sep 2020 - Oct 2021



UiPath

• United States
• Software Development
• 700 & Above Employee

• Content Manager--Employer Branding

  • Aug 2018 - Nov 2019

  • Responsible for global content creation & deployment aimed at making the company attractive as an employer, especially to a product/engineering audience • Created and produced podcast series garnering over 10k listens from highly targeted audience • Wrote high-profile company culture deck, incorporating input from employees around the world from all departments. Boosted morale, gained publicity, and has been viewed hundreds of thousands of times. • Writer and editor for company people blog, with articles designed to attract and convert talent Show less



Daily Racing Form

• United States
• Spectator Sports
• 1 - 100 Employee

• Digital Acquisitions Marketing Manager

  • Oct 2017 - Aug 2018

  • Plan and deploy acquisition and retention efforts for DRF’s online wagering service • Design/build emails with CSS and HTML, deploy email campaigns using Optimove • Design and maintain tracking spreadsheets to monitor player activity and inform high-level decision making • Plan and deploy acquisition and retention efforts for DRF’s online wagering service • Design/build emails with CSS and HTML, deploy email campaigns using Optimove • Design and maintain tracking spreadsheets to monitor player activity and inform high-level decision making



Sweet Inn

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Email Marketing Consultant

  • Aug 2017 - Oct 2017

  • Hired by previous manager from CUPS for short-term project - to plan and develop all of Sweet Inn’s customer communications, from acquisition through retention • Write email copy and design/build emails with CSS and HTML • Populate emails with dynamic content using JSON and Shopify’s Liquid language • Decide when and how to reach users in each phase of the customer journey, and target them using the Vero platform • Hired by previous manager from CUPS for short-term project - to plan and develop all of Sweet Inn’s customer communications, from acquisition through retention • Write email copy and design/build emails with CSS and HTML • Populate emails with dynamic content using JSON and Shopify’s Liquid language • Decide when and how to reach users in each phase of the customer journey, and target them using the Vero platform



cups

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Senior Marketing & Project Manager (Promoted from Marketing Manager)

  • Jan 2016 - Jul 2017

  • Managed all aspects of a mobile app selling 20-30k cups of coffee per month, including oversight of customer support in Intercom, and involvement in high-level decisions regarding features/design changes • Created, planned, and executed marketing campaigns generating thousands of new users and social media followers • Rebuilt mobile app’s marketing funnel after major feature change, taking potential users from acquisition to retention, and now continuously manage and improve our messaging through A/B testing and data analysis • Tracked and analyzed data from Google Analytics and Mixpanel to make informed decisions as a product manager • Managed operations of barista temp service (coverthatshift.com) that generated over $5000 in revenue and $1000 in profit per month, and simultaneously helped to garner attention from new coffee shop leads for our sales team • Built Cover That Shift website with Squarespace and Jotform, and led meetings with design and development teams to create customer dashboard integration of the product • Had a hand in building workflow and populating text fields for our main websites (cupsapp.com & cupsworks.com) • Managed, edited, and wrote effective blog content, and manage social media, doubling total followers to 13k+ • Managed two employees who assisted with all of the above responsibilities Show less



Magnum PR

• United States
• Music
• 1 - 100 Employee

• Publicist (Promoted from Intern/Junior Publicist)

  • Jul 2014 - Jan 2016

  • Directly managed day to day PR operations for 20-30 musician/label clients simultaneously • Wrote and designed press releases, and targeted successful email blasts to tens of thousands of journalists • Established contacts at various media outlets and pitched personally for coverage of album releases and tours • Worked with an outside developer to re-design company website as a tool for attracting new leads • Facilitated artist interviews for features with outlets like LA Weekly, Huffington Post, and Verb Magazine • Worked albums that topped the charts on iTunes and Beatport, as well as placing on Billboard • Executive support - maintained database/mailing list, researched media outlets, wrote business proposals Show less



ThisSongSlaps.com

• Senior Author/Administrator

  • Jan 2012 - Jan 2016

  • Responsible for posting music and news to website using Wordpress and Soundcloud • Use social media to garner traffic, growing from <10k Facebook fans to 120k+ followers across social platforms • Orchestrate cross-promotion with record labels, publicity firms, internet radio stations, and concert promoters • Responsible for posting music and news to website using Wordpress and Soundcloud • Use social media to garner traffic, growing from <10k Facebook fans to 120k+ followers across social platforms • Orchestrate cross-promotion with record labels, publicity firms, internet radio stations, and concert promoters



Stryker

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Video Production/Media Design Intern

  • Jun 2013 - Aug 2013

  • Responsibilities included assisting in studio management and setup/production of video sessions • Photographed corporate portraits of surgeon customers and internal personnel, and handled post- production in Photoshop, as well as assisting in the production of product photography • Produced original theme music for corporate video communications and events • Responsibilities included assisting in studio management and setup/production of video sessions • Photographed corporate portraits of surgeon customers and internal personnel, and handled post- production in Photoshop, as well as assisting in the production of product photography • Produced original theme music for corporate video communications and events



RED Distribution

• Musicians
• 1 - 100 Employee

• Sales/Marketing Intern

  • Jun 2012 - Aug 2012

  • Responsibleforhandlingresearchinsupportofmarketingandsalesteams • Foundandestablishedrelationshipswithmusicblogsandwebsitesrelevanttospecificpromotional material, and conducted research on brand/festival placement • Cross-referencedDMAIndexeswithFYEstorelocationandradioairplaydata,allowingstafftohonein on regional targets for advertising around touring bands and album releases • Responsibleforhandlingresearchinsupportofmarketingandsalesteams • Foundandestablishedrelationshipswithmusicblogsandwebsitesrelevanttospecificpromotional material, and conducted research on brand/festival placement • Cross-referencedDMAIndexeswithFYEstorelocationandradioairplaydata,allowingstafftohonein on regional targets for advertising around touring bands and album releases