Ben Loya

Senior Account Executive, Campus Partnerships, Northeast Region at Earnest LLC
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Contact Information
us****@****om
(386) 825-5501
Location
New York, US
Languages
  • English Native or bilingual proficiency
  • Spanish -

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Experience

    • United States
    • Financial Services
    • 100 - 200 Employee
    • Senior Account Executive, Campus Partnerships, Northeast Region
      • Dec 2019 - Mar 2023

      Responsible for developing and executing a strategic business plan to promote the Earnest brand and increase private loan volume and market share at colleges and universities in the Mid-Atlantic and Northeast regions. • Top Producer of the National Sales Team in the highly competitive Mid-Atlantic and Northeast markets, with the highest number of lender list wins each year. • Effectively promoted the Earnest brand and suite of Private Loan Products to colleges and universities in my… Show more Responsible for developing and executing a strategic business plan to promote the Earnest brand and increase private loan volume and market share at colleges and universities in the Mid-Atlantic and Northeast regions. • Top Producer of the National Sales Team in the highly competitive Mid-Atlantic and Northeast markets, with the highest number of lender list wins each year. • Effectively promoted the Earnest brand and suite of Private Loan Products to colleges and universities in my territory, which included Connecticut; Delaware; Maine; Maryland; Massachusetts; New Hampshire; Pennsylvania; New Jersey; New York; Rhode Island; Vermont; and Washington DC. • Developed a yearly strategic marketing strategy to effectively win key university accounts, build strong relationships with colleges and universities, and increase the percentage of lender list wins. • Actively participated in State and National Association Conferences. This included planning, logistics, and exhibiting at conferences and regional meetings. As well as serving on various State Associations (i.e., Region Treasurer, Region Representative, Committee Member). • Collaborated with various departments within Earnest to provide colleges and universities with private loan products that meet the needs of students and families and worked with the operations team to assist school clients with loan processing and solutions. • Played a key role in writing and preparing RFI’s to win placement on college/university lender lists and increase Earnest penetration and market share. Show less Responsible for developing and executing a strategic business plan to promote the Earnest brand and increase private loan volume and market share at colleges and universities in the Mid-Atlantic and Northeast regions. • Top Producer of the National Sales Team in the highly competitive Mid-Atlantic and Northeast markets, with the highest number of lender list wins each year. • Effectively promoted the Earnest brand and suite of Private Loan Products to colleges and universities in my… Show more Responsible for developing and executing a strategic business plan to promote the Earnest brand and increase private loan volume and market share at colleges and universities in the Mid-Atlantic and Northeast regions. • Top Producer of the National Sales Team in the highly competitive Mid-Atlantic and Northeast markets, with the highest number of lender list wins each year. • Effectively promoted the Earnest brand and suite of Private Loan Products to colleges and universities in my territory, which included Connecticut; Delaware; Maine; Maryland; Massachusetts; New Hampshire; Pennsylvania; New Jersey; New York; Rhode Island; Vermont; and Washington DC. • Developed a yearly strategic marketing strategy to effectively win key university accounts, build strong relationships with colleges and universities, and increase the percentage of lender list wins. • Actively participated in State and National Association Conferences. This included planning, logistics, and exhibiting at conferences and regional meetings. As well as serving on various State Associations (i.e., Region Treasurer, Region Representative, Committee Member). • Collaborated with various departments within Earnest to provide colleges and universities with private loan products that meet the needs of students and families and worked with the operations team to assist school clients with loan processing and solutions. • Played a key role in writing and preparing RFI’s to win placement on college/university lender lists and increase Earnest penetration and market share. Show less

    • United States
    • Banking
    • 700 & Above Employee
    • Vice President, Student Lending, New York & New Jersey
      • Feb 2014 - Dec 2019

      Responsible for increasing market share of loan volume in New York and New Jersey; developing relationships with target Higher Education Institutions; and strengthening the brand image of Citizens Bank in the highly competitive states of New York and New Jersey. • Consistently ranked as the Top Producer of the National Sales Team with the highest loan volume year over year. • Developed a marketing strategy to win key university accounts, build strong relationships, and increase loan… Show more Responsible for increasing market share of loan volume in New York and New Jersey; developing relationships with target Higher Education Institutions; and strengthening the brand image of Citizens Bank in the highly competitive states of New York and New Jersey. • Consistently ranked as the Top Producer of the National Sales Team with the highest loan volume year over year. • Developed a marketing strategy to win key university accounts, build strong relationships, and increase loan volume. • Collaborated with our operations team, senior management and colleagues to develop and promote products to better serve our university clients and ultimately help students and families fulfill their higher educational goals. • Worked with Senior Management on a business-to-business strategy to effectively target corporations and promote our Education Refinance Loan and In-School Products as an Employee Benefit. This included participating in Employee Benefit Fairs, conducting employee presentations, as well as individual consultations with top corporate clients in New York City. Show less Responsible for increasing market share of loan volume in New York and New Jersey; developing relationships with target Higher Education Institutions; and strengthening the brand image of Citizens Bank in the highly competitive states of New York and New Jersey. • Consistently ranked as the Top Producer of the National Sales Team with the highest loan volume year over year. • Developed a marketing strategy to win key university accounts, build strong relationships, and increase loan… Show more Responsible for increasing market share of loan volume in New York and New Jersey; developing relationships with target Higher Education Institutions; and strengthening the brand image of Citizens Bank in the highly competitive states of New York and New Jersey. • Consistently ranked as the Top Producer of the National Sales Team with the highest loan volume year over year. • Developed a marketing strategy to win key university accounts, build strong relationships, and increase loan volume. • Collaborated with our operations team, senior management and colleagues to develop and promote products to better serve our university clients and ultimately help students and families fulfill their higher educational goals. • Worked with Senior Management on a business-to-business strategy to effectively target corporations and promote our Education Refinance Loan and In-School Products as an Employee Benefit. This included participating in Employee Benefit Fairs, conducting employee presentations, as well as individual consultations with top corporate clients in New York City. Show less

  • TG
    • Greater New York City Area
    • Regional Account Executive, Relationship Management & Consulting
      • Nov 2008 - Oct 2013

      Responsible for increasing market share of loan guarantees in the Northeast Region (CT, DC, DE, MA, ME, MD, NH, NJ, NY, PA, RI, VT) and developing customer relationships for core Guarantor Services and new fee-based services. • Entered the territory with an existing loan portfolio of $62 Million and grew loan volume to $409 Million in the first year. • Identified client targets, built relationships with key partners, and developed a marketing strategy to win loan volume at top client… Show more Responsible for increasing market share of loan guarantees in the Northeast Region (CT, DC, DE, MA, ME, MD, NH, NJ, NY, PA, RI, VT) and developing customer relationships for core Guarantor Services and new fee-based services. • Entered the territory with an existing loan portfolio of $62 Million and grew loan volume to $409 Million in the first year. • Identified client targets, built relationships with key partners, and developed a marketing strategy to win loan volume at top client schools including Columbia University, Georgetown University, and Yale University. • Provided current customers and prospect clients with demonstrations of technology solutions and resources to secure commitments, ensure optimal use of tools and services, and gain market share. • Participated in Regional, State, and Industry Meetings to promote the organization and broaden customer exposure to products and services. Show less Responsible for increasing market share of loan guarantees in the Northeast Region (CT, DC, DE, MA, ME, MD, NH, NJ, NY, PA, RI, VT) and developing customer relationships for core Guarantor Services and new fee-based services. • Entered the territory with an existing loan portfolio of $62 Million and grew loan volume to $409 Million in the first year. • Identified client targets, built relationships with key partners, and developed a marketing strategy to win loan volume at top client… Show more Responsible for increasing market share of loan guarantees in the Northeast Region (CT, DC, DE, MA, ME, MD, NH, NJ, NY, PA, RI, VT) and developing customer relationships for core Guarantor Services and new fee-based services. • Entered the territory with an existing loan portfolio of $62 Million and grew loan volume to $409 Million in the first year. • Identified client targets, built relationships with key partners, and developed a marketing strategy to win loan volume at top client schools including Columbia University, Georgetown University, and Yale University. • Provided current customers and prospect clients with demonstrations of technology solutions and resources to secure commitments, ensure optimal use of tools and services, and gain market share. • Participated in Regional, State, and Industry Meetings to promote the organization and broaden customer exposure to products and services. Show less

    • Financial Services
    • 1 - 100 Employee
    • Vice President
      • Dec 2003 - Feb 2008

      Responsible for building brand recognition and increasing student loan market share in a new sales territory consisting of Arizona, California and Hawaii. • Surpassed loan volume targets year over year, with increased market share and total volume exceeding $50 Million in the second year, and $100 Million in the third year. • Analyzed prospects, developed sales programs, and executed a marketing strategy to grow loan volume. • Developed partnerships with key individuals and… Show more Responsible for building brand recognition and increasing student loan market share in a new sales territory consisting of Arizona, California and Hawaii. • Surpassed loan volume targets year over year, with increased market share and total volume exceeding $50 Million in the second year, and $100 Million in the third year. • Analyzed prospects, developed sales programs, and executed a marketing strategy to grow loan volume. • Developed partnerships with key individuals and departments to identify client needs and provide mutually beneficial solutions to optimize client efficiencies and increase customer satisfaction. • 2005 Salesperson of the Year. • 2006 Salesperson of the Year. Show less Responsible for building brand recognition and increasing student loan market share in a new sales territory consisting of Arizona, California and Hawaii. • Surpassed loan volume targets year over year, with increased market share and total volume exceeding $50 Million in the second year, and $100 Million in the third year. • Analyzed prospects, developed sales programs, and executed a marketing strategy to grow loan volume. • Developed partnerships with key individuals and… Show more Responsible for building brand recognition and increasing student loan market share in a new sales territory consisting of Arizona, California and Hawaii. • Surpassed loan volume targets year over year, with increased market share and total volume exceeding $50 Million in the second year, and $100 Million in the third year. • Analyzed prospects, developed sales programs, and executed a marketing strategy to grow loan volume. • Developed partnerships with key individuals and departments to identify client needs and provide mutually beneficial solutions to optimize client efficiencies and increase customer satisfaction. • 2005 Salesperson of the Year. • 2006 Salesperson of the Year. Show less

    • Financial Services
    • 1 - 100 Employee
    • Senior Client Relations Manager
      • Feb 1998 - Dec 2003

      Responsible for jointly opening an Arizona office to initiate marketing efforts of EDFUND Guarantee Services in Arizona, Nevada and National Corporate Accounts. • Progressively surpassed loan volume goals, with loan volume increase of $61 Million in the first year, $158 Million in the second year, $165 Million in the third year, $181 Million in the fourth year, and $202 Million in the third year. • Identified prospective clients and developed marketing strategy to grow loan… Show more Responsible for jointly opening an Arizona office to initiate marketing efforts of EDFUND Guarantee Services in Arizona, Nevada and National Corporate Accounts. • Progressively surpassed loan volume goals, with loan volume increase of $61 Million in the first year, $158 Million in the second year, $165 Million in the third year, $181 Million in the fourth year, and $202 Million in the third year. • Identified prospective clients and developed marketing strategy to grow loan volume. • Assumed leadership roles within the industry, building partner relationships designed to develop the brand name and increase market share. • Initiated client workshops, developed customer publications, and led corporate hosted visits with key client decision makers to promote the organization and win the business. • Provided essential front-line client service and technical support to achieve and maintain loan volume goals. Show less Responsible for jointly opening an Arizona office to initiate marketing efforts of EDFUND Guarantee Services in Arizona, Nevada and National Corporate Accounts. • Progressively surpassed loan volume goals, with loan volume increase of $61 Million in the first year, $158 Million in the second year, $165 Million in the third year, $181 Million in the fourth year, and $202 Million in the third year. • Identified prospective clients and developed marketing strategy to grow loan… Show more Responsible for jointly opening an Arizona office to initiate marketing efforts of EDFUND Guarantee Services in Arizona, Nevada and National Corporate Accounts. • Progressively surpassed loan volume goals, with loan volume increase of $61 Million in the first year, $158 Million in the second year, $165 Million in the third year, $181 Million in the fourth year, and $202 Million in the third year. • Identified prospective clients and developed marketing strategy to grow loan volume. • Assumed leadership roles within the industry, building partner relationships designed to develop the brand name and increase market share. • Initiated client workshops, developed customer publications, and led corporate hosted visits with key client decision makers to promote the organization and win the business. • Provided essential front-line client service and technical support to achieve and maintain loan volume goals. Show less

  • Coalition for Student Loan Reform
    • Washington D.C. Metro Area
    • Director of Communications & Membership
      • Jun 1995 - Feb 1998

      Directed the communication efforts and membership participation for a National Association of Secondary Markets and Guarantee Agencies, advocating private-sector financing of higher education. • Responsible for the development of communication strategies designed to increase support of private-sector financing of higher education on a national and local level via print, media and grassroots efforts. • Conducted research and analysis of state and federal issues related to higher… Show more Directed the communication efforts and membership participation for a National Association of Secondary Markets and Guarantee Agencies, advocating private-sector financing of higher education. • Responsible for the development of communication strategies designed to increase support of private-sector financing of higher education on a national and local level via print, media and grassroots efforts. • Conducted research and analysis of state and federal issues related to higher education financing to formulate and influence public policy issues. Prepared briefing materials for members of Congress. • Liaison with membership, congressional leaders, educational institutions, and banking organizations to build support for private-sector financing of higher education. Developed the CSLR Internship Program. Show less Directed the communication efforts and membership participation for a National Association of Secondary Markets and Guarantee Agencies, advocating private-sector financing of higher education. • Responsible for the development of communication strategies designed to increase support of private-sector financing of higher education on a national and local level via print, media and grassroots efforts. • Conducted research and analysis of state and federal issues related to higher… Show more Directed the communication efforts and membership participation for a National Association of Secondary Markets and Guarantee Agencies, advocating private-sector financing of higher education. • Responsible for the development of communication strategies designed to increase support of private-sector financing of higher education on a national and local level via print, media and grassroots efforts. • Conducted research and analysis of state and federal issues related to higher education financing to formulate and influence public policy issues. Prepared briefing materials for members of Congress. • Liaison with membership, congressional leaders, educational institutions, and banking organizations to build support for private-sector financing of higher education. Developed the CSLR Internship Program. Show less

    • Senior Project Manager
      • Sep 1993 - Jun 1995

      Managed senior level projects designed to maximize the Insurance Administration’s operational efficiency and developed program policies and procedures to accomplish the mission of the agency. • Completed a comprehensive organizational analysis of the Administration to increase the effectiveness and efficiency of the agency and was appointed Lead Project Manager for the multimillion-dollar office relocation. • Represented the Insurance Commissioner in meetings with senior government… Show more Managed senior level projects designed to maximize the Insurance Administration’s operational efficiency and developed program policies and procedures to accomplish the mission of the agency. • Completed a comprehensive organizational analysis of the Administration to increase the effectiveness and efficiency of the agency and was appointed Lead Project Manager for the multimillion-dollar office relocation. • Represented the Insurance Commissioner in meetings with senior government officials and insurance companies to convey agency initiatives, secure support, and build partnerships to strengthen the position of the agency. • Conducted research, reviewed insurance legislation, and prepared briefings for the Commissioner. • Managed communications, including press releases, consumer guides, and the Annual Report. Show less Managed senior level projects designed to maximize the Insurance Administration’s operational efficiency and developed program policies and procedures to accomplish the mission of the agency. • Completed a comprehensive organizational analysis of the Administration to increase the effectiveness and efficiency of the agency and was appointed Lead Project Manager for the multimillion-dollar office relocation. • Represented the Insurance Commissioner in meetings with senior government… Show more Managed senior level projects designed to maximize the Insurance Administration’s operational efficiency and developed program policies and procedures to accomplish the mission of the agency. • Completed a comprehensive organizational analysis of the Administration to increase the effectiveness and efficiency of the agency and was appointed Lead Project Manager for the multimillion-dollar office relocation. • Represented the Insurance Commissioner in meetings with senior government officials and insurance companies to convey agency initiatives, secure support, and build partnerships to strengthen the position of the agency. • Conducted research, reviewed insurance legislation, and prepared briefings for the Commissioner. • Managed communications, including press releases, consumer guides, and the Annual Report. Show less

    • Marketing Representative
      • May 1992 - Jun 1993

      Developed and implemented a strategic marketing plan for the expansion of secondary market student loan purchases in California, Texas, and Oregon. • Identified prospective banking clients and conducted review of student loan portfolios to determine acquisition potential. • Established new client relationships and strengthened existing relationships with customers to evaluate current level of service and determine additional client needs. Developed and implemented a strategic marketing plan for the expansion of secondary market student loan purchases in California, Texas, and Oregon. • Identified prospective banking clients and conducted review of student loan portfolios to determine acquisition potential. • Established new client relationships and strengthened existing relationships with customers to evaluate current level of service and determine additional client needs.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Project Leader, Project PRIME
      • Jan 1990 - May 1992

      Responsible for the creation of a statewide educational project focused on providing access to higher education for underserved populations by increasing awareness of early academic preparation and the availability of financial resources. • Created educational publications, presentation materials, and promotional items designed to encourage underrepresented students to pursue a higher education. • Developed a marketing campaign to promote the program to target schools and… Show more Responsible for the creation of a statewide educational project focused on providing access to higher education for underserved populations by increasing awareness of early academic preparation and the availability of financial resources. • Created educational publications, presentation materials, and promotional items designed to encourage underrepresented students to pursue a higher education. • Developed a marketing campaign to promote the program to target schools and families. • Conducted student presentations and parent seminars for over 30,000 participants in a one-year period. • Developed a consortium of educational and financial specialists from universities, colleges, community organizations, and the private sector; focused on developing strategies to increase the number of underrepresented students pursuing a higher education. • Collaborated with the College Board and Educational Testing Service on the development of higher education publications designed to encourage underrepresented students to pursue higher education. Show less Responsible for the creation of a statewide educational project focused on providing access to higher education for underserved populations by increasing awareness of early academic preparation and the availability of financial resources. • Created educational publications, presentation materials, and promotional items designed to encourage underrepresented students to pursue a higher education. • Developed a marketing campaign to promote the program to target schools and… Show more Responsible for the creation of a statewide educational project focused on providing access to higher education for underserved populations by increasing awareness of early academic preparation and the availability of financial resources. • Created educational publications, presentation materials, and promotional items designed to encourage underrepresented students to pursue a higher education. • Developed a marketing campaign to promote the program to target schools and families. • Conducted student presentations and parent seminars for over 30,000 participants in a one-year period. • Developed a consortium of educational and financial specialists from universities, colleges, community organizations, and the private sector; focused on developing strategies to increase the number of underrepresented students pursuing a higher education. • Collaborated with the College Board and Educational Testing Service on the development of higher education publications designed to encourage underrepresented students to pursue higher education. Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Marketing Associate Intern
      • Jun 1989 - Jan 1990

      Responsible for the creation of a graphics lab to support the efforts of the Sales Team. • Developed sales collateral and promotional items to market IBM products and services. Responsible for the creation of a graphics lab to support the efforts of the Sales Team. • Developed sales collateral and promotional items to market IBM products and services.

Education

  • Baruch College
    Master of Public Administration (MPA), Public Administration
    1993 - 1995
  • Arizona State University
    Bachelor of Applied Science (B.A.Sc.), Communications, minor Marketing
    1984 - 1989

Community

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