Experience

Wayne's World Media

• United States
• Advertising Services
• 1 - 100 Employee

• Executive Vice President

  • Jan 2019 - Present

  Lead the social-digital marketing, branding, and content development media division of WWM. Made up of award-winning storytellers, digital innovators, and designers with more than 30 years of lifestyle, luxury, and travel marketing content and branding experience, WWM is redefining how travel media impacts today’s digital markets. We’re the passionate, creative arm to your team, strategically accountable for helping you achieve success, growth, and customer loyalty. WWM connects you to travelers and inspires them to experience your world. Show less



Bond

• United States
• Individual and Family Services
• 1 - 100 Employee

• VP of Content Strategy

  • Mar 2020 - Jul 2021



Villa & House (originally Bungalow 5)

• United States
• Furniture
• 1 - 100 Employee

• VP of Marketing

  • Nov 2018 - Mar 2020

  Responsible for developing, implementing, and executing strategic marketing plans, from top to bottom of the funnel, in order to grow brand awareness, drive customer acquisition and retention and increase revenue. A leadership role in a content & performance marketing and eCommerce (B2B & B2C) business team that leads strategy, KPIs, and efforts across all traditional and digital marketing channels including search, paid and organic, social, email, affiliate, content, acquisition, loyalty & retention, CRM, SEO/SEM, influencer partnerships, event marketing and other experiential to drive growth and raise brand awareness. Also oversee outside agency relationships. Show less



JETZY

• United States
• Travel Arrangements
• 1 - 100 Employee

• Co-Founder, Director of Content, Product, Marketing & Brand Strategy (current BOD)

  • Jun 2014 - Sep 2018

  Co-Founder, CMO and President of a social mobile app technology start-up targeting upscale Millennial international travelers called, "Flashpackers." Our first product, Jetzy, is the world's first real time, user-to-user social travel app, and the only app in the world that rewards users with JetPoints they can convert into free travel. —Targeting "Flashpackers", a user group that spent $219B (2014), travels an average of 58 days annually, makes up 20% of International travelers, is social media addicted, and grows at 12% YOY; the fastest growing segment in travel. — Developed Brand Vision Plan that amassed 530,000+ pre-launch Millennial followers across our social media (Facebook, Instagram, SnapChat, Twitter, YouTube) in 10-months — Developed go-to-market content and global communication strategy and roadmaps — Developed Marketing & Content Strategy as CMO, including: 1) Hyper-targeted, context related user acquisition and user engagement 2) Programmatic strategy and execution 3) A/B testing and optimization strategy/execution 4) Behavioral-driven analytics strategy/execution 5) Content and Marketing messaging and communications strategy 6) Beacon and geo-fenced, real-time, contextual communication strategy, testing and execution for user and partner communication/engagement strategy 7) Managed analytics, marketing, SEO/SEM and content teams 8) Social media strategy and management — App was named one of the Top-10 Emerging Social Apps by Launch.co, while still in beta, & 30-best social/travel apps at Plug-n-Play Innovations Event. — Developed a network of global travel bloggers/brand ambassadors in key verticals and cities, globally — Established 150+ sponsorships & affiliate partnerships, globally — Launched global "Jetzy-life" events programs in NYC, Amsterdam, Berlin, Ibiza, Munich & London Show less



The E.W. Scripps Company

• Greater New York City Area

• Sr. Director of Content Strategy, Innovation and Audience Acquisition

  • Nov 2016 - Jan 2018

  Recruited to build and lead an intrapreneurial team to define and deploy an entirely new digital news platform and product in order to disrupt, reimagine, reinvent, rebrand and pivot the entire national portfolio of 33 TV stations into a digital first content and storytelling news environment that appeals to a modern consumer ● Define, refine and optimize how news content will be experienced, delivered, and consumed for tomorrow's audience via Linear, OTT, Social Media Platforms (Snapchat Discover, IG stories, FB, etc.), YouTube, VR, Graphic, 360° Storytelling, focused on storytelling centered on the mission of: connection, balance and depth ● Created consumer and data driven content initiatives across multiple media channels ● Built the workflow and roadmaps for a full-funnel, highly experimental, fail-fast/learn-fast prototyped project with multi-variate experimentation and continual optimization at key touchpoints ● Responsible for developing and executing a comprehensive business development strategy and defining a scalable brand vision and plan • Interacted and collaborated with staff and corporate executives to influence buy-in and consensus for an evolving, scalable, strategic vision • Oversee execution of 40-60 pieces of content per week • Developed reengagement initiatives, branding, marketing and content roadmaps for user acquisition and retention; email open rate exceeded 35% • Hired and built a team of 32 direct reports across 5 business units; managed all aspects of the business • Established and built relationships with both outside agencies and community leaders • Managed $5M operational budget, and P+L Show less



Another Shade of Blue: On Assignment with Ty Sawyer

• Host

  • Sep 2010 - Jan 2016



Sawyer Media Group

• Media Production

• Editor-in-Chief/Brand Strategy/Partnerships Consultant (for MOD Media)

  • Dec 2013 - Dec 2014

  Consultant for MOD Media, a luxury lifestyle publishing company for print and digital media, 360 digital brand growth and strategy, content marketing, social media strategy, audience engagement strategy and editorial solutions, innovation strategy, and change management — Developed content roadmaps for HudsonMOD print and digital brands, as well as Healthy Living & TopDocs (specific to Health and Wellness, and Medical Professionals). • Developed and led new editorial brand growth initiatives. Successfully pitched and took over partnership with the Hollywood Domino pre-Oscar event from Forbes; started charity event series with Eric Trump and the Eric Trump Foundation • Established and managed exclusive content partnerships with Sotheby’s Wine, Christie’s, Nat Sherman, the Core Club, Guerlain Spa, Geoffrey Zakarian (celebrity chef), Ryan Serhant (celebrity real estate personality), Dawn Del Russo (TV Fashion Expert), Vanessa DeLeon (TV celebrity interior designer), among others• Brought in stable of top-tier writers, designers, niche experts (fashion, auto, luxury concierge products, jewelry, architecture/home, on-camera hosts) and photographers • Developed roadmaps for all content strategy and media initiatives (editorial and content marketing) and client relationships including, Ferrari, Mercedes, Silversea, Peninsula Hotels, Tiffany’s, PLYPRVT, Mitchell-Gold, Various Luxury Travel Brand Partnerships, Eric Trump Foundation Events, and more.• Responsible for 8 direct reports to ensure flawless execution of all editorial, brand and marketing content, and event support; managed all agency relationships Show less

• Editorial, Brand, Product, Marketing and Content Media Consultant

  • Sep 2010 - Dec 2013

  MOBILE TRAVEL APP DEVELOPMENT:BUILT AND LAUNCHED successful user-personalized travel app brand: "X" Traveler/Dive Traveler a) Designed and built app for tablet and iPhone from initial concept to wire frames and use cases, through final productb) Acquired 2,800+ global affiliate partners for content and marketingc) P+L responsibility; led fundraisingd) Developed internal and external communications strategye) Designed and executed global marketing planf) Designed all UX/UI and content strategy for app; website and all front facing productsg) Managed diverse team of technologists, interns, content and marketing professionalsh) Developed all training protocols for global strategic management and internal communicationsSample Client List (and work example)— Abu Dhabi Tourism and Culture Authority • Developed and managed all internal and external media and communication-related activities, B2B and B2C, including all brand content, SEO/SEM strategy • Managed NA media client relationships for Abu Dhabi’s newly launched tourism office in New York City• Targeted luxury travel consumers via TV, PR, Marketing, Influencer Relationships, Content-based initiatives, Branding Events• Developed strategy and execution for targeted travel consumer growth and acquisition, managed analytics and stakeholder reporting— Tahiti Tourisme • On-going expert global travel content production across all digital and print media platforms, including global travel guides for wedding/honeymoon, adventure sport, soft adventure, and cruise markets. Other clients: Tobago Tourist Authority, Body Glove, Olympus Cameras, Puerto Rico Tourism Authority, Curacao, Grenada, British Virgin Island, MineLab, Oceanic, Alaska Magazine, BVI, PADI, Martinique Show less



Bonnier LLC

• United States
• Entertainment Providers
• 200 - 300 Employee

• Editorial Director — ISLANDS magazine & Action Sports Group

  • Jun 2002 - Sep 2010

  Brand Leader for all editorial initiatives for a group of 5 travel and water sports titles. Led every title under my editorial leadership to the #1 position in its category, globally Titles had an average of 85% retention rate, the highest in the industry Titles led their niche category in overall revenue Titles led their categories in industry measured reader engagement Established brand vision, tone and execution that led to more than 200 top-tier awards across every media category Personally published more than 2,000 images and more than 300 articles as leading voice Developed all content-based marketing programs (web, video, print and events) and collateral in partnership with publisher Developed internal brand and editorial plans initiatives adopted company-wide Led successful change management, rebranding and innovation for titles Represented brands and company at key partner and industry events, globally Keynote speaker for multiple events Was a recognized expert in the industry and appeared as expert commentator for brands on TravelChannel, BBC, and other broadcast media Show less