Experience

Boston Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Strategy

  • Aug 2022 - Present



Velir

• United States
• Professional Services
• 100 - 200 Employee

• Senior Experience Strategist

  • Mar 2020 - Aug 2022



OHO Interactive

• United States
• Marketing Services
• 1 - 100 Employee

• Digital Strategist

  • Nov 2018 - Mar 2020

  I serve as the strategic lead for OHO on both large-scale projects and ongoing client services retainer engagements.. Working closely with experience strategists, project managers, designers, developers, and digital marketing specialists, I am charged with defining project strategy principles, success metrics, and the roadmap to successful delivery for a wide range of higher education, healthcare, and non-profit clients. • Design and lead all brand and digital discovery activities with clients/partners, conducting focus groups, workshops, stakeholder interviews/surveys, and assessing technical implications. • Evaluate client’s larger digital ecosystem and communications programs, including marketing activities, tools/software, analytics and measurement infrastructure, and CRM systems. • Collaborate with UX designers, visual designers, and developers to ensure digital products adhere to a defined strategic framework consistent with the client’s communications priorities and brand identity.• Work with digital marketing teams to ensure landing pages, micro sites, content, and other lead generation assets function in harmony with ancillary digital brand properties.• Distill user research/testing, web analytics, and heuristic analyses into tangible recommendations aligned with client goals• Establish ROI models and key performance indicators for content marketing and SEO campaigns while designing custom business intelligence and reporting protocols against those metrics. • Analyze and advise on various technical and CMS implications of content delivery and governance. • Coordinate with business development team to identify client strategic gaps and opportunities, prepared proposals, sales collateral, and participated in sales presentations to prospects.• Manage relations with external vendors, freelancers, and contractors.



Connelly Partners

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Director - Organic Search & Content Strategy

  • Nov 2014 - Sep 2018

  Served as Connelly Partners strategic lead for all content strategy and SEO client service services. Managed a team of SEO analysts and content specialists charged with driving inbound marketing results for our clients across a wide spectrum of industries and performance metrics. Client roster included leaders in higher education, healthcare, CPG, financial services, and e-commerce. Served as Connelly Partners strategic lead for all content strategy and SEO client service services. Managed a team of SEO analysts and content specialists charged with driving inbound marketing results for our clients across a wide spectrum of industries and performance metrics. Client roster included leaders in higher education, healthcare, CPG, financial services, and e-commerce.



Terakeet

• United States
• Marketing Services
• 300 - 400 Employee

• Director of Search Strategy

  • Oct 2007 - Nov 2014

  I serve Terakeet as the primary channel through which industry best practices, emerging methodologies, schools of procedure, and proprietary intellectual properties are aligned with client goals.I also encourage the development of the Terakeet brand by voicing and, providing channels for, the intellectual growth of the company to be displayed to the greater web marketing industry. I serve Terakeet as the primary channel through which industry best practices, emerging methodologies, schools of procedure, and proprietary intellectual properties are aligned with client goals.I also encourage the development of the Terakeet brand by voicing and, providing channels for, the intellectual growth of the company to be displayed to the greater web marketing industry.