Experience

Sanii

• Brazil
• Wellness and Fitness Services
• 1 - 100 Employee

• Head of Product - Founding Team

  • Apr 2023 - Present

  Sanii is a services platform in the Longevity Economy that is rewriting the narrative of growing older in Brazil. We believe that bringing movement to body, mind and social connections is the path to a meaningful, autonomous and well balanced life after 60. As part of the founding team, I’m responsible for: ▪ Deep understanding of the silver market and the underlying needs and motivations of older people. ▪ Laying out and testing the early hypotheses to establish product strategy ▪ Building an initial version of the product (0 to 1) based on an iterative roadmap and a no-code approach ▪ Managing KPIs that will help us understand the product's core value proposition and market fit ▪ Guiding the founding team to be customer centered throughout the journey Show less



so+ma

• Brazil
• Civic and Social Organizations
• 1 - 100 Employee

• Consultora | Projeto de Product Strategy & Development

  • Nov 2022 - Feb 2023



Taboom

• Brazil
• Entertainment Providers
• 1 - 100 Employee

• Head of Product

  • Feb 2021 - Nov 2022

  Building products at Taboom: a platform for highly interactive, fun and monetizable livestreams where creators bring their real fans and stream special lives that they can't experience anywhere else ;) Building products at Taboom: a platform for highly interactive, fun and monetizable livestreams where creators bring their real fans and stream special lives that they can't experience anywhere else ;)



Neon

• Brazil
• Financial Services
• 700 & Above Employee

• Group Product Manager | Partner

  • Mar 2020 - Feb 2021

  ▪ Tribe lead for non financial and engagement products (bureaucracy, education and partnerships) focused on individual micro-entrepreneurs;▪ Responsible for a customer base of more than 2MM clients;▪ Planning, coordination and management of roadmap, budget and KPIs related to the full customer life cycle: acquisition, activation, retention and referral;▪ Active role on building up and monitoring levers and results of the segment's business plan;

• Head of Management

  • May 2019 - Mar 2020

  ▪ Created Neon's management department and had a important role on developing its pay for performance model;▪ Supported directors and managers on defining their departments objectives and key results for the year;▪ Coordinated strategic special projects: acquisition of MEI Fácil and post-merger integration process, organisational redesign, among others.



EloGroup

• Brazil
• Business Consulting and Services
• 500 - 600 Employee

• Customer Experience Leader

  • Jan 2019 - May 2019

  ▪ Supported executive directors on developing Service Design/Customer Experience offering portfolio and brought more than 5 new relevant clients;▪ Co-builded the methodology approaches for projects on those fields;▪ Participated on startups selection for 100 Startups to Watch, a renowned ranking that recognises the most promising Brazilian startups;

• Senior Consultant | Partner

  • Jun 2018 - May 2019

  Coordinated small teams and was responsible for developing and managing clients relationship (directors and C-Level executives) on 3 projects:▪ Structuring and implementation of a Customer Experience program for one of the largest telecom providers in latin america;▪ Delivering of an assessment and enhancement plan for a customer support operation of a leading brazilian fintech company;▪ Redesign of employee experience at a facility for Brazil's largest media firm;

• Consultant

  • Jun 2017 - May 2018

  ▪ Designed digital products' customer journeys and CRM for a pioneer brazilian Insurtech;▪ Interviewed and conducted focus groups with customers, facilitated workshops and analysed data;▪ Defined technical requirements and created user stories.

• Intern

  • Feb 2017 - May 2017

  ▪ Participated on the structuring of a loyalty program for digital products;▪ Implemented an innovation lab at a customer support operation: A/B tests and qualitative analysis;▪ Trained and was responsible for engaging the customer support team on new initiatives (+400 people);



Programa ProLíder

• Brazil
• Primary and Secondary Education
• 1 - 100 Employee

• Prolíder Fellow

  • Mar 2017 - Jul 2017

  ▪ Discussed weekly about cases, articles and initiatives about Brazil's social, economic and political scenario with renowned professionals from these areas of knowledge; ▪Participated on a leadership and personal development training program; ▪ Discussed weekly about cases, articles and initiatives about Brazil's social, economic and political scenario with renowned professionals from these areas of knowledge; ▪Participated on a leadership and personal development training program;



Enactus UFSCar

• Brazil
• Non-profit Organization Management
• 1 - 100 Employee

• Co-founder

  • Jul 2013 - Aug 2016

• Project Manager

  • Jul 2015 - Jul 2016

  ▪ Idealização de projeto para maior internacionalização da UFSCar;▪ Coordenação de programas, eventos e parcerias voltados para a integração do aluno internacional na Universidade - Mais de 32 pessoas impactadas de 10 países;▪ Gestão de equipe de 9 pessoas de diferentes cursos.

• Human Resources Director

  • Jul 2013 - Jul 2014

  ▪ Desenho da estrutura organizacional;▪ Construção dos valores, régua de competências e fortalecimento da cultura;▪ Organização de processo seletivo para mais de 190 candidatos.



WMG, University of Warwick

• United Kingdom
• Higher Education
• 400 - 500 Employee

• Summer Intern | Project with Jaguar Land Rover (JLR)

  • Jul 2015 - Aug 2015

  ▪ Desenvolvimento e implementação de metodologia de mapeamento de interdependências entre áreas de negócio; ▪ Estruturação de soluções para otimização de processos; ▪ Relacionamento com a diretoria executiva; ▪ Desenvolvimento e implementação de metodologia de mapeamento de interdependências entre áreas de negócio; ▪ Estruturação de soluções para otimização de processos; ▪ Relacionamento com a diretoria executiva;



Produção Jr Consultoria

• Brazil
• Business Consulting and Services
• 1 - 100 Employee

• Project Manager

  • Jul 2013 - Jul 2014

  ▪ Managed consulting projects;▪ Studied and applied PMBOK concepts and best practices.

• Commercial Department Analyst

  • Jan 2013 - Jul 2013

  ▪ Prospected clients and conducted negotiations;▪ Formulated commercial proposals and contracts;▪ Operated a CRM system.