New Markets Analyst

• Jun 2023 - Present

Market Researcher - Brazil

• Jan 2023 - Jun 2023

Responsible for:- Market Research on the Brazilian beauty market.- Development and structure of business plan for entering the market. - Structure the marketing plan for new markets.- Forecast sales, operational plan, and consumer trends.

Marketing Operations and Trade Analyst

• May 2021 - Sep 2022

• Responsible for marketing interactions with clients’ brands and partners helping to build a trustable and strong relationship; • Guide client’s brands in omnichannel communication opportunities to boost results, including red pricing promotions/rebates, free gifting, and events; • Lead marketing-related activations for clients, such as events, promoters, and customer workshops. • Design and execute the local marketing plan for the states of Mato Grosso do Sul, Mato Grosso, Rondônia e Acre in Brazil. Managing budgets, supporting clients, and building relationships with company providers Show less

Branding and Communication Strategist

• Sep 2016 - Aug 2022

• Fortification and development of communication strategies for companies led by women; • Planning and executing sales and marketing online and offline campaigns for clients such as Michelin (social media branch for motorcycles in Brazil), Unigranrio, H2O Ecoturismo, and Hoover Shoes; • Managing an internal team of 4 people (including graphic designers, social media analysts, front-end developers); • Planning and executing photoshoots catalogs and social media campaigns. • Fortification and development of communication strategies for companies led by women; • Planning and executing sales and marketing online and offline campaigns for clients such as Michelin (social media branch for motorcycles in Brazil), Unigranrio, H2O Ecoturismo, and Hoover Shoes; • Managing an internal team of 4 people (including graphic designers, social media analysts, front-end developers); • Planning and executing photoshoots catalogs and social media campaigns.

Social Media Specialist

• Mar 2015 - Aug 2016

Strategy. Lead social media strategy defining content, calendar, and KPIs relevant to each channel (Instagram, Tik Tok, YouTube, Pinterest) to increase brand awareness, drive engagement, stimulate trial and reinforce positioning; • Content. Conceptualize and create compelling, bold, and aesthetically attractive, content (images, videos, copy) that is original to each platform. • Responsible for project management of all social media projects. Work closely with peers to create engaging content to support brand campaigns on social media; • Track KPIs monthly and steer actions to maximize results. Show less

Social Media Specialist

• Nov 2013 - Dec 2015

Strategy. Lead social media strategy defining content, calendar, and KPIs relevant to each channel (Instagram, Tik Tok, YouTube, Pinterest) to increase brand awareness, drive engagement, stimulate trial and reinforce positioning; • Content. Conceptualize and create compelling, bold, and aesthetically attractive, content (images, videos, copy) that is original to each platform. • Responsible for project management of all social media projects. Work closely with peers to create engaging content to support brand campaigns on social media; • Track KPIs monthly and steer actions to maximize results. Show less