Experience

Community Living North Halton

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Integrated Marketing Specialist

  • Mar 2022 - Present

  Comprehensive Communications Management: Effectively oversaw all internal and external communications, including email, print, and press releases, ensuring consistent and impactful messaging on behalf of the organization. Community Engagement and Fundraising Expertise: Leveraged strong community relationships through active participation in local chambers of commerce and networking events, resulting in increased donations and essential support for the organization's… Show more Comprehensive Communications Management: Effectively oversaw all internal and external communications, including email, print, and press releases, ensuring consistent and impactful messaging on behalf of the organization. Community Engagement and Fundraising Expertise: Leveraged strong community relationships through active participation in local chambers of commerce and networking events, resulting in increased donations and essential support for the organization's initiatives. Technical Marketing Leadership: Demonstrated technical prowess by independently initiating and managing the Marketing Department, overseeing marketing functions across various channels, including website management, content creation, digital ads, and social media, achieving impressive results. Strategic Fundraising and Donor Acquisition: Employed data-driven market analysis to strategically acquire donors and secure critical program funding, contributing significantly to the organization's financial stability and mission fulfillment.

• Social Media Marketing Coordinator

  • Mar 2021 - Mar 2022



Hudson's Bay Company

• United States
• Retail
• 700 & Above Employee

• Marketing Specialist

  • Feb 2018 - Jul 2020

  Strategic Marketing Management: Orchestrated and managed marketing campaigns with budgets of up to $100,000, spanning diverse seasons and initiatives, achieving consistent in-store and online sales growth. Multichannel Content Production: Produced compelling and cohesive content across various marketing channels, including Direct Mail Marketing, web, digital ads, and social media, driving brand engagement and customer acquisition. Data-Driven Marketing Insights: Conducted… Show more Strategic Marketing Management: Orchestrated and managed marketing campaigns with budgets of up to $100,000, spanning diverse seasons and initiatives, achieving consistent in-store and online sales growth. Multichannel Content Production: Produced compelling and cohesive content across various marketing channels, including Direct Mail Marketing, web, digital ads, and social media, driving brand engagement and customer acquisition. Data-Driven Marketing Insights: Conducted extensive market research, analyzed post-campaign data, and monitored key performance indicators, enabling the development of data-informed marketing strategies that improved campaign effectiveness year over year. Collaborative Campaign Execution: Collaborated cross-functionally with internal teams and external agencies to conceive, create, and execute integrated marketing campaigns, ensuring both customer acquisition and retention in a highly competitive retail environment. Show less



Sobeys

• Canada
• Retail
• 700 & Above Employee

• Customer Service Representative

  • Sep 2012 - Jan 2018

  Brampton, ON • Effectively providing customers with an inviting service environment • Team oriented & sales-driven work ethic • Multi-tasking necessary: maintaining up to two departments at once • Pricing inventory and constructing creative signage • Actively promoting weekly and seasonal sale items • Organizing products and skids in logical, productive order • Experienced with inventory scanners • WHMIS, MSDS & Food Handling and Safety certified



Shnier, A Gesco Company

• Canada
• Wholesale Building Materials
• 1 - 100 Employee

• Marketing Specialist

  • May 2017 - Oct 2017

  Mississauga, ON • Co-ordinate distribution of existing line samples, displays and updates with sample dept, customer service and sales including label runs. • Replenishment of sample and display material. • Verify supplier invoices and debits. • Prepare and arrange transportation for samples and displays for Product Managers traveling road shows as well as trade shows or sales meetings. • Support Sales in problem solving for all displays, samples, product introductions issues including special… Show more • Co-ordinate distribution of existing line samples, displays and updates with sample dept, customer service and sales including label runs. • Replenishment of sample and display material. • Verify supplier invoices and debits. • Prepare and arrange transportation for samples and displays for Product Managers traveling road shows as well as trade shows or sales meetings. • Support Sales in problem solving for all displays, samples, product introductions issues including special requests. • Interface professionally with suppliers and manufacturers. • Create or support the creation of all Marketing support tools ie. product grids, planograms, labels, sell sheets etc., keeping all product information up to date • Provide administrative support for external and internal promotional programs ie. Monthly Specials, Seasonal Sale Campaigns, Spiffs etc. • Administration of display order forms, codes and affiliated programs (SSA). • Maintain Product Image Library in the assigned category according to guidelines provided and complete image requests. May include photography. • Support Sample Fabrication Application with current sku information and label requirements as needed. • Assist PM in the administration of supplier agreements for the assigned categories annually and/or as new needed. • Provide category specific components to Launch Kits, Sales Representative Kits, Event Kits (ie. Summit) and participate in the assembly and distribution as required. • Release assigned category Manager Cost Spreadsheets. • Upload and maintain content on the Content Management System for the assigned category. • Understand fully all the programs and details of FloorsFirst. • Keep current on industry news and events. • Other duties, initiatives or projects as assigned. Show less



Sheridan Student Union

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Executive Awareness Coordinator

  • May 2016 - May 2017

  Brampton, Ontario, Canada  Provide strategic direction for awareness campaigns and volunteer activities on-campus;  Work with the Marketing department to develop detailed communication plans for awareness campaigns;  Work closely with the Events Coordinator to integrate awareness campaigns into social activities;  Work closely with the Clubs Coordinator to support awareness initiatives driven by student clubs;  Under the approval of the Executive Vice-President (EVP), partner with… Show more  Provide strategic direction for awareness campaigns and volunteer activities on-campus;  Work with the Marketing department to develop detailed communication plans for awareness campaigns;  Work closely with the Events Coordinator to integrate awareness campaigns into social activities;  Work closely with the Clubs Coordinator to support awareness initiatives driven by student clubs;  Under the approval of the Executive Vice-President (EVP), partner with external organizations, when possible, to secure supplies and materials for awareness campaigns;  At the direction of the EVP participate and be present at college and community activities including: o New Student Orientation, including Mature Student Orientation and o Residence Move-In; o Open House and Discover Sheridan events.  Plan and prepare for regular team meetings at your campus to support Clubs, Awareness, and Programming initiatives and other subsequence team meetings a required;  Prepare to attend a mandatory monthly All-In-One calendar meeting to update team on planned initiatives;  Work closely with the services department to promote our services & integrate them in campaigns as it relates to student needs.  Maintain a constructive relationship with the campus and local community;  Participate in weekly common hour meetings with the EVP and other Coordinators;  Participate in SSUI and college committees or meetings as directed by the EVP;  Attendance at retreats, events, and conferences as directed by the EVP;  Regular office hours for the purpose of planning, organizing & executing campaigns.  Have a strong understanding of all SSUI services and operations;  Operate in accordance with the Vision, Values and Mission, as well as the by-laws and policies of the SSUI;  Educate and advise the incoming Awareness Coordinator on duties of the position by creating a continuity package.  Must maintain and manage your budget as advised by your direct manager; International Student Orientation; Show less



Sheridan College

• Canada
• Higher Education
• 700 & Above Employee

• Student Engagement Marketing Coordinator (co-op)

  • Jan 2016 - Apr 2016

  Mississauga, Ontario - Student recruitment utilizing content creation in a team environment - Blogging, data entry & mass emails - Video/ graphic development/ creation - Microsoft Office are essential tools for completing daily tasks - Experienced in Eventbrite, Mailchimp and Wordpress - Handling sensitive information like student numbers, academic integrity breaches and other student information - Organizing and conducting interviews, classroom visits and information sessions. - Creating… Show more - Student recruitment utilizing content creation in a team environment - Blogging, data entry & mass emails - Video/ graphic development/ creation - Microsoft Office are essential tools for completing daily tasks - Experienced in Eventbrite, Mailchimp and Wordpress - Handling sensitive information like student numbers, academic integrity breaches and other student information - Organizing and conducting interviews, classroom visits and information sessions. - Creating closed captioned videos for the hearing impaired Show less



D+H

• Canada
• IT Services and IT Consulting
• 700 & Above Employee

• Pre-authorized Payment Analyst

  • Sep 2013 - Dec 2013

  Mississauga, ON • Debiting finances and re-evaluating loan payments • Handling sensitive information such as banking information and SIN numbers • Utilizing spreadsheets and graphs for financial analysis & productivity reports • Accurate, proficient and swift data entry



Metro Inc.

• Canada
• Retail
• 700 & Above Employee

• Customer Service Representative

  • Sep 2010 - Nov 2012

  Brampton, ON



Giant Tiger

• Canada
• Retail
• 700 & Above Employee

• Customer Service Representative

  • Aug 2008 - Jul 2010

  Brampton, ON