Experience

Suntory Beverage & Food GB&I

• United Kingdom
• Food and Beverage Services
• 200 - 300 Employee

• Shopper Marketing Manager

  • Jul 2022 - Present



Garlic Man

• Somerset West Area, South Africa

• Trade Marketing Manager

  • Aug 2019 - May 2022



South Africa

• Travelling

  • May 2017 - Jul 2019



Premier Foods

• United Kingdom
• Food and Beverage Manufacturing
• 700 & Above Employee

• Shopper Marketing Manager

  • Apr 2016 - Apr 2017

  One of the UK’s largest branded food producers, Premier Foods is committed to creating food the nation loves most for modern life. Our many iconic brands include Bisto, Oxo, Mr Kipling, Homepride, Cadbury and Loyd Grossman and you’re likely to have at least one of our products in your home. Last year, over 95% of British households did. We lead many of the categories in which our brands operate. • Responsible for shopper marketing across all accounts and markets for the recently launched ‘Cake on the Go’ range. This range consists of Mr Kipling classics and Cadbury Mini Rolls variants in twin packs. I also manage the shopper marketing and trade activation for all Mr Kipling, Cadbury and Lyons cakes within the Convenience and Impulse channel. • I currently manage the shopper budget for ‘Cake on the Go’ with a focus on creating and implementing permanent secondary display units. • I lead Shopper Marketing campaigns across all Grocery Multiples as well as all Convenience, High Street, Forecourt and Travel sectors, plus Route to Market. • In order to deliver best in class activation for my brands, I manage the production of all point of sale/display initiatives working with retailers and artwork/POS agencies/Shopper agencies. • I work with our trade PR agency to create separate campaigns for both the ‘Cake on the Go’ range and the Mr Kipling, Cadbury and Lyons cakes in the convenience channel.



Ferrero

• Luxembourg
• Manufacturing
• 700 & Above Employee

• Shopper Marketing Manager

  • Aug 2015 - Apr 2016

  • Responsible for Shopper Marketing across the portfolio of brands Tic Tac, Nutella and Kinder Bueno. I managed a Shopper budget of £1.2m covering both retailer media and point of sale.• I led Shopper Marketing campaigns across all Grocery Multiples as well as all Convenience, High Street, Forecourt and Travel sectors, plus Route to Market.• In order to deliver best in class activation for my brands, I managed the production of all point of sale/display initiatives working with retailers and artwork/POS agencies/Shopper agencies.• I worked in conjunction with our trade PR agency to deliver compelling PR for all of my brands.

• Shopper Marketing Executive

  • Jul 2013 - Aug 2015

  • Responsible for assisting the Shopper Marketing Manager across Kinder Surprise, Kinder Chocolate, Kinder Chocolate with Cereals and Kinder Seasonal brands. I assisted in managing a Shopper budget of £900k covering both retailer media and point of sale.• I managed the production of all point of sale/display initiatives working with retailers and artwork/POS agencies/Shopper agencies from concept to in store delivery.• Collate and organise product samples for all customer presentations and trade shows throughout the year.• Regularly present updates at internal company conferences to large audiences. • Regularly attend trade shows of various sizes to assist National Account Managers.



PlanetRetail RNG (Now Edge by Ascential)

• United Kingdom
• Market Research
• 1 - 100 Employee

• Marketing Intern

  • Aug 2012 - Sep 2012

  - Formatting press releases for inclusion on Planet Retail website - Collating Market Research - Involved in Direct Marketing campaigns - Involved in creation of advertisements for new company products/services - Copywriting multiple emails that are sent to over 60,000 current customers and prospects - Formatting press releases for inclusion on Planet Retail website - Collating Market Research - Involved in Direct Marketing campaigns - Involved in creation of advertisements for new company products/services - Copywriting multiple emails that are sent to over 60,000 current customers and prospects



Bexhill 6th Form College

• Marketing Assistant

  • Aug 2011 - Aug 2012

  - Creating press releases for local newspapers and in-house publications - Collating information and being involved in the design and creation process of the College Prospectus - Using Adobe Photoshop and Adobe InDesign to create advertisements for both in-house publications and local newspapers - Organising and hosting various College events and parties - Creating and presenting to a Student Body of over 1500 students - Visiting over 8 Secondary Schools in the area with my colleagues to promote Bexhill College to over 1200 year 11s collectively - Taking part in the organisation of Bexhill College’s annual Presentation Evening - Collating and presenting information for every subject available at the College for Open Evenings



CIM | The Chartered Institute of Marketing

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Advertisement Campaign Consultant

  • Nov 2011 - Mar 2012

  In October 2011, I was chosen by my University to be part of a team in a UK-wide competition run by the Chartered Institute of Marketing known as ‘The Pitch’. It is an annual competition that requires the participants to create an advertisement campaign from a specific brief in only two weeks. Once through the southern heat, my team and I found ourselves presenting our pitch to medical professionals at the Diabetes Professional Conference in the Scottish Exhibition and Conference Centre, Glasgow. I felt very privileged to enter into such a competition, and to have worked alongside such prestigious organisations as The Chartered Institute of Marketing, Diabetes UK and The Oxford Health Alliance. As a result of winning the southern heat of the competition, I am also proud to say that I am now an Associate of The Chartered Institute of Marketing.



Miss Selfridge

• Customer Assistant

  • Jun 2007 - Jun 2009

  - Stock take - Replenishing Stock - Linear Footage Planning - Refund Authorisation - Visual Merchandising - Accounting Training - Training of New Staff Member - Stock take - Replenishing Stock - Linear Footage Planning - Refund Authorisation - Visual Merchandising - Accounting Training - Training of New Staff Member