Experience

Mary Brown's Chicken & Taters
• Canada
• Restaurants
• 1 - 100 Employee
• Regional Marketing Manager

  • Jan 2019 - Present

Compass Group Canada
• Canada
• Food and Beverage Services
• 700 & Above Employee
• Brand Manager

  • Feb 2017 - Dec 2017

Compass Group
• Investment Management
• 1 - 100 Employee
• Marketing Manager

  • Sep 2015 - Jan 2017


Tim Hortons

• Canada
• Food and Beverage Services
• 700 & Above Employee

• Regional Marketing Manager

  • May 2014 - Aug 2015

  * Manage regional marketing programs, sponsorship's, media buys and budgets on behalf of the Tim Hortons Restaurant Owners representing 14 regions in the Hamilton and Niagara area.* Communicate sound guidance and direction to restaurant owner groups at annual planning meeting regarding allocation of regional marketing budgets for the upcoming year, and meet quarterly with groups to provide status updates on plan.* Develop, recommend and execute brand loyalty programs and sponsorship's that enrich the bond between the Tim Hortons brand and the local communities.* Develop integrated sales building programs that support national programs, and leverage existing community programs, sponsorships and events to execute programs and drive sales at the local restaurants.* Develop and manage local media plans that align with our regional objectives and national program calendar, and manage community public relations initiatives on behalf of the Restaurant Owner groups * Administer regional budgets on behalf of restaurant owners, and liaison with accounting to organize, verify and approve invoice payments for each region, and reconcile regional budgets monthly and at year-end.* Consult with restaurant owners to develop and execute single store marketing initiatives that drive location and menu awareness, and builds transactions and average ticket.

• Regional Marketing Coordinator

  • Jun 2011 - Feb 2015

  * Responsible for working with Regional Marketing Manager’s and external partners to organize and coordinate event and team sponsorship details including promotional materials, branding requirements, and on-site or in-game activation's* Managed core regional programs and non-core inter-regional programs for Regional Marketing Manager’s such as Free Holiday Skate, Timbits Sports, Anti-Litter, Run for the Camps and Earn a Bike, and coordinated the distribution of promotional materials, program and product logistics, media invites, and the communication with external contacts and local Restaurant Owners.* Provided Co-Champion support for the Free Holiday Skate, Free Summer Swim and March Break Skate and Swim programs via managing and coordinating the system-wide distribution of promotional materials, memorandums, and internal and external communications.* Managed and coordinated inter-regional events including sponsorship details, distribution of promotional materials, recruitment of volunteers, scheduling, on-site branding, set-up logistics, operational functions such as float, insurance, food safety and product requirements, and post-event analysis. * Worked closely with Regional Marketing Manager and Restaurant Owners to design supportive in-restaurant POP and outdoor signage for various product and event promotions, including custom marketing materials and tools to assist with awareness, hospitality and sales building.* Worked in cross-function teams on a variety of special projects including Canada’s Got Talent, TimsRunner Mobile Beverage Truck, Tims 50th Anniversary @ Yonge & Dundas Square, Double Double Visa Card Launch, and #WarmWishes campaign.

• Special Projects

  • Oct 2010 - May 2011

  Constructed multiple Business Recovery Plans for each Canadian Distribution Centre within The TDL Group.Each plan encompasses steps and direction that is used as a guide to alternate distribution plans in the event of any emergency. Each plan simultaneously prepares for a quick and safe recovery of the disaster site. The primary goal of each plan is to ensure that Tim Hortons restaurants and guests are unaffected by the situation at the DC (ie. no product shortages).

• Special Events Coordinator

  • May 2010 - Sep 2010


Mountain Springs Resort and Conference Centre
• Marketing and Sales Assistant

  • Apr 2009 - May 2010