Michael Ferraro

Media Solutions Specialist at Goodway Group
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Contact Information
us****@****om
(386) 825-5501
Location
GE
Languages
  • English -

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5.0

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Tom Lucas, Ed.D.

Having worked with Michael for the past decade on a variety of projects, I can honestly say that there isn’t a task he for which he doesn’t tackle with all his might. Whether he was running a classroom or training session, producing various short films, or creating content inside and outside of the classroom, Michael has been an all-around class act. Always willing to learn, adapt, take on new projects and skills, and envelope himself in whatever is needed to make things run smoother, it has been an absolute pleasure working with him over the years.

James Ashcraft

Mike is is bright, self-motivating and an excellent communicator. Possessing a rare combination of creativity and discipline, Mike is able to tackle a broad array of challenges with no task falling too far outside the box for him to successfully complete. Mike is a true joy to have on a team, inspiring confidence and productivity from those around him. Mike makes my list of top 5 people to clone first.

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Credentials

  • Innovid Ad Serving (for Self-Service Clients)
    Innovid
    Feb, 2023
    - Nov, 2024
  • The Trade Desk Edge Academy Certified: Data-Driven Planning
    The Trade Desk
    Feb, 2023
    - Nov, 2024
  • The Trade Desk Edge Academy Certified: Marketing Foundations
    The Trade Desk
    Feb, 2023
    - Nov, 2024
  • Pete Docter: Creating a Career Fueled by Imagination
    LinkedIn
    Jun, 2020
    - Nov, 2024
  • Graphic Design Foundations: Layout and Composition
    Lynda.com
    Aug, 2017
    - Nov, 2024
  • Instructional Design Essentials: Models of ID
    Lynda.com
    May, 2017
    - Nov, 2024
  • Instructional Design: Needs Analysis
    Lynda.com
    May, 2017
    - Nov, 2024
  • The Neuroscience of Learning
    Lynda.com
    May, 2017
    - Nov, 2024
  • Hiring Your Team
    Lynda.com
    Jan, 2017
    - Nov, 2024
  • Leading Productive Meetings
    Lynda.com
    Jan, 2017
    - Nov, 2024
  • New Manager Fundamentals
    Lynda.com
    Jan, 2017
    - Nov, 2024
  • Onboarding New Hires
    Lynda.com
    Jan, 2017
    - Nov, 2024
  • Write Effective Learning Objectives
    Lynda.com
    Jan, 2017
    - Nov, 2024
  • Writing Fundamentals: The Craft of Story
    Lynda.com
    Jan, 2017
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Media Solutions Specialist
      • May 2022 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Project Manager
      • Mar 2022 - Apr 2022

      Contractor. Supported account team in day-to-day activities for assigned clients to ensure projects stay on schedule and move forward. Kept apprised of clients' brands/products/services/marketing/industry developments. Checked and approved creative/production materials, copy, layouts, and art, and coordinates approvals. Served as quality control for all projects before moving ahead to clients. Contractor. Supported account team in day-to-day activities for assigned clients to ensure projects stay on schedule and move forward. Kept apprised of clients' brands/products/services/marketing/industry developments. Checked and approved creative/production materials, copy, layouts, and art, and coordinates approvals. Served as quality control for all projects before moving ahead to clients.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Course Director - Project and Portfolio VI
      • Jul 2011 - Jul 2021

      Research, create, design, implement, and teach curriculum for the Creative Writing BFA program using student data to drive content decisions. Responsible for creating and delivering course work through Full Sail's unique Learning Management System (LMS). Design, write, and execute lesson plans for instructor led training, regarding all aspects of storytelling, from fiction, non-fiction, screenwriting, and personal branding, utilizing different teaching strategies to cater to all types of learning styles fundamental to adult learning theories. Regularly update training materials utilizing current research methods and instructional design principals. Show less

    • United States
    • Higher Education
    • 200 - 300 Employee
    • Online Adjunct Faculty / Instructional Designer
      • Dec 2014 - Dec 2018

      Instructor of English Composition for online degree programs. Facilitate meaningful learning of course curriculum, competencies and proactively support all facets of the learning environment. Encourage a culture of learning that values mutual responsibility and respect, life-long learning and ethics. Deliver instruction by establishing a classroom environment conducive to learning and student involvement as well as effectively planning and preparing for classes for student success. Developed curricular maps, tables, templates, and syllabus documents for new courses for a future degree program. Subject Matter Expert for the Creative Writing Program. Worked with both the assessment staff and the instructional design team in order to develop online content, policies, assessment plans, rubrics, and evaluation documents. Show less

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Narrative Features Programmer / Programming Coordinator
      • Sep 2006 - Dec 2017

      Copywriter and program coordinator for all aspects of the film festival’s production. Provide copy for email promotions, website content, social media, official festival catalog, programs, and other marketing materials. Maintain database for all festival data, from film preservation, to screening attendance. Acted as contact liaison for filmmakers before, during, and after the festival. Scheduled events throughout the festival and maintained relationships with local businesses in order to earn sponsorship. Show less

    • Primary and Secondary Education
    • 300 - 400 Employee
    • Teacher - Journalism and Language Arts
      • Jul 2008 - Jul 2010

      Instructor of 9th grade English and all grade levels of Journalism for Nature Coast Technical High School. Also taught Advanced Language Arts and Language Arts for 7th grade at Fox Chapel Middle School. Taught various facets of English grammar and Literature (including nonfiction, fiction, news, prose, drama and poetry). Covered all areas of the Sunshine State Standards for this grade level. Publisher/Editor of The Fin, Nature Coast’s student newspaper. Instructor of 9th grade English and all grade levels of Journalism for Nature Coast Technical High School. Also taught Advanced Language Arts and Language Arts for 7th grade at Fox Chapel Middle School. Taught various facets of English grammar and Literature (including nonfiction, fiction, news, prose, drama and poetry). Covered all areas of the Sunshine State Standards for this grade level. Publisher/Editor of The Fin, Nature Coast’s student newspaper.

    • United States
    • Entertainment
    • 1 - 100 Employee
    • Production Coordinator
      • Feb 2007 - Jul 2008

      Associate Producer of Eldritch Errors, featured in Wired Magazine, a fully immersive horror series playing out in real time on the Internet and in the real world. Worked on marketing projects for clients such as Ford (the Bold Moves campaign) and Scholastic. Also responsible for basic office tasks, set-up meetings, took notes, conducted research for various marketing projects, and ordered products for company benefit. Researched both traditional (online and print) and non-traditional (Alternate-Reality Gaming) marketing strategies for various clients. Show less

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Associate Editor
      • Jul 2004 - Apr 2008

      Attended various film festivals, including Sundance, Florida, Jacksonville and Bermuda. Responsible for interviews, film reviews and festivals overviews when attending festivals. Reviewed independent and mainstream theatrical releases as well as DVD releases. Contributing editor on various annual Film Threat stories, including “The Frigid 50 – The Coldest People in Hollywood” list, which has been featured on outlets like CNN and Fox News and covered by the Associated Press, as well as seasonal movie preview pieces. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Marketing Assistant
      • Sep 2001 - Feb 2007

      Enter prospective student data in database. Ensure that data is maintained and updated efficiently and accurately. Validate, develop and track marketing student information before assigning prospective students to Admissions Representatives. Assigned various writing tasks for Full Sail’s student and staff websites, ranging from interview with graduates and filmmakers to writing film reviews and copy for various marketing materials. Enter prospective student data in database. Ensure that data is maintained and updated efficiently and accurately. Validate, develop and track marketing student information before assigning prospective students to Admissions Representatives. Assigned various writing tasks for Full Sail’s student and staff websites, ranging from interview with graduates and filmmakers to writing film reviews and copy for various marketing materials.

Education

  • Florida State University
    Masters, English Education
    2010 - 2011
  • University of Central Florida
    Bachelor of Arts, Liberal Studies
    2005 - 2007
  • Valencia Community College
    Associate of Arts, General Studies
    2002 - 2005

Community

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