Digital Sales Director

• Mar 2020 - Present

- Responsible for B2C and B2B online sales for Julia Travel portfolio of products globally, including tours and activities, HOHOs and multi-day products in Spain, San Francisco, London, Mexico, etc.- Manage the online B2B team of Global Key Account Managers, responsible for contracting and managing OTA relationships (Viator, GYG, Expedia, etc.). - Manage the Digital Marketing team in charge of the online B2C channels, including juliatravel.com and City Tour Worldwide website (city-tour.com) with its 12 destinations’ websites and mobile app.- Define the online B2B and B2C strategy, including Digital Marketing strategy.- Represent the organisation at national and international trade fairs and events. Show less

Online Sales Manager at Julia Travel Worldwide

• Apr 2019 - Feb 2020

- Responsible for OTA sales for Julia Travel portfolio of products globally, including tours and activities, HOHOs and multi-day products in Spain, San Francisco, London, Mexico, etc.- Manage the online B2B team of Global Key Account Managers, responsible for contracting and managing OTA relationships (Viator, GYG, Expedia, etc.). - Define the online B2B strategy and priority areas of focus and expansion.- Represent the organisation at national and international trade fairs and events. Show less

Director, Attractions Tickets, TripAdvisor Experiences

• Jun 2017 - Feb 2019

- Defined and executed global attractions tickets strategy. - Established the operational processes and developed efficiencies to improve time to market. - Negotiated and executed contracts with ticketing systems to expand Viator’s direct entry product offerings at top global attractions. - Represented Viator at industry events including speaking engagements. - Defined and executed global attractions tickets strategy. - Established the operational processes and developed efficiencies to improve time to market. - Negotiated and executed contracts with ticketing systems to expand Viator’s direct entry product offerings at top global attractions. - Represented Viator at industry events including speaking engagements.

Regional Director, EMEA

• Mar 2013 - May 2017

- Managed key destinations within the region (Rome, Florence, Venice, Barcelona, Madrid) with same responsibilities as in Product Sales Manager role; thanks to the rapid region and team growth progressively delegated those to new team members. - Managed a team responsible for contracting and managing supplier relationships in Southern Europe, Middle East and Africa regions; grew the team from 2 to 14 in 3 years. - Set goals for my team, including product and supplier acquisition, margin increase, ancillary revenue and strategic projects; supported them where needed to ensure goals were exceeded.- Analysed sales performance with tools such as tableau and ensured revenue goals were met.- Reported to the VP of Global Sales and Account Management, based in San Francisco, USA. Show less

Product Sales Manager, EMEA

• Oct 2011 - Feb 2013

- Contracted new suppliers and managed existing supplier relationships within assigned destinations: Spain, Italy, Portugal, Greece, Croatia, Turkey and the Middle East.- Built strong partnerships with key suppliers, meeting with them in their destinations and at travel trade events and implementing marketing plans.- Worked with Marketing and Business Development teams to promote assigned destinations and products on the direct B2C sites, social media channels, newsletters and B2B network of partners.- Managed two members of staff. Show less

Junior Product Sales Manager Europe

• May 2011 - Sep 2011

- Contracted new suppliers and managed existing supplier relationships within assigned destinations: Spain, Portugal, Greece, Croatia, Lithuania, Slovenia and Russia.- Used CMS to manage content and pricing for tours within assigned destinations.- Performed most duties specified in Product Sales Manager position.

Sales and Events Manager

• Apr 2009 - May 2011

- Managed marketing communications and printed materials for membership and events.- Managed sponsorship and membership and events sales.- Represented the organisation at national and international trade fairs and events.- Managed two members of staff and reported to the Executive Director.

PA and Events Coordinator

• Oct 2008 - Apr 2009

- Managed the planning, organization and day-to-day co-ordination of events. - Acted as PA to Executive Director.- Promoted internally after 6 months in the position.

Events Coordinator

• Mar 2007 - Aug 2008

- Managed marketing communications and printed materials for assigned events. - Handled event registrations and enquiries from exhibitors, sponsors, speakers and visitors. - Involved in preparing bids for events and managed event logistics. - Managed marketing communications and printed materials for assigned events. - Handled event registrations and enquiries from exhibitors, sponsors, speakers and visitors. - Involved in preparing bids for events and managed event logistics.

Hotel Receptionist

• Sep 2006 - Mar 2007