Experience

scalewhale

• United States
• Advertising Services
• 1 - 100 Employee

• Co-Founder, CEO

  • Sep 2021 - Jun 2022



NZXT, Inc.

• United States
• Computer Hardware Manufacturing
• 200 - 300 Employee

• Senior Manager, Performance Marketing

  • Aug 2020 - Sep 2021

  Los Angeles, California, United States I built NZXT BLD's direct-to-consumer (D2C/DTC) demand gen marketing program through a combination of paid search, paid social, email marketing, and influencer programs while directly reporting to the Chief Revenue Officer. Starting from zero, I grew the program to average 15% monthly contribution to ecommerce operating profit in one year working with internal colleagues and external agencies managing a multiple seven-figure ad budget.

• Marketing Operations Manager

  • Mar 2020 - Aug 2020

  Los Angeles, California, United States Support NZXT's consumer marketing teams and help grow the NZXT BLD business line.



Tradecraft

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Entrepreneur In Residence

  • Jun 2019 - Jan 2020

  Teaching growth, mentoring members, and assisting with TC programs while working on a new project of my own.



Discord

• United States
• Software Development
• 700 & Above Employee

• Lead BD/Operations Analyst

  • Jun 2017 - Mar 2019

  Store Ops: - Created and executed quarterly content strategy for Discord Storefront property, including content placement, content calendar, and cross-functional marketing initiatives. - Built and managed games ingestion processes to ensure all game assets were delivered in a timely and complete fashion. - Worked post-launch to eliminate problems and streamline Store team operations, resulting in substantial increases in efficiency and turnaround time for game asset collection… Show more Store Ops: - Created and executed quarterly content strategy for Discord Storefront property, including content placement, content calendar, and cross-functional marketing initiatives. - Built and managed games ingestion processes to ensure all game assets were delivered in a timely and complete fashion. - Worked post-launch to eliminate problems and streamline Store team operations, resulting in substantial increases in efficiency and turnaround time for game asset collection, processing, and launch processes - Successfully built and executed experimentation program to improve core store engagement metrics and provide feedback to inform product and design team roadmaps - Worked cross-functionally to support multiple successful game campaign initiatives on the storefront, including the launch of Last Year: The Nightmare, Mad Machines Free Weekend, a horror-themed Valentine’s Day promotion, and HypeSquad tournaments for Minion Masters and King of the Hat Business Development/Sales Ops: - Worked with CMO and Senior BD team leaders to develop business strategy and set goals. - Managed pipeline operations for all BD programs, including the Discord Store and other internal business initiatives. - Coordinated cross-functionally with data and engineering teams to build all tools, processes, and reporting for BD program performance and goal tracking. - Identified game content opportunities for front-line BD people to lock down exciting and exclusive content for First on Discord and Discord Nitro programs. - Built store contract program to manage publisher/developer contracting, including the hiring of a new Contract Manager and the integration of OneDrive as a document collaboration tool. - Hired, managed, and trained one employee to take on previous role and responsibilities in Partnership Operations.

• Talent and Accounts Manager

  • Feb 2016 - Jun 2017

  San Francisco Bay Area - Worked side-by-side with Partnerships Manager and CMO to develop program strategy and goals. - Developed an industry-leading influencer program that added millions of users to the Discord platform. - Delivered massive ROI far below industry standard costs while managing a portfolio of top creator talent on Twitch and YouTube - Built and established all early-stage program tools, KPIs, and built initial tracking and performance reporting both at the front-line and executive… Show more - Worked side-by-side with Partnerships Manager and CMO to develop program strategy and goals. - Developed an industry-leading influencer program that added millions of users to the Discord platform. - Delivered massive ROI far below industry standard costs while managing a portfolio of top creator talent on Twitch and YouTube - Built and established all early-stage program tools, KPIs, and built initial tracking and performance reporting both at the front-line and executive level. - Pioneered content creator pipeline playbook and targeting methodologies still in use in the program today. - Conducted business calls, negotiations, and meetings in English, Spanish, and Mandarin Chinese. - Built and managed partner contract and payment processes to ensure timely payment and contract signature/renewals. - Managed relationships, contracting, and implementation of all third-party tools.



SnowShoe

• United States
• Software Development
• 1 - 100 Employee

• Head of Growth

  • May 2015 - Nov 2015

  San Francisco Bay Area Closed new business and increased funnel while running BD for Snowshoe. Helped implement new CRM software and BD processes leading to better funnel performance and response from leads. Built processes for growth and executed experiments that moved company closer to product/market fit by eliminating irrelevant ICPs. Hand-coded custom landing pages from templates with HTML, CSS, and Bootstrap. Wrote multiple blog posts that grew traffic on company blog and increased… Show more Closed new business and increased funnel while running BD for Snowshoe. Helped implement new CRM software and BD processes leading to better funnel performance and response from leads. Built processes for growth and executed experiments that moved company closer to product/market fit by eliminating irrelevant ICPs. Hand-coded custom landing pages from templates with HTML, CSS, and Bootstrap. Wrote multiple blog posts that grew traffic on company blog and increased sharing on social media. Show less



Tradecraft

• Growth

  • Jan 2015 - Mar 2015

  San Francisco Bay Area Honed core growth skills while consulting on projects with startups in San Francisco. Scoot Networks: - Implemented analytics dashboards and custom reporting while working on funnel optimization and new user acquisition. - Planned and executed targeted Facebook campaigns focused on new user acquisition. - Built CAC model to calculate cost for acquisition on a per channel basis Stealth Mobile App: - Managed cross-functional team of 7 UX and growth… Show more Honed core growth skills while consulting on projects with startups in San Francisco. Scoot Networks: - Implemented analytics dashboards and custom reporting while working on funnel optimization and new user acquisition. - Planned and executed targeted Facebook campaigns focused on new user acquisition. - Built CAC model to calculate cost for acquisition on a per channel basis Stealth Mobile App: - Managed cross-functional team of 7 UX and growth specialists. - Gained UX experience and impacted app product development while conducting user interviews in person and over the internet. - Built network of influencers on college campuses across the country to assist in user research. Show less



Beijing Python MeetUp

• Founder

  • May 2013 - Sep 2014

  Beijing City, China The Beijing Python MeetUp is a place for experienced professionals and new students of python to meet, connect, learn, and share. - Founded the MeetUp in 2013 with zero background in python to connect with experienced developers and new learners alike in Beijing. - Built MeetUp community from zero to over 200 members.



Beijing Dentsu

• China
• Advertising Services
• 1 - 100 Employee

• Senior Planning Manager

  • May 2013 - Aug 2014

  Beijing City, China Acted as market research analyst and strategist with focus on branding, positioning, and messaging for Lenovo corporate and smart phone products. - Lead project manager on Lenovo photoshoot with smart phone spokesman Kobe Bryant. Worked directly with international teams in Mandarin and English both on planning and onsite execution. - Collaborated with strategy, account, and creative teams to produce product branding and positioning for Lenovo X2 and Z2 smart phones. -… Show more Acted as market research analyst and strategist with focus on branding, positioning, and messaging for Lenovo corporate and smart phone products. - Lead project manager on Lenovo photoshoot with smart phone spokesman Kobe Bryant. Worked directly with international teams in Mandarin and English both on planning and onsite execution. - Collaborated with strategy, account, and creative teams to produce product branding and positioning for Lenovo X2 and Z2 smart phones. - Conducted internal research at Lenovo China interviewing executive team for large-scale corporate branding project. Show less



US Army

• United States
• Armed Forces
• 700 & Above Employee

• Sergeant

  • Jul 2005 - Aug 2013

  - Managed five subordinate soldiers; responsible for guaranteeing their success by monitoring physical fitness, health and wellness, medical readiness, training, and job performance. - Tasked with assisting soldiers in the unit with physical fitness and readiness. This includes developing training programs, weight-loss programs, and running exercise sessions. - Responsible for ensuring the safe loading and offloading of over $50,000 of mission critical equipment.



Ruder Finn

• United States
• Public Relations and Communications Services
• 400 - 500 Employee

• Senior Account Executive

  • Jan 2012 - May 2013

  Beijing, China - Planned and executed successful social media campaign which doubled all campaign KPIs while working with Visa China for their sponsorship of the London 2012 Olympic Games. - Developed new digital product offering for agency which lead directly to two new six-figure client projects. - Grew annual retainer contract for Ruder Finn while acting as account executive of the Visa China account. - Lead meetings with Visa China's agency partners and senior executives at the… Show more - Planned and executed successful social media campaign which doubled all campaign KPIs while working with Visa China for their sponsorship of the London 2012 Olympic Games. - Developed new digital product offering for agency which lead directly to two new six-figure client projects. - Grew annual retainer contract for Ruder Finn while acting as account executive of the Visa China account. - Lead meetings with Visa China's agency partners and senior executives at the country, regional and global level. Show less



3 Birds Marketing LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • May 2011 - Aug 2011

  Chapel Hill, NC Planned and executed social media strategy for multiple automotive clients. - Successfully converted negative customer experience into $20,000 in profit through reputation monitoring and quality customer service for automotive client.



Saagara

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Team Lead

  • Jul 2010 - Nov 2010

  Ann Arbor, MI - Established charitable partnership with Give An Hour; planned and executed successful "Healthy Veterans, Happy Families" social media campaign promoting PTSD awareness for Veterans Day 2010. - Researched and successfully implemented Saagara's email marketing program. - Leveraged emerging QR code technology to create memorable business cards, clothing, and marketing materials for the company. - Managed all social media and digital/online marketing for company and its… Show more - Established charitable partnership with Give An Hour; planned and executed successful "Healthy Veterans, Happy Families" social media campaign promoting PTSD awareness for Veterans Day 2010. - Researched and successfully implemented Saagara's email marketing program. - Leveraged emerging QR code technology to create memorable business cards, clothing, and marketing materials for the company. - Managed all social media and digital/online marketing for company and its award-winning mobile app, Pranayama

• Chinese Market Consultant

  • Apr 2010 - Jun 2010

  Provide translation and market research, identify new market opportunities, develop marketing and advertising strategies, China brand development.