Experience

EarthDaily Agro

• United States
• Software Development
• 1 - 100 Employee

• Senior Executive

  • Mar 2023 - Present

  • Business Development of solutions for agriculture insurance, credit, and agriculture commodities trading companies, based on climate and satellite imagery data & analytics. • Go-to-market management and digital growth strategy orchestration. • Business Development of solutions for agriculture insurance, credit, and agriculture commodities trading companies, based on climate and satellite imagery data & analytics. • Go-to-market management and digital growth strategy orchestration.



Yara International

• Norway
• Farming
• 700 & Above Employee

• Digital Director

  • Mar 2019 - May 2022

  • Creation and evaluation of new business models and validation of go-to-market strategies for digital agriculture SaaS solutions; • Growth marketing experiments and field sales strategy to serve customers and channels (cooperatives, resellers, and distributors in the agro market); • Digital services revenue strategy creation, leveraging fertilizer sales for soybean, corn, sugarcane, coffee, cotton, wheat, and high-value crops markets; • Strategic management of data strategy, generating business insights for market intelligence, carbon credits solutions, outcome business models, and solutions for exchanging data with partners; • Leadership of the organizational culture change process for the adoption of agile methodologies, with agile management of teams using Scrum (JIRA), maintaining high NPS rates in climate surveys; • Dimensioning and formation of highly diverse teams in a multicultural environment, with interactions with other countries such as Germany, Norway, Colombia, Argentina, and the United States. Show less



Farmtec Comercio e Serviços Ltda

• Brazil
• Machinery Manufacturing

• Director & Co-founder

  • Jul 2016 - Feb 2019

  • Startup owner focused on the use of Artificial Intelligence digital solutions to provide agriculture machinery (sprayers, spreaders and seeders) calibration services to minimize the waste of agricultural inputs (fertilizers, seeds and crop protection); • Creation of e-commerce for agriculture machinery, parts and inputs (seeds and fertilizers), managing logistics, payment gateways and pricing strategies; • Creation and commercialization of digital tools for the calibration of agricultural machines (tractors, seeders, sprayers, distributors, and combines), reducing machinery wasting by up to 18%; • Participation in acceleration and development programs for Startups (IBM, Bluefields); • Sales pipeline creation and CRO management (conversion rate optimization), enabling +R$1.5M in the first year of operation. Show less



Broadcom

• United States
• Semiconductor Manufacturing
• 700 & Above Employee

• Senior Sales Engineer

  • Jan 2013 - May 2016

  • Senior Sales Engineer, responsible for technical projects in Brazil and Latam, with sales of >USD 80M/year; • Project management of set-top boxes, cable modems, fiber optics (GPON), IoT and Wi-Fi reference designs; • Sales support for Brazilian cable and satellite TV operators (Claro, Sky); • Differentiation award for best sales engineer in the Americas (Q3'2015). • Senior Sales Engineer, responsible for technical projects in Brazil and Latam, with sales of >USD 80M/year; • Project management of set-top boxes, cable modems, fiber optics (GPON), IoT and Wi-Fi reference designs; • Sales support for Brazilian cable and satellite TV operators (Claro, Sky); • Differentiation award for best sales engineer in the Americas (Q3'2015).



Brudden Equipamentos Ltda.

• Brazil
• Machinery Manufacturing
• 100 - 200 Employee

• Senior Electronic Engineer

  • May 2007 - Dec 2012

  • Project manager of HW and SW solutions for use in the areas of healthcare and agriculture, coordinating multi-cultural teams (Brazil, USA, Taiwan); • Product and Project management of cloud solutions (MySQL, HTML, CSS, .Net) and mobile applications (iOS, Android), using agile methodologies and productivity tools (Scrum, Kanban); • Digital product management and product strategy; • Digital transformation of products and industrial processes. • Project manager of HW and SW solutions for use in the areas of healthcare and agriculture, coordinating multi-cultural teams (Brazil, USA, Taiwan); • Product and Project management of cloud solutions (MySQL, HTML, CSS, .Net) and mobile applications (iOS, Android), using agile methodologies and productivity tools (Scrum, Kanban); • Digital product management and product strategy; • Digital transformation of products and industrial processes.



Siemens

• Germany
• Automation Machinery Manufacturing
• 700 & Above Employee

• Senior Product Engineer

  • Aug 2005 - Mar 2007

  • Technical sales product consultant for mobile network operators (TIM, Claro, Oi, Vivo), focusing on IP value-added services; • Management of RFIs, RFQs, and creation of value propositions for 3G/4G cellular networks. • Technical sales product consultant for mobile network operators (TIM, Claro, Oi, Vivo), focusing on IP value-added services; • Management of RFIs, RFQs, and creation of value propositions for 3G/4G cellular networks.



Genius Instituto de Tecnologia

• Brazil
• Software Development
• 1 - 100 Employee

• Research Software Engineer

  • Feb 2002 - Aug 2005

  • Development of embedded software for cell phones. Specification, testing and development of Java APIs (J2ME), JSRs specifications and tests with JUnit framework; • Technical and economical feasibility studies of projects for telecommunications, including mobile phone location services, speech recognition and digital TV. • Development of embedded software for cell phones. Specification, testing and development of Java APIs (J2ME), JSRs specifications and tests with JUnit framework; • Technical and economical feasibility studies of projects for telecommunications, including mobile phone location services, speech recognition and digital TV.