Head of PIM

• Jan 2023 - Present

Director IR & Marketing

• Jan 2022 - Dec 2022

SHT is keeping it cool in a sustainable way. Cooling down electronical devices efficiently with high performance and low environmental impact. Graphene is our solution to make it cool. https://smarthightech.com/ https://frostsheet.com/ #smarthightech #frostsheet #graphene #cooling #heatspreading SHT is keeping it cool in a sustainable way. Cooling down electronical devices efficiently with high performance and low environmental impact. Graphene is our solution to make it cool. https://smarthightech.com/ https://frostsheet.com/ #smarthightech #frostsheet #graphene #cooling #heatspreading

Digital Project Manager

• Jun 2021 - Jan 2022

Zooma exists to drive companies to use online and digital as a core part of their business so they can achieve their desired business results. I am project managing B2B companies in the digital marketing field aspiring to help our customer in getting digitalized and embrace transformation and change to be proactively prepared to stay competitive and relevant. Zooma exists to drive companies to use online and digital as a core part of their business so they can achieve their desired business results. I am project managing B2B companies in the digital marketing field aspiring to help our customer in getting digitalized and embrace transformation and change to be proactively prepared to stay competitive and relevant.

Marketing Director diPulse/NMES Group

• May 2020 - Jun 2021

diPulse Smartskin uses Neuro Muscular Electrical Stimulation (NMES) to provide more than just performance enhancement. The wireless, app-controlled Smart product combines muscle stimulation, professional training experience, textile science, and state-of-the-art engineering. https://www.dipulse.com/ #dipulse #ems #nmes #tens #sport #fitness #rehab #innovation diPulse Smartskin uses Neuro Muscular Electrical Stimulation (NMES) to provide more than just performance enhancement. The wireless, app-controlled Smart product combines muscle stimulation, professional training experience, textile science, and state-of-the-art engineering. https://www.dipulse.com/ #dipulse #ems #nmes #tens #sport #fitness #rehab #innovation

Inbound Marketing & Social Media Manager (acting, covering a parental leave)

• Dec 2019 - May 2020

SEM, SEO, SEA paid and organic SoMe, paid and organic Nordics and Baltics regions #husqvarna #robotics #automower #lawnmower #chainsaw #powersaw SEM, SEO, SEA paid and organic SoMe, paid and organic Nordics and Baltics regions #husqvarna #robotics #automower #lawnmower #chainsaw #powersaw

Senior Manager Marketing Requirements/Best buddy

• Nov 2017 - Dec 2019

Focus on bringing people together and cater for a great collaboration. I was “connecting the dots” between marketing and IT/Digital and I succeeded in establishing an understanding of each other’s focus areas, challenges and opportunities. A lot of focus was on agile ways of working and iterative learnings. I also brought our branding department to IT to strengthen the brand engagement and increase the understanding of what and how we communicate digitally. In my last six months at Volvo Cars, I got the opportunity to also take on a role as Communication Launch Manager of the Lifecycle Program cars which was a great widening of my product knowledge and the total business offering. Show less

Digital Communications Manager / Product Owner VolvoTrucks.com Global

• Jan 2016 - Dec 2017

In this role I was working with our website content, I was responsible for our global website (www.volvotrucks.com/global) and I was working with new initiatives such as marketing automation/lead generation as well as prototyping projects to improve our qualitative web presence moving forward.

Brand Strategist & Business Development Manager

• May 2012 - Dec 2016

Strategic projects and planning, mainly in projects such as:- Volvo Group Strategic Objectives setting the strategy towards 2015- Volvo Trucks Sales and Marketing Plan part of the long term planning towards 2018- Brand Positioning project focusing on our multi-branded strategy from an image, product and price point of view both short term and long term- Brand localization project aiming at tailor-making the brand for the different markets at the same time as securing as much global harmonisation as possible.In addition to this I spent approximately half of my time as a business office role supporting the Senior Vice President of Volvo Trucks Global Brand (and his management team) with among other things presentations in C-suites contexts. Show less

Communications & Competence Manager

• Oct 2014 - Dec 2015

I widened my knowledge in the services/"soft offers" area. This was an interesting challenge in a new context of the automotive area in which I learnt a lot about aftermarket and soft offers, connectivity, mobility etc.

Marketing Manager Area Northern Africa & Middle East

• Jan 2010 - May 2012

Key achievement in this role was a product launch journey that started with an internal event in a quarry in Sweden to set the scene and visualise our ambitions. This proved to work out extremely well in reality so a little bit more than a year later we could conclude a successful journey with localcally customised events in many different markets throughout our region. Launch events were held in: Algeria, UAE, Egypt, Qatar, Saudi Arabia, Morocco and Angola. The new product has been well received by customers, prospects and media. Beyond all our expectations so it has been fun, interesting and a great success. Show less

Marketing Communications Manager

• Aug 2008 - Mar 2010

My role in South Africa was to have the overall responsibility of of all marketing communication related work and activities for the Volvo Trucks brand. This covered printed matters, exhibitions & events, PR, sponsorship, online/digital, internal brand engagement etc. We also successfullly introduced new products into the South African market through the retail network in nine different geographic locations. Also we successfully hosted the Volvo Ocean Race stopover in Cape Town in November 2008.

Online Communications Manager / Product owner web, intranet and extranet

• Jan 2006 - Dec 2008

As Online Communications Manager I was responsible for coordinating the online resources according to an online strategy and plan, incorporating guidelines and support mainly markets/countries/regions but to some extent also to headquarter functions. Based on requirements and business case develop a coherent structured way of working with all division related communication on the web. (Internet, Intranet & Extranet).Main achievement: improved our web presence quality and geographical spread heavily. Show less

Project Leader website rollout / Product Owner Volvo CE Region International markets/countries

• Mar 2004 - Dec 2005

Project manager of website roll-out for importers/dealers of Volvo Construction Equipment. Marketing, training, and sell-in of CMS system for global brand consisteny and accurate information about the prouduct offerings. Achieved a web presence in 30+ new markets for dealers of Volvo Construction Equipment across continents (example markets: Russia, UAE, Brazil, Japan, Mexico, Australia, South Africa, India). Project manager of website roll-out for importers/dealers of Volvo Construction Equipment. Marketing, training, and sell-in of CMS system for global brand consisteny and accurate information about the prouduct offerings. Achieved a web presence in 30+ new markets for dealers of Volvo Construction Equipment across continents (example markets: Russia, UAE, Brazil, Japan, Mexico, Australia, South Africa, India).