Experience

Women Alliance Group

• China
• Non-profit Organizations
• 1 - 100 Employee

• Co-Founder and General Manager

  • Jul 2020 - Present



公众号：AthenaYan；Podcast: 自我进化论

• Influncer

  • Jan 2017 - Present



McKinsey & Company

• Business Consulting and Services
• 700 & Above Employee

• Greater China All-In, Diversity & Inclusion Manager

  • Sep 2020 - Apr 2021



McKinsey & Company

• Business Consulting and Services
• 700 & Above Employee

• Business Analyst

  • Jul 2017 - Jun 2020



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• MKT Summer Intern

  • Jul 2016 - Sep 2016

  Project owner of “Head and Shoulder’s Male Users Acquisition Plan” Finished comprehensive men shampoo market landscape analysis and identified purchase barriers of H&S Men via media spending, distribution, pricing and promotion strategy analysis Deep dived Unicom mobile big data, analyzed male users’ digital behavior and identified opportunities on digital Finished new users acquisition plan including product design, media spending,channel distribution, pricing and promotion strategy Show less



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Consulting Summer Intern

  • Jul 2015 - Sep 2015

  Participated in a Strategy Project for a bank in Guangdong. Conducted profitability analysis and identified profitability constraints Co-developed a model to evaluate 94 sub financial institutions and classified them Categorized different groups of clients and developed the distribution report of clients’ needs in 21 cities. Analyzed client’s IT system and visualized the framework via MS Visio Participated in a Strategy Project for a bank in Guangdong. Conducted profitability analysis and identified profitability constraints Co-developed a model to evaluate 94 sub financial institutions and classified them Categorized different groups of clients and developed the distribution report of clients’ needs in 21 cities. Analyzed client’s IT system and visualized the framework via MS Visio