Experience

Leadtime

• Denmark
• Advertising Services
• 1 - 100 Employee

• Head of Social

  • Apr 2023 - Present



www.dinbadedragt.dk

• Owner

  • Jun 2020 - Present

  For several years I have worked with relatively large brands, but how do you build something yourself from scratch? I wanted to find out, and after some time I got the idea to start the web shop www.dinbadedragt.dk, which sells unique swimwear and design your own swimwear. A niche that I could not see others had worked with, and therefore I want to see if the potential is there, or if it is just an idea that should have remained in the drawer. For several years I have worked with relatively large brands, but how do you build something yourself from scratch? I wanted to find out, and after some time I got the idea to start the web shop www.dinbadedragt.dk, which sells unique swimwear and design your own swimwear. A niche that I could not see others had worked with, and therefore I want to see if the potential is there, or if it is just an idea that should have remained in the drawer.



Unisport A/S

• Denmark
• Sporting Goods
• 100 - 200 Employee

• Growth Coordinator

  • Feb 2022 - Feb 2023

  Unisport is one of Europe's largest retailers of football equipment. I was a Swiss Army knife in the marketing department with many different tasks. I was responsible for the launch of the Unisport Tastemaker program (influencer program), wrote press releases, did SEO and was in charge of contact with Liverpool F.C., Holdet.dk, football agents and many other partners both internally and externally. Unisport is one of Europe's largest retailers of football equipment. I was a Swiss Army knife in the marketing department with many different tasks. I was responsible for the launch of the Unisport Tastemaker program (influencer program), wrote press releases, did SEO and was in charge of contact with Liverpool F.C., Holdet.dk, football agents and many other partners both internally and externally.



Salus Group Oy

• Finland
• Financial Services
• 1 - 100 Employee

• Facebook Ad Manager

  • Apr 2019 - Dec 2021

  I am responsible for the daily operation of social channels with a strong focus on conversions and growth. It must pay to have a digital presence. Therefore, various campaigns are continuously adjusted, tested, given a boost or shut down completely. Salus Group has a Nordic setup, so it is my task to make social work in both Denmark, Norway and Finland. I have developed the Salus Group's digital strategy, and am personally responsible for ideas for and processing images, videos, animations and copy for various pieces of content. I made a brand book for all the different brands, so that there is an identical expression in everything we present digitally. I also work with native advertising/advertorials for e.g. Ekstra Bladet, as well as various articles for SEO, so that my journalism is kept up to date. Show less



Very Patchwork

• Head of Community Management

  • Jan 2016 - Nov 2018

  I have several years of experience in developing and coordinating various strategies and campaigns for larger companies on social media platforms, as well as targeting and reviewing campaigns and retainers through insights, so we continue to be relevant to the target audience.I worked with many different FMCG brands on both retainer and campaign level. At the same time it was my responsibility that all the other teams were aligned with current procedures and up to date on the latest social news.I loved the different tasks that kept heading in my direction and helping others to get better at doing theirs . Show less

• Project Coordinator

  • May 2015 - Dec 2015

  I handled a variety of different clients together with a project manager and a planner.I have developed, published, targeted and reported back to the clients about the progress and end result of their campaigns or monthly calendars.It was also my responsibility what procedures ran as smooth as possible in a rapid growing company.

• Community Manager

  • Oct 2014 - Apr 2015

  I was responsible for community management for 35+ brands.



www.badminton-nyt.dk

• Webmaster

  • Apr 2012 - Aug 2015

  - Making sure the website was up to date - Opdatering badminton results from around the world - Handled bloggers - Written smaller articles - Made sure advertisers had the right banners on the page. - Making sure the website was up to date - Opdatering badminton results from around the world - Handled bloggers - Written smaller articles - Made sure advertisers had the right banners on the page.



Badmintonshoppen.dk

• Social Media Manager

  • Apr 2012 - Aug 2015

  I made sure badmintonshoppen.dk was up to date on Facebook. It was back in the days when you could reach people with organic content, so we told them about everything from new products in the webshop, news from badminton-nyt, different competitions and loads of other stuff. I made sure badmintonshoppen.dk was up to date on Facebook. It was back in the days when you could reach people with organic content, so we told them about everything from new products in the webshop, news from badminton-nyt, different competitions and loads of other stuff.



Ministry of Foreign Affairs of Denmark

• Denmark
• International Affairs
• 700 & Above Employee

• Social Media Assistant - www.denmark.dk

  • Feb 2013 - Aug 2014

  Denmark.dk is the official website of Denmark. I oversaw all their social media platforms, newsletters to the embassies and the blogger community. The main Facebook page was at some point in the top 10 of pages in Denmark with most fans. Back when it still was possible to reach people without paying for it.I was also in charge of video production. I have produced a variety of smaller videos from idea to end product.I also replied to many different mails. See one of the answers in the link. Show less

• Journalistpraktikant

  • Aug 2012 - Jan 2013

  Videojournalist på www.video.denmark.dk



Nordea

• Finland
• Banking
• 700 & Above Employee

• Assistant at Credit & Risk, Collection - Nordea Finans

  • Jun 2013 - Jul 2014



Experimentarium

• Entertainment
• 1 - 100 Employee

• Journalistpraktikant

  • Aug 2011 - Jul 2012

  Videojournalist både internt og eksternt. Har lavet videoer for både Lundbeck Fond Lectures, Københavns Universitet samt flere interne videoer til udstillinger. Radioindslag til 'Den 3. planet fra Solen'. Mindre artikler til Weekendavisen. Videojournalist både internt og eksternt. Har lavet videoer for både Lundbeck Fond Lectures, Københavns Universitet samt flere interne videoer til udstillinger. Radioindslag til 'Den 3. planet fra Solen'. Mindre artikler til Weekendavisen.



Badminton Danmark

• Denmark
• Spectator Sports
• 1 - 100 Employee

• Skribent

  • Feb 2010 - Sep 2010

  Artikler, interview og eventdækning. Artikler, interview og eventdækning.



Nordea

• Finland
• Banking
• 700 & Above Employee

• Detailservice Supporter - Nordea Finans

  • Apr 2006 - Jan 2010

  Support af både forhandlere og kunder Support af både forhandlere og kunder