Matt Lakey
Head of Digital Transformation & Performance at Wyatt International- Claim this Profile
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Bio
Joseph Worrall
Matt is rare talent in the world of SEO. His knowledge of the subject is vast and his practical grasp of how to carry out successful SEO campaigns is unmatched. What’s more, Matt is a ‘big picture’ guy, thinking strategically at every stage of a project and advising clients to the best of his substantial ability. What sets Matt apart from other SEO experts is his admirable talent for explaining SEO to the uninitiated. Matt has ably demonstrated his capacity for demystifying this complex subject while showing the positives of a sound SEO strategy on a number of occasions across client-facing situations, including training sessions, presentations and new business meetings. In short, Matt combines a litany of difficult-to-master skills to incredible effect and impresses both colleagues and clients alike. He is always a pleasure to work with and has always been a charming and positive addition to the office.
Joseph Worrall
Matt is rare talent in the world of SEO. His knowledge of the subject is vast and his practical grasp of how to carry out successful SEO campaigns is unmatched. What’s more, Matt is a ‘big picture’ guy, thinking strategically at every stage of a project and advising clients to the best of his substantial ability. What sets Matt apart from other SEO experts is his admirable talent for explaining SEO to the uninitiated. Matt has ably demonstrated his capacity for demystifying this complex subject while showing the positives of a sound SEO strategy on a number of occasions across client-facing situations, including training sessions, presentations and new business meetings. In short, Matt combines a litany of difficult-to-master skills to incredible effect and impresses both colleagues and clients alike. He is always a pleasure to work with and has always been a charming and positive addition to the office.
Joseph Worrall
Matt is rare talent in the world of SEO. His knowledge of the subject is vast and his practical grasp of how to carry out successful SEO campaigns is unmatched. What’s more, Matt is a ‘big picture’ guy, thinking strategically at every stage of a project and advising clients to the best of his substantial ability. What sets Matt apart from other SEO experts is his admirable talent for explaining SEO to the uninitiated. Matt has ably demonstrated his capacity for demystifying this complex subject while showing the positives of a sound SEO strategy on a number of occasions across client-facing situations, including training sessions, presentations and new business meetings. In short, Matt combines a litany of difficult-to-master skills to incredible effect and impresses both colleagues and clients alike. He is always a pleasure to work with and has always been a charming and positive addition to the office.
Joseph Worrall
Matt is rare talent in the world of SEO. His knowledge of the subject is vast and his practical grasp of how to carry out successful SEO campaigns is unmatched. What’s more, Matt is a ‘big picture’ guy, thinking strategically at every stage of a project and advising clients to the best of his substantial ability. What sets Matt apart from other SEO experts is his admirable talent for explaining SEO to the uninitiated. Matt has ably demonstrated his capacity for demystifying this complex subject while showing the positives of a sound SEO strategy on a number of occasions across client-facing situations, including training sessions, presentations and new business meetings. In short, Matt combines a litany of difficult-to-master skills to incredible effect and impresses both colleagues and clients alike. He is always a pleasure to work with and has always been a charming and positive addition to the office.
Experience
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Wyatt International
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Head of Digital Transformation & Performance
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Oct 2021 - Present
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UM Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Senior SEO Account Director
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Jan 2020 - Oct 2021
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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SEO Account Director
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Apr 2017 - Jan 2020
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Senior SEO Manager
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Dec 2014 - Apr 2017
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Digital Media Manager
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Jul 2014 - Dec 2014
Digital Media Manager specialising in SEO, CRO and Search marketing.
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Freestyle
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Content, search and social specialist
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Oct 2010 - Aug 2014
A specialist in Search Engine Optimisation and Digital marketing with a particular focus on SEO, SEM, Digital and Web Analytics, Digital Content and Social Media. (and lots of other things that get capital lettered for no reason!) ;)
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Information Architect
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Mar 2010 - Oct 2010
Information ArchitectureWireframingUser JourneysPersona work and testingDesign and scope for digital projectsStructural and flow design
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Upland Rant & Rave
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United States
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Software Development
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1 - 100 Employee
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Marketing Media Executive
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Sep 2007 - Mar 2010
Web designContent managementAsset creationGraphic designCMS managementDigital marketingDigital Lead generationAnalyticsPPC
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Client Development/Account Manager
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Apr 2001 - Sep 2007
Create new business opportunitiesManage retainer workGrow multiple revenue streamsStrengthen client relationships with key accounts
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Sales
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1998 - 2000
Sales and marketing Sales and marketing
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Education
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1995 - 1998
Manchester Metropolitan University
Bsc(Hons) Pyschology, Psychology
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