Leah Bailey
Director of Strategy Operations at AdCellerant- Claim this Profile
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Topline Score
Bio
Mikhail (Kaila) Parker
Leah is an invaluable resource with her knowledge base around DSP's, tracking tactics & capabilities within a wide range of digital mediums. Beyond that she is a beam of sunshine in the day to day grind; steady in her positive outlook, which is infectious to those around her. Leah is always happy to help a teammate wherever possible and is a wonderful leader and mentor to everyone in the department, whether they are direct reports or not. She constantly rises above and beyond the call of her role and essential job functions & would be a wonderful asset to any media team!
Tom Heaton
I had the pleasure of working with Leah as she assessed situational challenges in the floor, developed solutions and lead the department forward in a positive manner. She is exceptional in her pragmatic and organized approach to streamlining an overflowing plate of responsibilities in both internal and external business relationships and team management. I’ve greatly appreciated Leah’s focus on constantly learning and striving for betterment of her skill sets as well as those around her. She is a great asset for any company she works with.
Mikhail (Kaila) Parker
Leah is an invaluable resource with her knowledge base around DSP's, tracking tactics & capabilities within a wide range of digital mediums. Beyond that she is a beam of sunshine in the day to day grind; steady in her positive outlook, which is infectious to those around her. Leah is always happy to help a teammate wherever possible and is a wonderful leader and mentor to everyone in the department, whether they are direct reports or not. She constantly rises above and beyond the call of her role and essential job functions & would be a wonderful asset to any media team!
Tom Heaton
I had the pleasure of working with Leah as she assessed situational challenges in the floor, developed solutions and lead the department forward in a positive manner. She is exceptional in her pragmatic and organized approach to streamlining an overflowing plate of responsibilities in both internal and external business relationships and team management. I’ve greatly appreciated Leah’s focus on constantly learning and striving for betterment of her skill sets as well as those around her. She is a great asset for any company she works with.
Mikhail (Kaila) Parker
Leah is an invaluable resource with her knowledge base around DSP's, tracking tactics & capabilities within a wide range of digital mediums. Beyond that she is a beam of sunshine in the day to day grind; steady in her positive outlook, which is infectious to those around her. Leah is always happy to help a teammate wherever possible and is a wonderful leader and mentor to everyone in the department, whether they are direct reports or not. She constantly rises above and beyond the call of her role and essential job functions & would be a wonderful asset to any media team!
Tom Heaton
I had the pleasure of working with Leah as she assessed situational challenges in the floor, developed solutions and lead the department forward in a positive manner. She is exceptional in her pragmatic and organized approach to streamlining an overflowing plate of responsibilities in both internal and external business relationships and team management. I’ve greatly appreciated Leah’s focus on constantly learning and striving for betterment of her skill sets as well as those around her. She is a great asset for any company she works with.
Mikhail (Kaila) Parker
Leah is an invaluable resource with her knowledge base around DSP's, tracking tactics & capabilities within a wide range of digital mediums. Beyond that she is a beam of sunshine in the day to day grind; steady in her positive outlook, which is infectious to those around her. Leah is always happy to help a teammate wherever possible and is a wonderful leader and mentor to everyone in the department, whether they are direct reports or not. She constantly rises above and beyond the call of her role and essential job functions & would be a wonderful asset to any media team!
Tom Heaton
I had the pleasure of working with Leah as she assessed situational challenges in the floor, developed solutions and lead the department forward in a positive manner. She is exceptional in her pragmatic and organized approach to streamlining an overflowing plate of responsibilities in both internal and external business relationships and team management. I’ve greatly appreciated Leah’s focus on constantly learning and striving for betterment of her skill sets as well as those around her. She is a great asset for any company she works with.
Credentials
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Groundtruth Mobile Certification
GroundTruthApr, 2019- Nov, 2024 -
Google Ads Display Certification
GoogleFeb, 2020- Nov, 2024 -
Google Ads Search Certification
GoogleFeb, 2020- Nov, 2024 -
Google Ads Video Certification
GoogleFeb, 2020- Nov, 2024 -
Google Shopping Ads Certification
GoogleFeb, 2020- Nov, 2024 -
Sponsored Ads Accreditation
AmazonJul, 2019- Nov, 2024
Experience
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AdCellerant
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United States
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Advertising Services
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100 - 200 Employee
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Director of Strategy Operations
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Aug 2022 - Present
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Techint Labs
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United States
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Advertising Services
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1 - 100 Employee
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Director Of Operations
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Oct 2021 - Nov 2022
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Strategic Campaign Manager
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Jun 2019 - Oct 2021
Identify, evaluate, and develop operating strategies, implement process improvements, and perform a thorough analysis to achieve client objectives.Key Accomplishments: • Strategize and implement advertising efforts to accomplish client goals. Focused on conversion based performances with a return on ad spend of 3X or more.• Product vetting and implementing to expand the opportunities to reach client results.
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The Denver Post
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United States
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Book and Periodical Publishing
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200 - 300 Employee
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Digital Operations & Client Services Manager
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Apr 2017 - Jun 2019
Identify, evaluate, and develop operating strategies, implement process improvements, and perform thorough analysis to achieve company and client objectives.Key Accomplishments: • Discover new platforms for undersold product, increasing value and revenue $5K/month.• Effective training and mentoring of team resulting in decrease in team error rate from 5% to 1.5% in less than a year. • Continuously audit team and company error rate, create and adapt solutions for process inefficiencies through analysis of the data, increasing revenue over $10k.• Leads strategist team to tell the clients story through data analysis, creating optimizations that are unique to the clients campaign goals.• Maintain a client retention rate of 85%. Show less
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Lead of Digital Advertising Operations
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Apr 2015 - Apr 2017
Designed and implemented the Ad Operations team and managed 5+ individuals. Spearheaded the creation of blogs, display advertising, mobile marketing, email marketing, and social media content for over 100 clients/month.Key Accomplishments: • Strategically and creatively led sales team and customized marketing campaigns to meet client goals. • Utilized error rates and KPI’s to measure success, averaged 150 campaigns/month and increased average to 700 campaigns/month in less than a year. Show less
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Digital Account Manager
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Jul 2014 - Apr 2015
• I worked with the Entertainment, Retail, Real Estate and Marijuana teams on digital strategy and created specialized reports to show progress.• Recommendations on optimizations and upsells were made to align with the client goals.
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Comcast Spotlight
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United States
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Advertising Services
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700 & Above Employee
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Digital Ad Operations
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May 2012 - Jul 2014
Delivered exceptional customer service for internal/external clients and supported over 60 account executives in daily operations. Developed and implemented policies improving sales floor and operations team efficiencies. Key Accomplishments: •Trained over 45 co-workers on new and existing operation workflows, policies and standard procedures. •Managed 60+ Account Executives, with competing priorities, and processed 400+ orders/month via Salesforce. •Received GEM award in recognition of going “above and beyond”. . Show less
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Education
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2008 - 2012
Florida State University
Bachelor of Science (B.S.), Media/Communications
Community
