Experience

Entrepreneurs Circle

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Coach

  • Mar 2020 - Present

  Helping business owners achieve more than they ever thought possible ! Helping business owners achieve more than they ever thought possible !



CVS Group Plc

• United Kingdom
• Veterinary
• 700 & Above Employee

• Regional Sales and Marketing Manager

  • Jun 2017 - Jan 2020

  In this role I provided marketing support to over 500 individually branded veterinary practice sites across SA, Farm & Equine covering UK, ROI and NL. Alongside practice support, I was also involved in product marketing for the Horse Health Programme (HHP) plan and the Healthy Pet Club (HPC). I also provided social media training for practice teams through face to face, online and/or webinar. training sessions. Oversaw the creation of support materials and further training modules to assist practice teams. Other areas of responsibility included management of content calendar for Farm & Equine species across multiple channels; social, web and print. Attended and created opportunities to increase visibility for each species division at external events such as London Vet Show and BEVA and other smaller veterinary events. Sought out and collaborated with external governing agencies and charities such as BHS, AHDB, Red Tractor, BVD Free and Redwings to ensure all content plans are integrated with broader industry media strategy.



Grandstand Media Ltd

• United Kingdom
• Events Services
• 1 - 100 Employee

• Marketing Manager

  • Jan 2016 - Sep 2016

  Managed a dedicated and driven team to drive ticket sales and promote two of the UK's top equestrian events; Horse Of The Year Show and the British Showjumping National Championships. ♦ Created & executed marketing, communications & promotional strategies for Grandstand Media events ♦ Raised public awareness & visibility for Horse of the Year Show & British Show Jumping National Championships ♦ Accountable for editorial direction, market analysis, press communications, CRM, brand development & positioning ♦ Managed Marketing budget of £250K, reporting on effectiveness of allocated spend, increasing/decreasing as necessary ♦ Led & developed a marketing team to deliver digital & direct campaigns to maximise visitor numbers & ticket sales ♦ Influenced MD decisions to increase budgets to develop and deliver strategic initiatives to increase audience reach ♦ Reached over 1.8m people via online strategic local & international partnerships to benefit the brand ♦ Collaborated with sales teams, sponsors, & exhibitors to maximise routes to market & event success ♦ Measured performance against goals & gathered feedback; reviewing data & implementing actions/lessons learned ♦ Successfully organised HOYS Press Launch in central Birmingham with renowned stage production Mamma Mia! ♦ Engaged frequently with local TV & media enhancing event promotion and awareness ♦ Brand ambassador; continuously strengthening the brand identity, personality, position, values and vision ♦ Continually investigated means to streamline costs and save money on advertising, print and merchandise ♦ Oversaw Press & PR responsibilities; media contracts and partnership development ♦ Idea’s generator; continuously looking at new idea’s to generate income and awareness of events ♦ Improved online reach through digital marketing & social media; incorporating Instagram and blogs



Calvey's of Achill

• Keel Achill Co Mayo Ireland

• Marketing Consultant

  • Jan 2006 - Dec 2015

  Family Business - Competently managed agriculture-based enterprises and hospitality in the Tourism sector. Involved in the business management, financial control, marketing and promotion, business strategy and staff management. Understood the difficulties in running an economically viable seasonal business. Family Business - Competently managed agriculture-based enterprises and hospitality in the Tourism sector. Involved in the business management, financial control, marketing and promotion, business strategy and staff management. Understood the difficulties in running an economically viable seasonal business.



Calvey's Equestrian Homestay Holiday Centre

• Keel, Achill, Westport, Co Mayo Ireland

• Equestrian Centre Owner

  • Jul 2006 - Sep 2015

  Own and manage busy seasonal equestrian holiday centre located on beautiful Achill Island. Generate new ideas and facilitate change, retain and attract customers through effective communication. Provide a welcoming and fun experience, branding and positioning the business in line with other activity providers and equestrian centers, develop an effective Marketing Mix by identifying gaps in the markets. Optimise on-line tools such as social media; Facebook, Twitter, Google by updating daily with inspirational photographs and compliments from customers about our service. Seek out new markets by partnering with other European language schools and implement effective marketing and sales strategy for maximum commercial gains. Dexterously retain the business up to date with market sector developments and increases the adventure tourism and ahead of competitors through ongoing careful competitor analysis. Accurately compile business proposals and plans for grant aid applications, facilitate in the extensive Feasibility Study in conjunction with external agency for €1.5m project seeking Fáilte Ireland funding in 2009. Introduced 'Homestay' Packages for International students. Activity package includes horse riding, water sports, traditional music, whale and dolphin watching excursions, day trips, nature walks and agricultural show participation. Actively work with Irish TV Production Company to produce ‘A Year in Achill’. Effective participate in the marketing and communication efforts. Resulted Centre is now feature as one of the three main businesses in the four part TV series. Found the idea and brought to life the 'Give It a Go' Activity Event held annually in June. Fellow Activity Centers in the area provide their services for free, giving the customer a taster session. Hugely popular and successful event attracting several hundred new customers to the island.



Southwest Mayo Development Company

• Newport, Estport, Co Mayo Ireland

• Marketing Communications Consultant

  • Jan 2010 - Dec 2014

  Participate in the panel of business mentors providing consultancy services in Tourism and Agri-Business. Efficiently mentor and advise financial aid for new projects to client on a one to one basis. Provide guidance for business plans, grant application forms, product placement, marketing strategies and practical business. Participate in the panel of business mentors providing consultancy services in Tourism and Agri-Business. Efficiently mentor and advise financial aid for new projects to client on a one to one basis. Provide guidance for business plans, grant application forms, product placement, marketing strategies and practical business.



Achill Tourism

• Ireland
• Travel Arrangements
• 1 - 100 Employee

• Voluntary Committee Member and Director

  • Jan 2010 - Jan 2013

  Produced 5 year Marketing Plan for Achill Tourism and compiled a blueprint paper on Achill’s Outdoor Environment, incorporating wildlife, SAC’s, Heritage and future recommendations for outdoor facilities. Founded the idea and brought to life the 'Give It a Go' Activity Event held annually in June. Represented the organisation at events such as `The Adventure Show` at the RDS and the annual 2 Day Adventure Conference hosted by Fáilte Ireland. Represented the organisation at events such as `The Adventure Show` at the RDS and the annual 2 Day Adventure Conference hosted by Fáilte Ireland.



Dominion Racing Ltd.

• Hob Hill Farm, Portway,Birmingham UK

• Racing Office Manager

  • Jun 2003 - Dec 2005

  Actively managed a horse racing yard with 80+ horses in training, a workforce of 32 and a demanding and diverse customer base, £1.2m annual turnover. Participated in the management of all racing administration (race entries, declarations, booking of jockeys, arranging racehorse transport to racetrack, ground updates, and staff allocations). Adeptly designed, built and maintained of the company’s website and the capably managed all internal and external communications including email and written correspondence, call handling, press and owner communications in timely manner. Researched market trends and changing demand to advice and guide business development activities. Developed and implemented of HR policies, procedures, employee relations and training programmes. Managed and organized events of over 100 racehorse owners and clients. Communicated and ensured commitment to the company’s vision, the brand and best practice.



National Grid

• United Kingdom
• Utilities
• 700 & Above Employee

• Service Delivery Analyst

  • Oct 2000 - May 2003

  Dutifully provided administrative support to the Manager as well as assisted in the delivery of I.T services in line with the requirements of The Lattice Group comprising of eight medium sized business units. Efficaciously provided Information Systems (IS) Helpdesk support, maintained IS security, managed IS procurement as well as implemented and developed disaster recovery measures and systems to ensure business continuity at all times. Ensured business continuity by troubleshooting and monitoring service designed systems. Developed and maintained the Group IS website in efficient manner.