Experience

Flexion

• United Kingdom
• Wireless Services
• 1 - 100 Employee

• Games Manager

  • Sep 2022 - Present



Freelancing (Self Employed)

• China

• Social Media Manager

  • Sep 2019 - Jan 2021

  • Successfully assisted 10 e-commerce businesses in building up their social media accounts with a 30%-50% monthly increase rate. • Created captivating content for an organisation’s social media accounts, which includes writing articles, making picture posts, and creating video content on Facebook, Instagram, YouTube, and TikTok. • Researched and collected data to create an influencer database. Liaised and built lasting relationships with influencers, assisting them with producing, reviewing content, and evaluating their performance. • Experienced in using a range of Social & Influencer tools; Klear, Traackr, Upfluence, Hootsuite Show less



BIGO

• Singapore
• Software Development
• 700 & Above Employee

• Product Operations Manager

  • Jul 2018 - Aug 2019

  • Responsible for user growth, user activity and paid user growth metrics for live streaming products in the UK, US and Australia and New Zealand. During the tenure, the cumulative user growth rate increased by 120%, the paid user rate grew by 10% and ARPU increased by 12%. • Built and maintained strong relationships with influencers and modelling agencies in the United Kingdom and the United States, such as BMA Models(UK) and Marquee Image(USA). • Successfully recruited influencers for the company and app to create diverse live content within the app, including beauty, fashion, singing, dancing, sports etc. • Built the influencer growth system from scratch, helping them to grow from being unknown when they first entered the app to becoming influential celebrities. • Designed user top-up campaign incentives and wrote requirements documents and communicated requirements points to the development team. Achieved a 4% increase in user paid rate. • Worked with the algorithm team to develop content recommendation strategies and stratify users through user profiling, user content tagging and user content consumption data. Achieved a 5% increase in user activity. • Collaborated with the marketing team to optimize Google Ads and Facebook Ads, and proposed a solution suitable for A/B Test in the four major English-speaking countries, reducing the team's customer acquisition costs by 3%. Show less



Baidu, Inc.

• China
• Software Development
• 700 & Above Employee

• Product Operations Specialist

  • Jul 2016 - Jul 2018

  • Successfully managed the daily operation of a product with 30 million monthly active users, which involved overseeing product operation, event operation, and user operation. • Conducted thorough research and analysis of user needs through product user behaviour data analysis, questionnaires, and core user interviews. Used findings to provide the team with valuable suggestions on product optimization needs. • Led the addition of a new functional segment to the product, starting from scratch, and transforming the product's profitability. Created product feature prototypes using Axure and worked closely with the design team on interaction design. Communicated with the development team on product development requirements and schedules to ensure a seamless implementation. • Assisted development team to build a content platform and helped complete the cold start phase of the transition from a tool product to a live-streaming product within 3 months. Recruited and accumulated thousands of core live content producers and guided them to produce over 10,000 pieces of daily live content. • Effectively managed core live streamers and built core communities via Facebook and WhatsApp groups. Monitored daily core live streamers' data and provided optimization guidance for problems to ensure optimal performance. • Significantly increased official YouTube subscriptions from 20,000 to 180,000 and official Facebook page subscriptions from 1,500 to 8,000 without incurring any upfront costs. Show less



Beijing Jiandao Zhiyuan Technology Co., Ltd.

• IT Services and IT Consulting

• Product Operation Specialist(Intern)

  • Mar 2016 - Jul 2016

  • Assisted to build structure and content management system and worked with product, R&D, and algorithm teams to adjust strategy. The retention rate was maintained at 40%, with the highest value reaching 55%; the Notification open rate increased from 8% to 15%, and the feed flow spread ratio increased from 7% to 12%. • Reached out to fashion and beauty influencers and maintained the content coworking relationship with them. • Assisted to build structure and content management system and worked with product, R&D, and algorithm teams to adjust strategy. The retention rate was maintained at 40%, with the highest value reaching 55%; the Notification open rate increased from 8% to 15%, and the feed flow spread ratio increased from 7% to 12%. • Reached out to fashion and beauty influencers and maintained the content coworking relationship with them.