Jacob Cruse

Business Development, Partnerships at Ethoca
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, Texas Metropolitan Area

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Credentials

  • Pro Certified: Microsoft Excel® Advanced Certification
    TestOut Continuing Education
    May, 2022
    - Nov, 2024
  • Sales: Closing a Complex Sale
    LinkedIn
    Mar, 2022
    - Nov, 2024
  • Salesloft Certified: End-User
    Salesloft
    Jan, 2021
    - Nov, 2024
  • IMPACT Selling® Certified Professional
    The Brooks Group
    Oct, 2020
    - Nov, 2024
  • WSET II
    Wine & Spirit Education Trust
    Sep, 2017
    - Nov, 2024
  • HSBC
    Society of Wine Educators
    Apr, 2016
    - Nov, 2024

Experience

    • Canada
    • Financial Services
    • 100 - 200 Employee
    • Business Development, Partnerships
      • Aug 2023 - Present

    • United States
    • Software Development
    • 1 - 100 Employee
    • Strategic Account Executive
      • Nov 2022 - May 2023

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Strategic Account Executive
      • Apr 2022 - Dec 2022

      Developed cohesive strategies for clients by utilizing branding and conversion products, local search campaigns, and customer engagement tools. Demonstrated ownership and autonomy in the complete sales cycle with an 8% closing rate on 60+ daily cold calls. Ensured strong client experience and program performance through cross-collaboration with various teams. Utilized expertise in Yelp's full suite of products, including Yelp Reservations, Waitlist, Connect, and Advertising, to meet client needs. Adapted product recommendations to client needs through effective questioning and objection handling. Consistently exceeded monthly sales goals 104% average quota attainment for the duration of my tenure. Show less

    • Canada
    • Internet Marketplace Platforms
    • 1 - 100 Employee
    • Senior Account Executive
      • Nov 2021 - Apr 2022

      H.R. tech SaaS solution designed to meet the needs of freelance talent in creative, marketing, and technology industries. Acquired $751,000 in the first 6 months of net new logo business on an annual quota of $1.3 million. Managed implementation and administration of Salesloft and Salesforce and worked with a third party to streamline reporting and highlight the sales cycle through custom dashboards. Strategically planned for growth, hiring in-house BRDs and an outsourced team to scale the sales organization. Proactively forecasted KPIs and established revenue-focused O.K.R.s. Company was acquired Show less

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Regional Sales Manager - Southeast
      • Jan 2021 - Nov 2021

      Managed 6 states and over 2,000 accounts that accounted for 2.5M units and $16 million in revenue annually. Worked cross-functionally with sales representatives, marketing, and executive leadership to identify distribution network opportunities and ensure compliance.Top Regional Sales Manager with 118% quota attainment for 2021.

    • Territory Sales Manager
      • Jul 2018 - Jan 2021

      Managed and grew an assigned territory by increasing product volume, adding new distribution points, and establishing relationships with Retail Partners. Recognized as one of the top 20 Territory Sales Managers out of 100+ for two consecutive years. Proficient with sales technologies, including Salesforce and other CRM software, communication technologies, software, Tableau, etc.Developed customer relationships through category, product, and financial awareness and education to drive adult consumer conversion and attachment.Developed SWOT and territory analysis and executed sales strategies against analysis with data-driven decision making.Managed top-performing accounts within designated geography to call on established accounts and prospect new traditional and nontraditional retailers.Achieved OKRs (KPIs) set by the company and regional team.Built deep “Trusted Advisor” relationships with store managers/owners and distribution partner’s sales teams by providing expertise and knowledge of the industry, retail strategies, and sales tactics. Show less

    • United States
    • Beverage Manufacturing
    • 700 & Above Employee
    • Territory Sales Manager
      • Apr 2016 - Jul 2018

      Managed a set account list generating $5 million in annual revenue while representing over 300 different liquor and wine suppliers. Face-to-face consultative selling that gave customers and supplier partners maximum value. Trained and managed new employees and their KPIs related to selling into and managing established retail accounts. Collaborated with key accounts in a geographic region to improve the distribution of products within set accounts. Met with supplier representatives to understand their brands, sales goals/projections, and support in securing additional market share through the team's practical selling approach. Prepared periodic sales reports showing current and forecasted sales volume and proposed client base expansion areas to upper management. Show less

    • United States
    • Hospitality
    • 200 - 300 Employee
    • Operations Manager
      • Jan 2014 - Aug 2017

      Handled projects from proposal to delivery while ensuring events were delivered on time and within budget. Supervised Banquet staff in over 300 events, including weddings, golf outings, etc., and oversaw event setup, service, and breakdown. Communicated with the meeting/event planner handling the function to ensure all needs have been met and to check for any last-minute instructions or changes. Reviewed banquet event orders (BEOs) and created staff schedules to ensure all items take place on time and according to plan. Observed, taught, and corrected staff’s service in a professional manner. Assisted in interviewing, recruiting, and training new Banquet associates. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Jun 2011 - Dec 2013

      Exceeded company standards regarding personal sales metrics by obtaining the highest sales per shift out of all store personnel averaging $1,200 per shift. Became an expert for various brands that the company sold through extensive training and obtained certificates of expertise with various brands such as Brooks, Asics, and Mizuno. Performed cashiering, stockroom upkeep, store upkeep as needed, and inventory management. Supported and maintained the integrity of the Finish Line “experience” through exceptional customer service, upholding store image standards, maximizing sales, and assisting in store operational needs. Show less

    • Advertising Services
    • Sales Marketing Internship
      • Mar 2013 - Aug 2013

      Specialized in B2B promotional marketing and customer acquisitions in an MLM environment. Door-to-door cold calling sale role with a focus on selling office supplies. Mastered impulse factors to be able to close deals on the first visit. Focussed on direct marketing that offered clients a maximum return on their marketing investments by implementing a "feet on the street approach." Covered a large geographic footprint that required the ability to multi-task to ensure existing clients' needs were met in addition to commitments made to prospects. Show less

Education

  • UT Permian Basin
    Bachelor of Business Administration - BBA, Business Administration and Management, General
  • Westfield High School
    2009 - 2013

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