Experience

StrataVAR

• Israel
• Technology, Information and Internet
• 1 - 100 Employee

• Co Founder

  • Mar 2013 - Present

  Global • Led sales, marketing and business development teams as well as partnered with key stakeholders in R&D for product strategy and development resulting in significant wins with Cisco Gold Partners including British Telecom Americas. • Achieved annual software subscription annuities over $300k by the end of 2015. • Closed over $200k in Professional Services resulting in major product feature additions to enhance the solution portfolio. • Successfully created the company’s go-to-market… Show more • Led sales, marketing and business development teams as well as partnered with key stakeholders in R&D for product strategy and development resulting in significant wins with Cisco Gold Partners including British Telecom Americas. • Achieved annual software subscription annuities over $300k by the end of 2015. • Closed over $200k in Professional Services resulting in major product feature additions to enhance the solution portfolio. • Successfully created the company’s go-to-market product launch resulting in the creation of a robust pipeline of opportunities. • Developed ROI model to effectively sell solutions resulting in a 100% positive customer satisfaction rating. • Respected subject matter expert for Cisco Reseller Partners and routinely published & posted compelling articles garnering a large following on LinkedIn. Show less



RAY · ALLEN, Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Sr. Director of Business Development

  • Oct 2016 - Dec 2018

  Global • Led project and go-to market transformation as part of a company plan expected to increase revenue by 10X over 3 years. • Responsible for the successful growth in major accounts including IBM, Verizon, AT&T and British Telecom. • Key account management with Cisco channel marketing including several strategic programs for key customers. • IT asset lifecycle management including ISO standard implementation for asset management of software which has become dominant go-to-market strategy… Show more • Led project and go-to market transformation as part of a company plan expected to increase revenue by 10X over 3 years. • Responsible for the successful growth in major accounts including IBM, Verizon, AT&T and British Telecom. • Key account management with Cisco channel marketing including several strategic programs for key customers. • IT asset lifecycle management including ISO standard implementation for asset management of software which has become dominant go-to-market strategy for Cisco. Show less



Netformx

• United States
• Software Development
• 1 - 100 Employee

• Vice President, Global Platforms

  • Mar 2009 - Jan 2013

  Global • Led global sales & field operations for strategic partners and their reseller channels with a strong emphasis on Cisco Systems resulting in the tripling of recurring revenue and profitability which resulted in buy-out by a top tier investment firm. • Led Cisco account to closing over $3M/year in recurring direct revenue resulting in Netformx’s software being utilized by 2,500 Cisco SEs covering a global footprint. • Successfully prospected Cisco Product Management to unearth… Show more • Led global sales & field operations for strategic partners and their reseller channels with a strong emphasis on Cisco Systems resulting in the tripling of recurring revenue and profitability which resulted in buy-out by a top tier investment firm. • Led Cisco account to closing over $3M/year in recurring direct revenue resulting in Netformx’s software being utilized by 2,500 Cisco SEs covering a global footprint. • Successfully prospected Cisco Product Management to unearth Professional Services engagements which averaged $100k each, leading to the Cisco-specific feature creation, funded by Cisco, and resulting in a tighter partnership. • Recruited and trained inside sales team to execute $10M sales expansion over 12 months which effectively doubled the revenue of Netformx in less than 19 months without significant increases in sales expenses. • Expanded sales outside of North America from less than 5% to 20% of total revenue. • Acquired a $2M license agreement for Dimension Data, one of the world’s largest VARs and Cisco’s largest reseller partner. • Forged new partnerships and closed contracts for software and professional services with multiple midsized networking, data center, and OEMs resulting in an additional $5M in recurring revenue. Notable Partners recruited included HP Networking, Juniper Networks, Brocade, Alcatel-Lucent, Emerson Electric, APC and many other noteworthy IT leaders. Show less



The Ritz-Carlton Hotel Company, L.L.C.

• United States
• Hospitality
• 700 & Above Employee

• Regional Director Of Sales And Marketing

  • Jan 2006 - Dec 2008

  San Francisco, California, United States Sales Director for The Ritz-Carlton Residences Los Angeles, San Francisco • Managed developer relationship and the pre-construction sales of condominiums on two Ritz-Carlton properties. • Sold $200M in luxury residence properties with responsibility for sales, marketing and management of 10 sales executives and support team.