Experience

Foundation for Tacoma Students

• United States
• Education
• 1 - 100 Employee

• Director of Communications

  • Nov 2022 - Present

• Associate Director Of Communications

  • Jun 2021 - Dec 2022

  Lead communications and oversee event production for a backbone organization catalyzing support for the Graduate Tacoma movement. Manage the marketing budget while directing the development of marketing initiatives and collateral. Develop the Foundation’s brand identity and awareness. Direct media production, copywriting, and copy editing. Recruit, review and establish brand standards for graphic designers, event planners, and videographers/photographers. Use EveryAction’s CRM to manage communications, contact lists, events, and advocacy. Write marketing content and create WordPress websites. Create graphics and edit videos with Adobe InDesign and Premiere Pro.- Produced Cradle to Career Luncheon, a venerated two-hour virtual luncheon featuring key leaders in higher education and local government; created content, wrote scripts, and organized talking points for speakers while managing a live stream via Socialive and live chat via Rumbletalk for an audience of 400- Conceptualized, created, and streamed the revered Charting Our Future, a two-day, seminar with keynote speakers, panel discussions, and 20 breakout sessions; supported 50 speakers, created an event website, and designed the stage for 350 in-person attendees and 1,275 streamers- Directed and produced Driving Systems Change, a video to raise awareness of the organization’s mission and brand identity; recruited a videographer, created scripts, and collaborated with editor on sound bites.

• Digital Communications Manager

  • Dec 2019 - Jun 2021

  Expanded visibility of the Foundation’s work by developing strategy and leading content creation for digital media channels, including websites, social media, and email. Managed the digital communications plan. Fostered brand storytelling by producing videos and designing graphics. Established digital media metrics via Google Analytics and prepared monthly reports. Used Social Pilot for social media management and measured website analytics with MonsterInsights. Implemented a content calendar.- Created websites, including tacomalearns.org, a resource directory created amid the pandemic, wa-cradletocareer.org, to highlight the work of the Washington State Cradle to Career Advocacy Network and expand funding prospects and chartingourfuture.co, for Charting Our Future, a virtual conference-Designed print and digital marketing collateral to connect thousands of Tacoma students to free WiFi and devices to increase tech access and close the digital divide at the start of remote learning in 2020.

• Communications Coordinator

  • Nov 2018 - Dec 2019

  Optimized the Foundation’s digital presence to promote initiatives and events. Wrote stories and content for newsletters, blog articles, and reports to build awareness around advocacy and community partnerships. Developed an editorial calendar. Reported on events and meetings. Analyzed social media engagement. Maintained contact lists and managed events in Constant Contact. Used the Capitol Canary platform to find policymaker contacts, gather legislative and regulatory intelligence, and measure advocacy outcomes.- Redesigned the WordPress website and created a strategy to build brand identity and awareness throughout the site, driving a 300% increase in unique users in the first month- Created an advocacy communications strategy in collaboration with the Director of Policy & Advocacy; enlisted 200 advocates willing to testify in support of the nonprofit’s policies, furthering the passage of legislation and creation of the Washington Cradle to Career Network- Created videos showcasing elected officials, school leaders, CEOs, donors, and board members; sourced talent, taped interviews, and edited videos to highlight the nonprofit’s vision, mission, and work



Ohio Campus Compact

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Copyeditor, College Election Engagement Project

  • Aug 2018 - Nov 2018

  Served as a copyeditor, researcher, and fact checker to ensure the quality and accuracy of nonpartisan candidate guides distributed to Ohio college campuses by the nonprofit organization. Built a reputation for attention to detail and efficient project turnaround. Served as a copyeditor, researcher, and fact checker to ensure the quality and accuracy of nonpartisan candidate guides distributed to Ohio college campuses by the nonprofit organization. Built a reputation for attention to detail and efficient project turnaround.



YES! Media

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Solutions Journalism Reporter

  • Jan 2018 - Jul 2018

  Wrote articles in AP style for the nonprofit, independent publisher of solutions journalism. Conducted and transcribed interviews. Coordinated publisher, editor, and reporter communications. Contributed to editorial meetings and strategy. Wrote articles in AP style for the nonprofit, independent publisher of solutions journalism. Conducted and transcribed interviews. Coordinated publisher, editor, and reporter communications. Contributed to editorial meetings and strategy.



Vermouth, Inc (Acquired by Valor Worldwide)

• United States
• Software Development

• Head Of Content

  • Jul 2017 - Oct 2017

  Established the digital media startup’s online presence by conceptualizing a brand identity and Instagram strategy and writing blog, social media, and app content. Recruited and interviewed local influencers for in-app feature stories. Led client onboarding campaign development and strategy. Designed and developed UX app tutorials. Managed the editorial calendar. Represented the company at networking events. Built a digital marketing strategy that expanded followers of the local restaurant and attraction recommendations and reviews site from 0 to more than 300 in two months



Tiger Oak Media

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Assistant/Intern, Seattle Bride Magazine

  • Feb 2017 - Oct 2017

  Developed engaging and emotionally charged editorial copy for the publisher’s bridal magazine and website. Sourced and interviewed vendors to identify the area’s best florists, wedding invitation designers, and cake designers, and then collaborated to identify feature products for the magazine. Maintained the wedding resource directory. Assisted during editorial photoshoots and collated images for publication layout. Developed engaging and emotionally charged editorial copy for the publisher’s bridal magazine and website. Sourced and interviewed vendors to identify the area’s best florists, wedding invitation designers, and cake designers, and then collaborated to identify feature products for the magazine. Maintained the wedding resource directory. Assisted during editorial photoshoots and collated images for publication layout.