Experience

Pursuit

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Manager

  • Aug 2023 - Present



Swerve TV, LLC

• United States
• Entertainment

• Social Media Strategist

  • Jun 2023 - Present

  Collaborate with leadership to develop impactful social media strategies and establish valuable partnerships with athletes, entertainment companies, and sports leagues. Develop partnership marketing materials to promote tentpole moments and TV stunts. Collaborate with leadership to develop impactful social media strategies and establish valuable partnerships with athletes, entertainment companies, and sports leagues. Develop partnership marketing materials to promote tentpole moments and TV stunts.



Dragon360

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Strategist

  • Apr 2022 - Apr 2023

  Consulting team member of the internal creative and marketing team where I create Social Media Strategy, Creative, and Execution for a variety of clientele in fashion and art. Work included photoshoot production for monthly content calendars, copywriting and social media platform strategies that recommend the best ways of working and how larger campaigns can use social media in new and creative ways. Consulting team member of the internal creative and marketing team where I create Social Media Strategy, Creative, and Execution for a variety of clientele in fashion and art. Work included photoshoot production for monthly content calendars, copywriting and social media platform strategies that recommend the best ways of working and how larger campaigns can use social media in new and creative ways.



Havas Media Network

• United States
• Advertising Services
• 700 & Above Employee

• Social Media Coordinator

  • Jun 2022 - Dec 2022

  Responsible for driving engagement and awareness through various channels, including owned social media platforms, email marketing and other mediums. My tasks include developing strategies to prioritize agency news, awards and employee recognition to ensure maximum visibility on all channels and engaging with cross-functional teams to ensure content is reaching its desired audience. Responsible for driving engagement and awareness through various channels, including owned social media platforms, email marketing and other mediums. My tasks include developing strategies to prioritize agency news, awards and employee recognition to ensure maximum visibility on all channels and engaging with cross-functional teams to ensure content is reaching its desired audience.



ReliaQuest

• United States
• Computer and Network Security
• 700 & Above Employee

• Social Media Specialist

  • Apr 2022 - Dec 2022

  Work internally with team members to source interesting and innovative content to share on social media. Write social copy to accompany blog posts, company news, podcast episodes and other relevant content for owned social channels. Edit weekly podcast audio and publish through digital distribution tools. Work internally with team members to source interesting and innovative content to share on social media. Write social copy to accompany blog posts, company news, podcast episodes and other relevant content for owned social channels. Edit weekly podcast audio and publish through digital distribution tools.



ANNEX88

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Strategist

  • Feb 2022 - Apr 2022

  Contribute strategic insights to client campaigns that amplify social media impact, increase awareness and overall ownership of social media conversation. Work included campaigns and social media playbooks for brands like Keurig, Land O' Lakes and Green Mountain Coffee Roasters. Contribute strategic insights to client campaigns that amplify social media impact, increase awareness and overall ownership of social media conversation. Work included campaigns and social media playbooks for brands like Keurig, Land O' Lakes and Green Mountain Coffee Roasters.



Liberty Mutual Insurance

• United States
• Insurance
• 700 & Above Employee

• Social Media Strategist

  • Oct 2021 - Mar 2022

  Source and organize social media content for Liberty Mutual’s Employee Resource Groups, a collection of organizations that highlight certain employee communities and industry news. Communicate cross-functionally with third-party agencies to produce social content and copy. Manage timelines and ensure project confirmation to supply the best content for Liberty Mutual employees. Source and organize social media content for Liberty Mutual’s Employee Resource Groups, a collection of organizations that highlight certain employee communities and industry news. Communicate cross-functionally with third-party agencies to produce social content and copy. Manage timelines and ensure project confirmation to supply the best content for Liberty Mutual employees.



OLIVER Agency

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Community Nurturer

  • Jun 2021 - Sep 2021

  Team member of the internal creative and social agency for Unilever, UStudio where I worked on Social Media Content Management and Execution for brands such as Degree, Knorr and Pukka. Work includes campaigns that include launching Degree's "Breaking Limits" and Pukka's "Herbal Education". Team member of the internal creative and social agency for Unilever, UStudio where I worked on Social Media Content Management and Execution for brands such as Degree, Knorr and Pukka. Work includes campaigns that include launching Degree's "Breaking Limits" and Pukka's "Herbal Education".



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Creative and Social Strategist

  • Jun 2019 - Mar 2021

  Team member of the internal creative and social agency for PepsiCo where I worked on Social Media Strategy, Creative, and Execution for brands such as Pure Leaf, Mountain Dew, and Game Fuel. Work included campaigns like launching Mountain Dew Zero and Pure Leaf’s No is Beautiful. I also captured on-the-ground content creation for experiences like the 2019 NBA All-Star Weekend, NASCAR and DEWtour. In this role, I worked cross-functionally with brand teams and to coordinate on the ground coverage for activations including DewTour, NASCAR and BravoCon. Show less



D'Addario & Company, Inc.

• Musicians
• 200 - 300 Employee

• Social Media Strategist

  • Oct 2018 - Apr 2019

  While with D’Addario & Co. I lead both organic and paid social media strategy for percussion brands Promark Drumsticks and Evans Drumheads. Working with the marketing team I was tasked with outlining influencer campaigns and their execution to support new product releases. Presented weekly social reports that reflect both paid and organic across all platforms. Engage with the social community to inspire conversation and drive engagements on owned social channels. While with D’Addario & Co. I lead both organic and paid social media strategy for percussion brands Promark Drumsticks and Evans Drumheads. Working with the marketing team I was tasked with outlining influencer campaigns and their execution to support new product releases. Presented weekly social reports that reflect both paid and organic across all platforms. Engage with the social community to inspire conversation and drive engagements on owned social channels.



AMC Networks

• United States
• Entertainment Providers
• 700 & Above Employee

• Social Media Manager / Creative Strategy

  • Nov 2017 - Oct 2018

  Part of the digital marketing team for AMC Networks, I worked on Social Media Creative and Execution for AMC’s original shows like Ridley Scott’s The Terror, Better Call Saul and Breaking Bad. Responsibilities included social media engagement and created social media calendars that best accompany each show’s storylines and major plot moments. Part of the digital marketing team for AMC Networks, I worked on Social Media Creative and Execution for AMC’s original shows like Ridley Scott’s The Terror, Better Call Saul and Breaking Bad. Responsibilities included social media engagement and created social media calendars that best accompany each show’s storylines and major plot moments.



Worldwide International Design

• Greater New York City Area

• Social Media / Content Manager

  • Aug 2017 - Jan 2018

  Handle all aspects of social media community and advertising Develop brand voice for all social media copy Create and edit all media (photo, graphics and video) with Adobe CC Handle all aspects of social media community and advertising Develop brand voice for all social media copy Create and edit all media (photo, graphics and video) with Adobe CC



Sopexa USA

• United States
• Advertising Services
• 1 - 100 Employee

• Community Manager (Freelance)

  • May 2017 - Aug 2017

  Create monthly marketing calendars for multiple client accounts Create Facebook and Twitter ad sets with custom audiences for A/B testing Provide analytic and KPI reports based on client needs Engage with digital community across all relevant social media platforms Create monthly marketing calendars for multiple client accounts Create Facebook and Twitter ad sets with custom audiences for A/B testing Provide analytic and KPI reports based on client needs Engage with digital community across all relevant social media platforms



Gristmill

• Brooklyn, NY

• Social Media Manager

  • Jun 2016 - May 2017

  Create photos and copy for social media platforms. Coordinate marketing calendar with relevant trends and holidays. Post daily and respond to all applicable comments. Create photos and copy for social media platforms. Coordinate marketing calendar with relevant trends and holidays. Post daily and respond to all applicable comments.



Mshop, LLC dba mastihashop

• Retail
• 1 - 100 Employee

• Executive Assistant / Social Media Coordinator

  • Nov 2016 - Mar 2017

  Assist in day to day operations of an online retailer. Create email campaigns, original digital content and social media posts. Assist in day to day operations of an online retailer. Create email campaigns, original digital content and social media posts.



State University of New York at Plattsburgh

• United States
• Higher Education
• 700 & Above Employee

• Music Technology Lab Assistant

  • Aug 2012 - Dec 2013

  I was responsible for a wide variety of duties spanning from organizing the equipment inventory to training faculty on all aspects of the lab. Also, I was responsible for assisting students with class projects in regards to the Music Technology class. I was responsible for a wide variety of duties spanning from organizing the equipment inventory to training faculty on all aspects of the lab. Also, I was responsible for assisting students with class projects in regards to the Music Technology class.